Membership History

Joined 2022

Membership History

Joined 2022

Company Overview

GoodOaks is a premium home care provider that provides quality visiting care and live-in care allowing people to thrive in their own home. Their mission has remained the same since the very beginning: “to be the go-to provider of quality care at home by valuing, developing and rewarding the caring people who work with us”.

At the centre of GoodOaks is an ethical employment and environmental ethos that attracts and retains talent, and offsets all carbon emissions from carers’ travel between clients at no additional cost to their franchise partners.

A focus on the robust and fast growing private homecare market enables GoodOaks to provide high quality, high profitability care that transforms the lives of their clients.

Franchise Overview

Incorporated in Poole, Dorset, in 2011 by founders Ben Ashton and Darius Mitkus, award-winning GoodOaks grew rapidly and honed its’ brand, systems and processes before opening up franchise opportunities 2016.

With over 14 locally owned branches across the country, the founders and directors have a personal, collaborative and partnership-led relationship with franchise partners. This enables GoodOaks’ local business owners to have access to the senior decision-makers and those who understand the joys, stresses and strains of running your own homecare business.

GoodOaks takes its’ responsibility to their franchise partners seriously, and are dedicated to developing franchise partners’ businesses and ensuring strong brand, growth and returns.

With the numbers of over 85’s projected to explode from 1.6 million to 3.5 million people over the next 30 years, and those needing 24/7 care reaching 500,000 in the same period, the home care sector is a huge, resilient, and growing sector that plays a crucial role in the functioning of our health and social care system. GoodOaks provides the opportunity to make a difference to the lives of people in your area whilst making a difference in your own.


GoodOaks’ GOSTART Programme supports franchise partners to hit the ground running. Both theoretical and practical training covers all aspects of running a quality home care company, including;

  • Business planning and forecasting
  • Marketing, PR and Communications
  • Talent Acquisition
  • Team Management
  • Compliance and legislation
  • Providing person-centred care
  • Preparing for CQC registration interview and inspections

GoodOaks’ hands on approach has proven successful time and time again with a 100% success rate with CQC.

We provide online and in person training for all our new franchise partners no matter what their experience is:

The training never ends as Good Oaks provide ongoing support and regular webinars and in-person training refreshers on various topics through the year. Their experienced Support Office are always on hand to assist with any questions or to discuss any new ideas.

The award winning operating system (GOOS – Good Oaks Operating System) is the hub of their knowledge and provide easy access to everything you need to create and run a success quality home care business.

Daily Life of a franchisee

The role of a franchise partner with GoodOaks is varied and evolves as your company does.

In the early days, you’ll be recruiting a care manager, developing marketing and talent acquisition plans, and starting to implement this. You’ll be learning the GoodOaks quality system and working closely with your Registered Manager.

Being responsible for recruiting, and retaining, the best local carers supports robust business growth while maintaining the quality of your service. You’ll be building relationships with healthcare professionals such as hospital discharge coordinators, social workers, GPs, charities, and many other groups that might refer clients to you.

You’ll be meeting new clients, and checking in regularly to ensure they are receiving a market-leading, personalised care service that you’ll be proud to offer.

Jose Rodriguez - GoodOaks Southampton & Winchester

Anne Calderon – GoodOaks New Forest

A typical day is a hectic day. I start by updating my ‘to do’ list, mapping out all that needs to be done, highlighting the priorities.

There are so many things to juggle running a care business. But client matters and the welfare of my team are always at the top of my list.

Most days, my Registered Manager or I travel to the home of a new client for an introductory meeting or assessment. We listen carefully to their needs and then draw up a detailed and holistic care plan that will work around their needs, preferences and best interest.

Staff recruitment is a further daily task. Finding the right carers is one of the most important – and probably challenging – aspects of our business. It is a real strength of the GoodOaks brand that emphasis is placed on offering carers fair remuneration and an attractive package.

We use online channels to advertise for the carers we need. Having interviews with candidates is a key part of my daily schedule. Finding the right people is helped by my being a Registered Nurse. I also have experience running an employment agency for carers and nurses. Building a strong care team is the foundation for this business.

On Thursdays, we use GoodOaks software to send carers their rotas for the following week. Other daily tasks include client invoicing – this is run using the same system. It is important invoices are prompt and accurate. We take care during assessments to agree all aspects of charging and then ensure there are no hidden costs.

I believe a caring business needs to be run by caring people. To find this work fulfilling you need a passion for helping others. But you can’t lose sight of the fact a care franchise is still a business. You need commercial discipline to meet regulatory requirements, manage cashflow and employment requirements.

Selecting the right care franchise is critical. We are very fortunate in having GoodOaks. They showed us great commitment in the critical early days. From their directors through to all their key points of contact they have been friendly and supportive.

Our team attended excellent residential and intensive Domiciliary Care training days at their head office in Poole. After that, they have constantly been at the end of the phone. They really want us to succeed – this has given us great confidence.

They are proactive in keeping us informed of regulation changes and tackling any problems we face. Their directors are at the end of the phone and always available to discuss any issues or challenges we are facing. I really feel we have a true partnership.

I am enjoying running my care franchise. It is one of the most challenging and rewarding things I have done in my career. I am very fortunate to be joined in this task by my husband George and older daughter Janica, who is our Deputy Care Manager. My middle daughter Amiel, has also started learning the admin part of the business. I am hopeful that our youngest son will soon also be involved.

My care business is the first thing I think about when I wake in the morning and the last thing at night. It is always challenging and demanding but also hugely rewarding.


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