Membership History

Provisional Member
Joined 2019

Company Overview

Gravity is the UK’s premium active entertainment brand. We provide multi-product activities and experiences within some of the most sought-after retail locations in the UK, Europe and the Middle East.

Our diverse product offering (over 30) provides children, families and individuals with an unrivalled leisure experience. From multi-level e-karting to immersive VR, bowling, mini-golf, trampolines plus many more. There is an experience for everyone at Gravity.

Backed by Guinness Asset Management and recently listed in the Times Fastrack 100 (UK’s fastest growing companies) we continue to push the boundaries of what excellence looks like in the leisure industry.

Franchise Overview

Gravity was established in 2014 to push at the boundaries of excellence in the active entertainment industry. To date, we have welcomed more than 3 million visitors to our sites across the UK and around the world.

In 2017, Gravity benefitted from additional growth funding from the prominent Guinness Asset Management Fund. 5 new sites were subsequently launched within the portfolio, establishing Gravity as a leading premium active entertainment experience.

Gravity currently has 12 wholly owned operations in the UK, a Master Franchise (15 units) in Saudi Arabia, three franchise partners in the UK and a franchise in East Germany.

Our vision is to expand to more than 100 of the best locations throughout the UK, Europe, the Middle East and Asia by 2025. To get there, we are partnering and working with likeminded individuals and landlords to deliver an unrivalled customer experience.


At Gravity, we firmly believe in giving our franchisees all the tools, help and ongoing support they need. It’s quite simple – if our franchisees are successful, then so is the business as a whole. We offer extensive training to all franchisees and their staff through the Gravity Academy. Some of the training and support we offer is listed below:

  • Fit for purpose recognized staff qualifications and training programmes
  • Two-week intensive franchisee induction programme
  • Comprehensive operating manuals
  • Dedicated online business management system
  • Ongoing performance reviews and support
  • Marketing support

Daily Life of a franchisee

We have a mix of franchisees – some are purely investors who have highly experienced General Managers running their sites and some are owner operators. As an owner operator you will spend your days managing the onsite team, the accounts, monitoring performance and KPI’s and ensuring compliance is met daily. Marketing is key to drive and build business so networking will be an important part of the role. Gravity is an experience for all ages, so most importantly you need to ensure all your customers are having fun!


Stevenage Franchisee Dan Yarwood


We currently have resale opportunities available in Northamptonshire and Yorkshire. If you would like to know more, get in touch today.

40,000sq ft opportunity available on the outskirts of Birmingham. Including E-karting, FEC, Gravity Social Bar and more!

40,000 sq ft Trampoline Park opportunity near Middlesbrough coming soon!

Gravity to invest £2 million in Xscape Yorkshire e-karting track
11 February 2022
Gravity opens first site in Europe
16 December 2021
New Gravity Franchisee signs up at premier UK location
16 July 2021

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