Membership History

Provisional Member
Joined 2022

Membership History

Provisional Member
Joined 2022

Company Overview

Little Dreams Consulting Ltd are baby and child sleep consultants who work with parents around the world (via Zoom) but mainly in the UK. We work with children between 4 months and 10 years old, as well as offering antenatal packages and seminars. We have worked 1-1 with approximately 650 families since the company launched in October 2017.

After having two children, Jenna realised she wasn’t in love with being a solicitor anymore. For 12 years she had been qualified, specialising in childcare law, and a member of the children panel. To change track, she trained as a sleep consultant while pregnant with her third child, in 2016, and she launched Little Dreams soon after. In January 2018, Fay joined the team and together they have grown Little Dreams Consulting to what it is today – a thriving business! The flagship branch, Little Dreams Bristol, is now a team of 4 baby and child sleep consultants, and an administrative assistant.

Franchise Overview

Little Dreams Franchise Ltd was launched in December 2021 and within a month we had already signed up and trained our first two founder franchisees. We are thrilled to have recently been accepted as members of the BFA as an approved franchise!

Both high quality and achieving the best franchise possible have been incredibly important to both Jenna and Fay, which is why they have invested a substantial amount of time, money and effort into working with experts in the field to ensure they have been able to offer what they believe to be, an amazing franchise opportunity.

Our franchise offers a proven infrastructure, utilising all the things we know work well for the business, along with the training and know-how to make the business a success in the franchisee’s territory.

No expense has been spared in ensuring each territory is based on the demographic that we have proven to work in the Bristol area, and in ensuring the training for franchisees is thorough, detailed and thought through to the finest detail. Again, no expense has been spared as we have worked closely with BFA accredited legal, consultancy and software developing professionals in order to create bespoke systems and a franchise package that is exceptional.

We have secured the Little Dreams Consulting European trademark so that, in time, we are able to expand our franchise network beyond the UK. This is something we will consider following the success with the franchise within the UK.

Our aim is, quite simply, to become the go-to brand of sleep consultants, offering a consistent, knowledgeable service to families across the UK and beyond. In order to achieve this, our mission is to create a network of franchisees, as passionate as we are, across the UK, to bring sleep to as many families as possible.


There are other training courses on the market today, claiming to teach people how to be a sleep consultant. We believe our franchise goes far beyond any other offering on the market today. All of our Little Dreams franchisees receive a high level of training both inhouse and from external experts. This covers not only everything you need to know about sleep and the issues you will face as a sleep consultant, but also in relation to running your own business. This includes:

  • The Sleep Charity (UK) 3 day Sleep Practitioner training (via Zoom)
  • Little Dreams Consulting intensive 3 day training (a mix of online and in person teaching) which covers:
    • The importance of sleep
    • Bedtime techniques
    • Working with older children
    • Everything you need to know about naps
    • Package information
    • Crying and attachment
    • The client journey:
      • How to get the best from a sales call
      • Analysing a client’s questionnaire
      • Email and telephone support
      • Analysing a child’s sleep
      • Closing clients
    • Confidentiality
    • Looking after your own wellness
    • Marketing your franchise and a social media introduction
    • External training from industry experts including:
      • Lactation Consultant
      • SEO expert
      • GDPR expert
      • Social Media expert

In addition, we support our franchisees intensely throughout their first year in business in order to ensure they are able to navigate all baby and children sleep issues as well as building a successful business of their own under the Little Dreams brand.

Each of our franchisees has a dedicated franchise manager whom they have access to throughout their journey. We have also devised a weekly timetable of training and support for our first-year franchisees, offering both individual and round table supervisions as well as ‘refresher’ sessions on areas of sleep and/or business, for which franchisees request extra support.

Daily Life of a franchisee

The franchisee will ultimately be responsible for running a successful territory and all the aspects involved in achieving that.

The beauty of this job is that, although you will be predominantly working with families and helping them support their little one towards some life changing skills, you will also be building new relationships with other small businesses in your area. This is balanced with attending networking events, creating and presenting seminars and creating referral partners.


Request more info for latest resale options.
Bristol based franchisors announced as New Woman Franchisor finalists in the Encouraging Women Into Franchising Awards 2023 finalists!
20 March 2023
Little Dreams Consulting introduces ‘Better Sleep for Children’ programme to local schools
1 March 2023
An incredibly exciting addition to Little Dreams Consulting training team
22 December 2022

Request More Info

bfa Monthly Franchise Insights

Free franchising webinar

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details, please read our Cookie Policy.