Membership History

Provisional Member
Joined 2016

Membership History

Provisional Member
Joined 2016

Company Overview

Match Options is steadily expanding its branch network and has over 18 years in training and supplying of experienced social and healthcare workers on national and local contracts to the NHS, local authorities, HM Prison Service, private healthcare establishments. The company also supplies trained and experienced workers to people within their own homes since it is regulated by the CQC.

It is due to this organic growth that the company developed a strategic decision to use the franchising route to hasten its wider geographical coverage in the UK. This means that the company has invested heavily in human resources, systems and procedures that makes it easy for new franchisees to easily and quickly settle within the Match Options network.

Franchise Overview

Match Options started operating in 1999. However, the franchise network started in 2014. There are five franchisees, in addition to the company owned seven branches, in the UK. It is the company’s intention to steadily and gradually expand its network at a manageable speed that ensures that incoming franchisees are fully supported.


The initial training for a new franchisee is a five-day, classroom-based residential course at the head office in Langley, Berkshire. The centralised overall operations and financial departments are located here. In addition, it is the home of the highly successful first branch of the company. This ensures that the franchisee is able to have a practical feel for the whole operations of the company. Training covers all aspects of operations that include: market compliance requirements, promotion, marketing and sales, service pricing, staff recruitment, accounts and motivation.

After the five-day course, the support team will make follow-up visits at the franchisee location to assist with the set up of operations. This is then followed by regular visits that are complimented with online and a 24/7 telephone support.

The franchisee has access to the company’s tailor-made, online database management system that ensures that they are supported all the time.

Daily Life of a franchisee

We encourage a new franchisee office to initially be manned with two persons, such that a typical ‘day in the life’ will include business development (both telephone-based and face-to-face meetings), on-site visits, staff recruitment, attending network events, staff appraisals, training and much more.

A franchisee is encouraged to be very hands-on so that they can fully understand the business such that any delegation of duties to future office admin employees can be effective, therefore releasing the owner to play the strategic role of being the face of the business in the market.

Marshal Konzvo

The demand for qualified doctors and nurses has never been so high, both in the NHS and private care sector. Add to this the dramatic increase in the ageing population and the huge strain this is placing across the board on the UK health sector, and it is simple to see why Marshal Konzvo is so excited about being a Match Options Franchise.

Marshal, who is 37, started his Cambridge Match Options franchise in January 2017, and so far he says things have exceeded his expectations. Previously Marshal had worked in the IT sector for 12 years, where he managed to save enough money to finance his new business venture himself.

He explains: “It just felt like the right time to get involved in this sector, I had an idea I wanted to move into recruitment, but when I started to do my research into healthcare placements it started to really stand out. There basically has never been more demand for qualified healthcare practitioners, whether that's doctors, nurses and in particular care staff. Organisations simply can’t find enough quality staff, so they need help and this is where we come in.

“I put in a lot of research before I bought my franchise, and Match Options instantly appealed. It was also at the start of its franchising journey, so I thought I would be able to grow alongside them. There hunger and desire to make this work stood out a mile, and all the directors have been very accessible and helpful. I chose a franchise as it is obviously less risk and a lot of the groundwork has already been done for you, so you have far less headaches than going it alone. Franchising is a system that is proved to work.

“So far things are going very well, even better than I expected. The training went well and the support I receive is fantastic, the directors definitely  know their stuff and I can call on this knowledge whenever I need it. It is just me working full time in the office, although I do have two part time staff as well (my wife and my cousin). There has been ups and downs like there is with any new business, and it’s been a lot of hard work, but so far it’s going very well.”

Match Options is a recruitment agency providing healthcare staff on a temporary and permanent basis. It not only places doctors and nurses but healthcare assistants, care support workers, and domiciliary care workers.  It also places health workers in the likes of schools and prisons, meaning the market potential is huge.

Match Options has been successfully operating in the care sector since 1999 providing high quality services to the local communities it works in; there are currently seven company-owned branches and four franchisees throughout the UK.

With the huge market potential on offer the company is now seeking additional franchisees who are committed and passionate about growing the business throughout the UK.

Michael Celestine, Operations director, Match Options explains: “There has never been a better time to consider starting a healthcare recruitment business.  There is an acute shortage of qualified health staff across the board in the UK, so organisations need help finding quality staff. The care sector is also one of the fastest growing markets in the UK, and this trend can only continue. There will be an extra five million people over 65 in the next 20 years. This is huge challenge whether they are being cared for at home or in a hospital or care home environment.”

He added: “Potential franchisees do not need healthcare recruitment experience, but they must possess excellent people skills as communication is a key part of the job. Interested parties must also be adept at business development as reaching out to professionals and contacts in the local community will be key. Franchisees will receive full training and support, including five days classroom training, sales and marketing support, systems and IT training as well as mentoring in recruitment and interviewing techniques. Accounts and financial management training, as well as back office support, are also part of the franchise package.”

Match Options is a provisional member of the British Franchise Association, a full member of the Recruitment & Employment Confederation (REC) as well as members of the United Kingdom Homecare Association and registered with the Care Quality Commission for the provision of domiciliary care.

Investment in a Match Options starts at £25,000.  In addition, working capital of £40,000 is required making the total investment £65,000.  Bank funding of up to 50% may be available subject to status and Match Options has funding support in place to help franchisee get started quickly.

Grace Gatheru

Don't use square pegs for round holes in healthcare recruitment says Match Options Franchisee, Grace Gatheru

Over-worked, under-paid and asked to complete jobs they are not trained for...something has to change if the problems in healthcare recruitment are to get better. This is the message from healthcare recruitment specialist Grace Gatheru, Match Options franchisee for Southend-on-Sea, Essex.

Grace is urging fellow recruiters to ensure that they actually care about their clients, as far too many workers, particularly in the healthcare sector, are being asked to do jobs they are not trained for as the skilled jobs market continues to squeeze.

"It seems like an obvious thing to say, but the most important rule in recruitment is caring about placing people in the right jobs," explains Grace.

"The biggest challenge I face just now is sourcing nurses, particularly the more senior nurses in band 7 and band 8. Nurses are overworked and underpaid that is the unfortunate fact of the matter, so we are losing many from the profession.

Quite simply too many are being asked to work long hours and complete jobs they are not trained for. I respect my nurses, for example I would never ask one of my accident and emergency nurses to do a general shift as they are over qualified for this.

"There are far too many examples out there of people just chasing the money, and filling placements with the first person that comes along. This is why the recruitment sector gets a bad name. The key is to get to know your clients, both your candidates and companies and ensure their long-term needs are met. Trust is key to building up a buoyant customer base."

Grace adds: "The NHS is obviously facing huge challenges currently, it needs huge investment if the quality of care is too improve. Doctors are in huge demand, nurses are overworked and demand in the care sector is going through the roof. What can be done is the million pound question, but certainly I think they could save a lot money by cutting some middle management positions that simply don't need to be there and focus more on the staff."

Grace Gatheru began her franchise journey with Match Options in April 2016, and so far she is delighted with how it is going. Grace had previously worked in recruitment for over seven years before investing with Match Options, so had built up a lot of knowledge about the recruitment sector and how it works. She also knew the potential in the healthcare recruitment market, as there has never been more demand for healthcare workers in both the private and public sector.

"With regards Match Options, from my previous dealings within the recruitment sector I knew that healthcare represented a fantastic opportunity to hit the ground running and grow quickly. Add to this the established relationships Match

Options has with the NHS and organisations such as BUPA and Virgin Care, who have us placed on their preferred supplier list, and I knew there was real scope to build up a successful business relatively quickly."

Match Options is a recruitment agency providing healthcare staff on a temporary and permanent basis. It not only places doctors and nurses but healthcare assistants, care support workers, and domiciliary care workers. It also places health workers in the likes of schools and prisons, meaning the market potential is huge.


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