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Membership History

Associate Member
Joined 2019

Membership History

Associate Member
Joined 2019

Company Overview

Founded in 2008, Heavenly Desserts is successfully operated and managed by the directors, Mohammad Imran & Yousif Aslam. It’s through their dedication and desire that word of Heavenly Desserts delicious creations quickly spread throughout the UK, allowing them to expand the company both Nationally and Internationally.

Heavenly Desserts have provided the very finest in delectable sweet treats. We continue to be an innovator and trendsetter in the world of luxury desserts, ensuring that we always offer our customers an exciting experience that tastes of innovation and l’art de vivre. Attention-to-detail, creativity and innovation continues to be the soul of Heavenly Desserts and combined with our dedication to achieving perfection, we promise to provide all of our customers with an unrivalled dining experience.

Franchise Overview

A pioneering ‘affordable luxury’ brand that has transformed the way we experience fine desserts, was founded in 2008 and developed meticulously by the Heavenly Desserts team.

Our stores look tremendous and are versatile to whatever environment they are developed in, making for impressive return on investments for our franchise partners. This attention to detail has developed 50 + successful UK stores, we plan to open a further 15-20 stores per annum in the UK, with up to 5-10 new overseas stores.

UNIQUE BUSINESS PROPOSITION

  • An aspirational shop-fit and atmosphere
  • Every store successful, we have a 100% success rate, no store has failed since we started in 2008!
  • 24 months Return on Investment is possible
  • Discreet service style, ideal for families and couples; table service
  • Key customer profile: 18-40 years old
  • UK average of £15,000 pw sales in our large store format;
  • EBITDA up to 20%

Multiple income streams with branded merchandise.

Training

Here at Heavenly Desserts, we take pride in our ability to provide a comprehensive and industry-leading training program. This begins once a store opening date has been provided.

Pre-store opening franchisee training occurs in one of our company stores. For 1 week, franchisees get to experience how a store runs on a day to day basis, and are expected to work in each section of store operations. This begins in the Barista area, learning how to make milkshakes, mojitos all the way down to practicing latte art and whipped cream patterns. You will then learn the secrets to decorating a beautiful dessert, and how to handle the pressures of a busy kitchen. Furthermore, we cover stock management, keeping staff happy and sales analysis modules in this training phase.

Next Step

On the Front of House, we show our attention to detail approach to customer service. Franchisees learn how to serve customers, the importance of good service, smiling, going the extra mile as well as how to carry 3 plates with 2 hands, and balance a tray full of milkshakes without panicking!

The next stage of our openings process is hiring. Our experienced new store openings team will front-run the recruitment process, using their experience within Heavenly Desserts and an aptitude for talent management to ensure you start with a winning team. Recruitment is usually carried out over 2 days, with the franchisee present to further increase their familiarity in the process, which they will need for success in the future.

The Final Steps

Finally, pre-opening the store involves 2 weeks of intense training for staff. During the 2 weeks, everything needed to efficiently operate a store to high standards is covered. With lots of practice days to ensure that your very first customers get to experience Heavenly Desserts to the fullest.

During this period, staff get to practice making desserts, serving (mock) customers, and carrying out daily cleaning tasks. Our industry leading training programs also ensures that all legal compliance areas are fully trained and covered such as food hygiene, allergens awareness and keeping Covid safe.

The final stage of training is on shift supervision. Our experienced new store opening team assist to manage the store for the first 7 days of opening. Where they will pick up on any and every detail related to service. We also help the manager create rota’s and manage stock, and establish a healthy working culture within the store.

Daily Life of a franchisee

The franchisee who also acts as the manager oversees all aspects of the HD operation, front and back of house. We provide software for creating a suitable rota, ordering of goods and for financial aspects of the business which are all part of the franchisee day. Staff training, recruitment, local networking, customer service needs make this demanding, but very rewarding role.

Resales

A range of 4 store concepts available;

Flagship Store 80-100 seats

Café 50-70 seats

Neighbourhood Store up to 30 seats

Kiosk

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