Membership History

Joined 2021

Membership History

Joined 2021

Company Overview

GUARDIAN ANGEL CARERS was founded by former two-times Olympian and entrepreneur Christina Bassadone in 2012. Her passion and drive found a home in Home Care. Under her inspirational, focussed leadership, the company has grown at pace, achieving both business and industry success.

Today this award-winning Home Care enterprise has a 200 strong team across the South Coast, with several branches and a newly thriving UK franchise family network. It has gained outstanding care rankings, recognition for its innovation and progressive use of tech. This year the company is shortlisted for the 2020 Great British Care Awards as ‘Employer of the Year’.

The heart of it’s mission is to be by the side of our clients’ to provide positive, family feel home care services and to keep open the choice for people to live safe, happy and independent lives, with care and support at home.

Our proven operational and profitable models provide a solid business bedrock for prospective franchisees. With a newly launched UK franchise, this successful company can now offer a wide choice of prime UK territories.  

We welcome enquiries from energetic, purposeful people with leadership – care or business – skills, so that with Christina and the team by your side every step of the way, you can quickly find your Guardian Angel wings and get your franchise flying.

“If you’ve found a job you love, you’ll feel like you never have to work a day in your life again.” Christina Bassadone

Franchise Overview

The Care sector is a top-five growth area in the UK and we are directly experiencing demand for our compassionate and family feel Home Care.

Our pilot franchise was successfully established in Spelthorne in 2018, achieving an outstanding rating in responsive and good overall from the CQC. In 2021, we’ve already welcomed new franchisees to our franchise family in Farnham, Fleet and Farnborough. Each is benefitting from our “by your side every step of the way”, and one-to-one, approach.

We are looking for talented and driven people to join us – from care or business backgrounds – who can lead to succeed, with energy and compassion, to help us grow our family of franchises and reach more people in the UK with our friendly, positive and enabling Home Care services.

Franchisees can expect us to be by their sides to provide personal and business support and share our knowledge when they invest in our proven Home Care model.

We don’t just say; we do – our HQ rolls up its sleeves to run it’s award-winning and CQC outstanding (awarded in 2018) branch. It means we are a family, who both understand and (as any parent company should), lead through example.

We don’t believe you have to be from care to join us, but we do believe it’s important that you care about owning a business that can make a difference. You will need to have leadership qualities that can inspire, a drive to innovate and be fast to problem solve and be involved in being part of this growing, inclusive business, that welcomes you, your ideas and values your contribution.

Like us, you should also be willing to roll up your sleeves and embrace all aspects of running a Home Care business and support a team, whose work is mentally and emotionally demanding but incredibly rewarding.

As we open our franchise network this year, we can offer opportunities for territories throughout the UK. In ten years, we aim to have formed a happy, prosperous and always innovating family of franchises in all counties across the UK.


In the spirit of Christina’s Olympian values, training and individual coaching is a continual and integral, part of the way we work. It is something we provide for every member of our CareAngel, HQ and franchise family. Every franchisee will also receive the support of an external, independent Coach to support their professional development.

We have created award-winning programmes for care training and employee wellness, available for all members of our team and franchises. We are proud to have been shortlisted for the Great British National Care Awards 2020 ‘Employer Of The Year’.

Once we have established that we are the right fit for each other and you start to look more closely at what’s involved, Christina and the team will be on hand to offer one-to-one business insight and personal support to help you do your homework and build your franchise plan. It can take up to three months and our support includes helping you with:

  • Writing your business plan
  • Carrying out due diligence
  • Researching your territory/community
  • Independent ‘homework’.
  • Visits / or virtual participation @ HQ to take part in Care Training
  • Marketing input
  • Financial planning
  • Regulatory guidance

Upon signing our contract, we then stay by your side every step of the way to offer guidance, training and advice as you prepare your CQC registration, recruit your first CareAngels, open your branch and welcome your first clients.

Training, guidance and support are continual in all we do, to improve all we do.

Daily Life of a franchisee

When you open your franchise branch and start to build your client base, your days will be filled with organisational activities, team development, rota and care plans. You’ll also be marketing and developing and nurturing your client and community relationships.

You and your CareAngel team will be delivering a broad range of Home Care services – companionship, shopping, domestic services, personal care, medication, live-in and complex care. You will also offer specialist care for conditions such as Dementia, Alzheimer’s and Parkinson’s.

The majority of your clients will be the older generation. But you will also be assisting clients from age 18 to be supported to live at home independently, plus adults with terminal illnesses in need of palliative and end-of-life care.

You can expect to feel rewarded and energised by the work you do to provided Home Care services to people in their homes, where we know many actively choose and prefer to be when care is needed – because Home Care is happiest.

We recommend you read about our pilot franchisee Lou Cobban to get a feel of the work involved and what it’s like to own and run a Guardian Angel Carers franchise – read here.

You can also sign up to our newsletter to follow the monthly journey of our 2021 franchisees Tim and Alex, as they venture into their first year with us.

“Christina and the HQ Franchise Team will always talk about ‘we’ – ‘we’ are going to do this, ‘we’ will achieve this, ‘we’ will do that. It really makes me feel like we’re a team.”.  Lou Cobban, Pilot Franchise, Spelthorne

Lou Cobban - Spelthorne Franchisee

Lou is the franchisee that got us started. Her career at Guardian Angel Carers has taken her from carer, through leading recruitment at HQ, to business franchise owner of our highly-successful Spelthorne home care branch. Now, three years on she’s turning a profit, and investigating new territories. 

A Franchise Good Enough For Family

When she moved to Spelthorne to be near her grandparents, her research for carers highlighted that there just wasn’t a care agency that felt right. “I realised that I wouldn’t have any other company other than Guardian Angel Carers look after them, and if they weren’t here, I either had to take my grandparents to Chichester, or get Guardian Angel Carers to come here.”

Getting Into The Olympian Franchise Spirit

She needn’t have worried because the dynamic founder of Guardian Angel Carers, and two-times Olympian, Christina Bassadone, had already thought ahead. So, when Lou came to ask about how they could make something work, the plans and possibilities for a new business franchise were prepared. 

Christina’s energy, first-hand experience combined with her astute business acumen were a big draw. Lou comments, ” I’d looked into how other business franchises work and although the processes appeared similar, what they didn’t have was Christina, or a business built on her values.” 

Making More Of Your Business Franchise 

It’s typical of how Guardian Angel Carers goes about its business. Energetic and positive at heart the company believes that enough is never good enough. Lou points out, “there’s always more we can do and ways for us to do better.’ As a franchisee, she knows she can depend upon these standards to support the success of her business. 

Covid-19 really highlighted that benefit to her. Guardian Angel Carers HQ has people who know what to do. She could trust their brainpower and resources to react quickly, plan carefully and properly understand what needed to be done for every business franchise branch. PPE came quickly, systems established and additional regulations met, “I knew they would help me to take care of my clients, my CareAngels and me in the safest way. I just didn’t need to worry”. 

Own A Business Franchise And Make A Difference 

Owning a franchise is a very supportive way to own a business. Guardian Angel Carers views its franchisees part of its ‘family’. And, you don’t need to be from a care background to join. 

Just this month the newest franchisee to sign was a commercial aviation pilot. It is a business that allows talented people to run a business and make a positive impact on peoples lives. To give back, which is gratifying both personally and professionally.  

“Owning a Guardian Angel Carers franchise has changed my life. It’s not as though I’ve got to be work Lou and home Lou – they don’t differ. I’m driven by the same values, with the same goals of positivity, to make a difference and succeed.”

Start Your Business Franchise With Confidence

Guardian Angel Carers HQ branch is a fully-operational home care branch. Tried and tested its model helps franchisees to start with confidence. In a decade it has grown from a team of three to 200-strong. An exampler of excellence, with its CQC Outstanding, award-winning training programme, and forward-looking use of enabling care technology, they allow franchisees to offer best practice and services for clients. 

Franchisees know that they trust them because they are daily encountering, and have the knowledge to understand, what they too experience. 

“There’s always someone in HQ who has the answer because they’ve done this too. It’s invaluable to a franchisee to have that sort of support.” 

Whether from business or care backgrounds, franchisees are encouraged in their strengths and supported to learn and grow their skills where needed. For Lou, with a care background, she uses her monthly meetings with Christina, to go through figures and forecasts, client numbers and operational aspects because that is her area of learning.  

“Christina and the HQ Franchise Team will always talk about ‘we’ – ‘we’ are going to do this, ‘we’ will achieve this, ‘we’ will do that. It really makes me feel like we’re a team.”.  

For those with business backgrounds, the team is more likely to support CQC, Compliance, Safeguarding and care questions. Whatever, the franchisee needs, Guardian Angel Carers will support them to get the skills they need to succeed.

Early Graft For Long Term Franchise Success

When you become the owner of a Guardian Angel Carers franchise, you can expect it to take four months to get accreditation and set up. Lou encourages others to use the time to do their homework and take advantage of the one-to-one support from Christina and the team. 

During this period, new franchisees will take part in franchise and care training, alongside finding the right location and premises for your branch, doing due diligence on finance, compliance, business and recruitment planning. “You shouldn’t rush” says Lou, ‘this is where you set the foundations that can help your business excel.”

First Years Franchise Milestones

Lou acknowledges that there will be ups and downs as you go through the weeks, the excitement of your CQC registration, getting the keys to your new branch, and hiring your first member of staff. But it can feel that you’re “putting a lot in while the pot goes down”.  

Christina and the team, stay connected, coaching, guiding and encouraging francisees to stay focussed, and realistic. They’ve been there too, and know that with patience, the corner will be turned.

“It’s nervewracking, but then you get your first client, and another, and another. It’s so exciting. The fire gets going, and you feel great. You see money coming in. I was so proud. I was the owner of my own successful income-generating business, doing work that made a difference.”

Taking The Leap To Fund Your Business Franchise

Raising funds to make your initial investment in your franchise is a big commitment.  “I could have bought a car, or put a deposit on a house,” she says, “but for me, being a mother, I saw it as a long term investment for my daughter and me, to ensure a secure life for us both. Now I have two children, my daughter, and my business.”

Franchisees can usually expect to see a return on their investment with a Guardian Angel Carers Franchise by year three. Lou was able to raise funds privately through a business-minded silent partner. Franchise managers at banks are generally receptive to loans for Care Franchises with up to 50% of the start-up investment and the potential to review. It’s a growing industry, and home care franchises are typically exceeding sales expectations and their targets. Of course, each individual circumstance is different, and anyone considering an investment in owning a business franchise will need to contact their bank directly for expert advice.

Franchise for Future

As Lou nears the end of her third year, she is confident in her business and care skills. She now plans to re-invest her profits and expand into neighbouring territories to provide home care to more people. Care doesn’t stop, and demand is only growing. “There’s always a time when you need a person. I don’t think there are many other businesses where you can lose that personal touch. And, I want to be there to do that.

With encouragement and guidance from Christina and the Guardian Angel Carers team she feels she has all the ingredients she needs to make her business franchise flourish, and grow. 

“I’m proud of myself. Where I’ve come, what I’ve achieved, the highs and lows. As a business owner, you sometimes have to act alone, but you should never feel lonely. Guardian Angel Carers never makes you feel lonely.’


We do not currently have any resales available

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