Membership History

Joined 2022

Company Overview

Jo Jingles is one of the UK’s longest running providers of fun music, singing and movement classes for babies and young children. With the help of Jo Jingles, our teaching doll, trained Franchisees and their Class Teachers run weekly classes in over 750 locations throughout the UK and Ireland.

Founder Gill Thomas first started running classes in her local community in 1991, having been disappointed by the lack of musical activities for her own two pre-school children. Classes were so successful they led to the launch of the Jo Jingles franchise in 1995. Now we’ve been operating for over 25 years, the Jo Jingles Franchise continues to appeal to well-organised and highly motivated individuals, who are looking for opportunities to combine flexible working with a rewarding and challenging career.

Franchise Overview

Since September 1995, the Jo Jingles network has expanded considerably and continues to grow across the UK, Ireland and, in more recent years, Australia. Jo Jingles has successful grown a large community of like-minded professionals from a range of backgrounds, who all work collaboratively to share ideas, information, experience and insight. This has ensured classes continually evolve and develop to offer a quality, engaging and fun experience for everyone.

Split into different age groups from 3 months to 5 years, our interactive music, singing and movement classes are delivered during termtime in nurseries, children’s centres and schools. There is also the option to run additional sessions during the holidays and parties for any type of celebration.


Onboarding Training

Jo Jingles offer comprehensive, on-going training and support to all new franchisees. Starting with an initial 5-day induction programme at HQ, franchisees will gain the skills and knowledge required to run their own thriving business.

The training programme consists of 8 key areas including:

  1. A detailed introduction to Jo Jingles and its philosophy
  2. Jo Jingles company guidelines
  3. The key fundamentals of running a business – administration, book-keeping and accounts
  4. How to set up and sell classes
  5. How to run classes, what’s involved, presenting and programme
  6. How to run baby classes
  7. Marketing Jo Jingles branding and available merchandise
  8. Insight into additional business opportunities and revenue streams – nurseries, parties, children’s centres, special needs and play centres.

On-going Training and Support

Once the initial training has been completed, franchisees will experience on-going support in a variety of forms:

  • In-class training from experience franchisees
  • One-to-one business advice from HQ
  • An appointed local mentor
  • Online network to liaise with other franchisees and share ideas
  • Regular group training
  • Access to professional designer to create promotional assets
  • A bank of generic promotional resources – posters, flyers, labels etc

Jo Jingles are committed to providing a high level of support to all franchisees. We have built and continue to build, a successful community who are equally committed to supporting one another, above and beyond what HQ provide.

Daily Life of a franchisee

What you can expect in a typical day as a Jo Jingles franchise.


Head to first class around 9am to allow time for room setup including Jo Jingles posters, class themes and merchandise displays, ready for a 9.30 start. The mornings are filled with 45-minute classes which typically take place in local halls, function rooms and play centres.

Midday and early afternoon

Catch up on emails that have come in during the morning and respond to missed calls, all whilst grabbing lunch on the go!

Head to nurseries or early years venues who have requested Jo Jingles classes as part of their music programme – It’s a great selling point for nurseries to offer to parents and carers of children at pre-school venues.

Mid afternoon

The day ends around 2pm when all instruments are given a thorough clean ready for the next day. Catch up on daily admin including responding to customer enquiries and online bookings for classes and parties.

Twice a month it is recommended booking in longer admin sessions to spend time planning and setting up key marketing activity for the business including social media posts, local advertising and meeting venue managers for new potential class locations.

Leigh Duke – Award Winning Franchisee East Lothian & Borders and Edinburgh

“I love the enthusiasm I see on their little faces, it’s great to see a child learning new skills every day and knowing that you are part of that.”

After having her first child, Leigh decided that her existing career in the world of Banking was not going to be the right choice for family life. She came to Jo Jingles as a customer initially and enjoyed the classes with her baby so much that she decided to invest in her own franchise.

‘I like a challenge and having been to many Jo Jingles classes as a parent, I know how much fun learning through music is’.

Having never worked with children before Leigh thought the classes might be tough to begin with but discovered the specially designed Jo Jingles programmes and strong franchise support network made it much easier than she thought. She also loved seeing the progression of the babies to pre-schoolers and says:

‘I love the enthusiasm and seeing the little ones getting so much enjoyment out of it - they are learning new skills all the time’.

On purchasing her Jo Jingles territory back in 2007, her first-year turnover achieved over 4-fold the initial investment and it continued to grow rapidly, more than doubling its annual turnover in year 2. Leigh successfully maintained her classes with two class teachers and further expanded her business in 2015 when she purchased 2 additional franchise areas - East Edinburgh and Central Edinburgh. She now manages a team of class teachers across these areas and in 2017 appointed a co-partner to help accelerate her business growth. In addition to her own public classes and those of her team, she also runs sessions in nurseries and local baby groups on a regular basis.

In recognition of her success, Leigh has been the recipient of numerous Jo Jingles awards including: New Franchisee of the Year, Business Development Award and on 2 occasions, Franchisee of the Year. She has also been recognised by whichfranchise.com, receiving a Great British Franchisee Award in 2021. Her outstanding management skills and approach to business growth have far surpassed expectations and in her role as a Regional Business Mentor, she now shares her experience with other franchisees in the network.

All of this has been achieved whilst being mum to two young daughters and an active member in her own local community. Her positive approach to the Jo Jingles business, and life in general, provides an excellent example of how a franchise model can support family life and a successful career!


Please contact us for details of resale opportunities.

Request More Info

bfa Monthly Franchise Insights

Free franchising webinar

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details, please read our Cookie Policy.