- Start Up Cost:
- Franchise Type:
- Sector Type:
- Investment Type:
- Market:
- £500,000
- Premises Based
- Activity Centre
- B2B, B2C
Gravity is the UK’s premium active entertainment brand. We provide multi-product activities and experiences within some of the most sought-after retail locations in the UK, Europe and the Middle East.
Our diverse product offering (over 30) provides children, families and individuals with an unrivalled leisure experience. From multi-level e-karting to immersive VR, bowling, mini-golf, trampolines plus many more. There is an experience for everyone at Gravity.
Backed by Guinness Asset Management and recently listed in the Times Fastrack 100 (UK’s fastest growing companies) we continue to push the boundaries of what excellence looks like in the leisure industry.
Gravity was established in 2014 to push at the boundaries of excellence in the active entertainment industry. To date, we have welcomed more than 3 million visitors to our sites across the UK and around the world.
In 2017, Gravity benefitted from additional growth funding from the prominent Guinness Asset Management Fund. 5 new sites were subsequently launched within the portfolio, establishing Gravity as a leading premium active entertainment experience.
Gravity currently has 12 wholly owned operations in the UK, a Master Franchise (15 units) in Saudi Arabia, three franchise partners in the UK and a franchise in East Germany.
Our vision is to expand to more than 100 of the best locations throughout the UK, Europe, the Middle East and Asia by 2025. To get there, we are partnering and working with likeminded individuals and landlords to deliver an unrivalled customer experience.
At Gravity, we firmly believe in giving our franchisees all the tools, help and ongoing support they need. It’s quite simple – if our franchisees are successful, then so is the business as a whole. We offer extensive training to all franchisees and their staff through the Gravity Academy. Some of the training and support we offer is listed below:
We have a mix of franchisees – some are purely investors who have highly experienced General Managers running their sites and some are owner operators. As an owner operator you will spend your days managing the onsite team, the accounts, monitoring performance and KPI’s and ensuring compliance is met daily. Marketing is key to drive and build business so networking will be an important part of the role. Gravity is an experience for all ages, so most importantly you need to ensure all your customers are having fun!
We currently have resale opportunities available in Northamptonshire and Yorkshire. If you would like to know more, get in touch today.
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