Membership History

Full Member
Joined 1997
Active Board Member

Membership History

Full Member
Joined 1997
Active Board Member
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Company Overview

Oscar is a pet food home delivery franchise business, supplying a range of specially formulated pet food. As a mobile pet food business, it delivers a unique product in an exclusive territory. The excellent ancillary range of accessories such as toys, treats, food supplements, bedding, grooming, health care and training aids for dogs, cats and small animals is complemented by nutritional, behavioural and veterinary advisors.

Franchise Overview

Following another buoyant year, OSCAR Pet Foods has secured new franchisees from a variety of backgrounds, ranging from HR, customer service and administrative roles to retail, sales, teaching and law.

With over 20 years’ experience in the franchise industry, our UK-based network is constantly expanding and currently incorporates around 100 franchisees. Pockets of prime site greenfield areas are always available but the long-term established businesses are now providing excellent resale opportunities.

Keeping abreast of the industry helps us to maintain a prominent place in the market. New product development and advancements to training are important to ensure continued growth and a healthy network of franchisees.



The OSCAR franchise package provides flexibility and choice in accordance with your own level of expertise and skill set.

Commencing with the fundamental necessities to launch an OSCAR franchise, the package has been designed to provide a cross-section of additional business development services that you can tailor to suit your needs.

Personalised : Flexible : Exclusive

* Innovative and user-friendly training delivered by experienced mentors.

• Unique to OSCAR – A formal nutritional qualification.

• Full colour livery.

• Professionally branded corporate marquee for use at local events.

• Corporate clothing and equipment.

• Vast array of branded marketing materials.

• Access to online marketing tools.

• Access to online PR system.

• Franchise manual for easy reference at your fingertips.

• Internet discussion forum enabling you to network online.

• Bespoke customer relationship system.

• Fully functional bespoke accounts system.

• Internet discussion forum.

• A comprehensive online reference manual.

• E-commerce to send customer enquiries direct to your business.

• An exclusive standard territory.

£8,995 plus VAT

There are Essential Stock Options and Optional Business Extras that will put the finishing touches to your very own personal package. All options are listed and priced accordingly for you to calculate your best level of investment against the elements you would like to include towards developing your business.

Daily Life of a franchisee

This van-based business combines working from home with being out on the road delivering a comprehensive range of products and unrivalled level of service to your customers and their pets.

Customer development is built via telephone communications, direct marketing and public events such as shows and fetes. The nature of this franchise opportunity provides flexibility to establish loyal, happy customer relationships while tailoring the business to suit your own lifestyle.


OSCAR Pet Foods Lymington – Asking Price £35,000    Turnover available upon request

OSCAR Pet Foods Berkshire – Asking Price £45,000  Turnover available upon request

OSCAR Pet Foods Co Antrim – Asking Price £22,995  Turnover available upon request

OSCAR Pet Foods Stroud, Gloucester & Forest of Dean £45,000  Turnover available upon request

OSCAR Pet Foods Glastonbury £25,000  Turnover available upon request

OSCAR Pet Foods Esher £17,250  Turnover available upon request

OSCAR Pet Foods North Nottingham £18,995  Turnover available upon request

OSCAR Pet Foods York £13,995   Turnover available upon request

OSCAR Pet Foods Darlington £28,995   Turnover available upon request

OSCAR Pet Foods Norfolk Broads £18,950  Turnover available upon request

OSCAR Pet Foods Chandlers Ford £45,000   Turnover available upon request

OSCAR Pet Foods Clacton £16,995  Turnover available upon request

OSCAR Pet Foods Dorchester £20,500  Turnover available upon request

Steve Pointon


Believe in yourself and keep looking forward, as Steve Pointon recalls 20 years with OSCAR Pet Foods.

“In my previous career I found myself caught up in the politics of the banking industry and a lifetime of sales,” Steve says. “We were a happy family with two children. Jacqui and I enjoyed life to the full while I continued to work, but we had always planned to run our own business in the future.

“Only when the family were old enough did we find the confidence to branch out, take the plunge and look at self-employment – the key to give us more time together. With a blank sheet of paper, we firstly considered the fast food chain for a fast turnaround – during which time we bumped into OSCAR and pet food. The principle of an OSCAR business was clearly filling a unique gap in the market, while my background fulfilled the criteria of the business – sales and people. Pets were a bonus.

“From the start, OSCAR showed us the way, giving us a product and service we had faith in. And over time we built a community. We were hands on with everything until our family life had to endure a sadness and I and my children had to move forward and find an inner strength. OSCAR was our life and it had to continue. I found comfort in the community – bringing people together to express their feelings. And where better can you find comfort than in owning a pet?

“There's nothing like having a cuppa and a chat, and working to maintain my own personal well-being takes me to all walks of life where there is always a new customer with a story to tell. In time I met Jean, who was more than happy to climb on board with OSCAR and is my right hand in technology. Having passed the COAPE course in animal nutrition she also keeps all the administration up to date while I continue to take full advantage of being able to work to suit my lifestyle and my belief in our future."

Brian Hulme


OSCAR Pet Foods is now a way of life for Brian Hulme as he celebrates his 15th anniversary on 19th May 2018.

As Brian recalls his memories with OSCAR he says, “OSCAR renewed my enthusiasm in working for my self from the start. Circumstances surrounding my previous experience destroyed my faith in self-employment, until I found OSCAR and its clear and honest approach to the procedures of setting up and running your own business. They promised and delivered and have never stopped!

“At the time, Molly, my pet Labrador and my regular companion, was a great advert for my business. Her presence attracted new customers while making a huge contribution towards new business, which gave me something more to believe in. My relationship with customers brings repeat business and recommendations which are always rewarded with a box of treats – it has worked wonders for me.

“I have always been realistic about my business, which has helped me to stay focused and also helped me to succeed and meet my targets. From the start I exceeded my expectations and OSCAR kept me in touch with changes, of which, in fifteen years, there have been more than a few.”

Brian says, “Being my own boss, working to suit myself and my customers, I am never wondering what to do next. There is always someone to talk to, from Head Office to fellow franchisees and of course my customers, who are always on the receiving end of everything good for their pets.

“Over the years I've built a repertoire of pet information and now with my official COAPE recognised qualification I am able to follow on from the days of Molly, and now Maisie, with much more knowledge gained from simply working with pets.

“I do enjoy my business. I have built my life around my work – I have fun exhibiting at shows and fetes and I love meeting new people knowing I have the backing and support from a very professional organisation … working for myself.”

Clare Muir


Having run her business for five years, Clare Muir from Hampshire took up a new Oscar marketing initiative that has helped her to see the bigger picture on how to promote and refocus the image of her business.

“Even after running a successful Oscar business for five years I still needed to know more and a new approach to my presentation has been refreshing. The introduction to a marketing team of experts has helped me to gain so much more from my business operation. The scheme is designed to establish good quality, long-term customers by concentrating on the reliability and benefits of my personal service.

“The team assessed my area of distribution, my strengths and weaknesses, helping me to think outside the box. Connecting with the public via road-show promotions generated more awareness of Oscar. It was also a great opportunity to link this project to a neighbouring franchisee as it gave us both a better understanding of our typical customer and covered a wider area. We were helped with mail drops and poster campaigns in conjunction with special features from within our services, such as micro chipping and nutritional advice, which has made an impression and increased brand awareness.

“The initiative has helped me to understand my business in terms of what I have and what I want, allowing me to enjoy quality time for myself.”

Hugh Allam


Hugh Allam from Woking in Surrey purchased his Oscar franchise in 2005 and with over sixteen years experience in franchising at management level he had good knowledge of the industry. Julie, his wife, has supported the business throughout and success has now led to the expansion of an additional area meaning that Julie and Hugh are now full-time partners.

"Oscar was never far from our thoughts having had regular contact with Head Office. While appreciating that franchising offers the benefits of a tried and tested system with good knowledge and the variety of franchise opportunities available we agreed that Oscar provided the high quality products and services that we were looking for in a business -- not without researching every aspect of the franchise before making a final decision.

"Following the system, we regularly canvassed and attended as many local shows and events as possible to increase brand and customer awareness. It worked and we started to build a strong customer base, meeting lots of people who care about their pets and people who recommend our complete pet care service to their families and friends. We keep it simple by reminding our customers of what they eat to remain healthy and applying the same logic to their pets -- nothing complicated and it all makes good sense. Resulting in our Oscar-fed pets looking a picture of health.

"The freedom of running our own business from home gives us the flexibility to manage both our personal and working lives. Holidays are covered by working closely with neighbouring franchisees and added support from the team at Oscar means time away is covered.

"One thing we can rely on is customer loyalty. We learned from previous experience in the milk delivery business that by making sure we keep regular face-to-face contact with our customers we maintain the connection. Therefore, we had no hesitation in deciding to expand our business when the opportunity to purchase an adjacent area became available. Similar to our existing area it is compact and came with a good reputation and conscientious pet owners who had already been enjoying the Oscar personal service -- a service that we will continue to provide.

"Having enjoyed our pets over the years, currently owning three Rhodesian Ridgebacks, we want our business to be a success for our future and through to retirement.

"With one in two households owning a pet, the industry continues to grow. The PFMA states that there are 24 million pets in the UK with the top three being 8 million dogs, 8 million cats and around 3 million small animals such as rabbits and guinea pigs etc. Research also shows how our nation's love for pets is stronger than ever due to companionship needs, security or just simply for more family fun, making pets well and truly part of the UK's heritage.

Jo Walker


By finding a business to suit her interests and love of animals, Joanne Walker discovered her future career with Oscar.

Joanne says: “Working with Oscar has allowed me the flexibility to run a business that suits my home life, my hobbies and even more my customers, because I've found a work-life balance that meets our respective lifestyles.

“I am always focused and able to motivate myself, and had already started planning for my future. Having researched the benefits of franchising through various avenues, I eventually gained confidence in the concept and was keen to accept voluntary severance from a large IT company.

“My wish was granted when I met Oscar at a franchise exhibition. I have always been associated with animals and to find an opportunity that provided me with both self-employment and pets seemed all too good to be true, and gave me an easy route to making a decision. Prepared for a new challenge and a fresh start, I moved from Shropshire to Hampshire to invest in an area that was clearly waiting for the Oscar complete pet care service.

“I was aware that franchising provided a great foot in the door for a new business because it came with all the elements of guidance, support and comprehensive training. In turn, Oscar helped me to appreciate the quality of their products and understand how to be a successful franchisee. I was also overwhelmed by the support offered by fellow franchisees, and eight years on that continues.

“During my time with Oscar I have generated a lot of happy customers and seen some very positive results from the products. Being able to resolve many skin problems generated by poor diet has introduced me to many pet-related businesses – including a local dog groomer who is very keen to share my expertise with their customers and thus provide me with genuine referrals.

“I thrive on positivity, an attribute that is important in business. I continually take advantage of everything that Oscar has to offer by way of ongoing support. Participating in marketing campaigns with newsletters, leaflet drops and featuring in local media gives me a visual platform when attending shows and calling on customers. I believe that, as with any business, you only get back what you put in and it pays to go the extra mile.”

John and Alison Leith


It really was time for a change and John Leith's mind was made up! He wanted to work with pets – and OSCAR Pet Foods provided all the right ingredients.

“It took friends to point out that self-employment might bring me the personal rewards I was searching for,” John says. “After fifteen years on the road as a private hire driver, I retook my GCSE exams to make a career change into an office environment – which proved to be disappointing.

“Without hesitation, I resigned from my job at the local council and started to make plans. I had everything to gain! In my spare time I'd been working on a property renovation, but reflecting on my deep passion for pets, I was inspired to investigate the options. I went online to discover franchising and OSCAR.” John says, “There was no need to look any further because in OSCAR I recognised passion, commitment, dedication and a fantastic range of products that would speak volumes for anyone wishing to set up their own business.

“I had a reasonably good understanding of my area, which covers many rural miles and remote places. Previous experience helped me to find ways to cover the distance and locate lots of customers who would most certainly benefit from pet food home delivery. OSCAR telesales was a great help towards getting started, but it also prompted me to make the early decision to follow up with the highly recognised nutritional qualification, which is available to all franchisees. To be able to give customers extra confidence through my knowledge of pet care would be a great asset to my business.

“My wife, Alison, works full time but is very much an added enthusiastic supporter, as well as being involved with administration and marketing. We quickly discovered a high volume of country shows in our area as well as specialised weekly markets, which attract a regular following of pet customers. I appreciate that any new business takes time to develop but I'm confident in having all the right information and assistance from the OSCAR team to help me towards success.” John goes on to say, “It's reassuring to discuss ideas with head office and to share points of view at regional meetings with fellow franchisees.

“My advice for anyone wishing to join the OSCAR network would be 'Know your territory and tailor your knowledge to suit your needs.' For me, with many isolated areas of distribution, I'm now considered to be a 'local' pet food supplier because my customers have the reassurance of never running out of food – with the added benefit of free home delivery – and that means a lot!

“I think things happen for a reason. We already had three Labradors, but I was reassured when our adopted indoor cat and Jack Russell dog, now my OSCAR mascot, have already seen the benefit of being fed OSCAR food! So if asked how I feel my life has changed since setting up my own business, I would say it's far more relaxed, and I have freedom of choice to never stop planning new ways to achieve great things with OSCAR.”

Laurence and Malcolm Slade


Laurence Slade had a dream that one day he would run his own business, but what type of business remained a mystery until his internet searching presented him with Oscar. But why Oscar? At that time his association with pets was a Siberian hamster, but more to the point it was the concept of the business that had the appeal. It also appealed to his father Malcolm, who saw it as an ideal opportunity that they could share.

“My career dates back to when I achieved a Master’s degree in planning for the town council,” explains Laurence. “Then the recession side-stepped me into a variety of experiences through direct call centre sales, business development and as a consumer advisor for the county council - putting me in good stead for any potential self employment with sales expertise.”

“As for Malcolm, he joins me with a wealth of business experience. Having worked in the UK and overseas, his input will be invaluable,” says Laurence.

“We explored all the possibilities via other franchises, covering features of marketing, social life and how best to achieve goals, and Oscar presented us with clear and achievable targets in readiness for us to prepare a business plan. We were made to feel at ease throughout each stage of the transition; the open day at Head Office was well presented, the Oscar team were patient and more than helpful and we enjoyed productive days in the field with very professional franchisees.

“Investing in a resale gave us a very good start as we were introduced to existing customers in the early stages. Training followed and that extended our confidence with an abundance of knowledge. It was informative, interesting and impressive, certainly one of the best programmes that Malcolm had experienced in his career.

“Now with time and experience behind us, we followed the system and I have found canvassing much easier than I first thought. I treat it as a business opportunity rather than a casual call thus resulting in referrals to other pet owners.”

Laurence goes on to say, “While I manage deliveries along the wonderful Kent coastline from Folkestone to Dover to Deal and back inland to Ashford, Malcolm covers office routines and accounts – the one part of the business that needs constant attention!”

“Having checked out the competition we concluded that our product is total quality and well priced, and we have living proof that we can assist in supporting health issues through diet. Results show general improved coat condition and a massive difference in resolving liver, skin, joint and tummy problems - with customers reporting back on progress.

“Socially our business brings us lots of fun; the pets love us because we smell of previous pet customers, while their owners just love to talk. It works especially well for people who live alone and can't get out. Not wanting to be left out of pet conversation we joined forces and adopted two crossbreed Salukis from a local charity. We were also introduced to a community project and with the help of the Oscar marketing facility, leaflet drops, poster campaigns and shows have brought success.

“We consider our place with Oscar as a partnership in a large organisation where all franchisees count. In nurturing other members of our family to join us in achieving targets, I want to accomplish personal goals that will result in job satisfaction and give me something to be proud of!”

Shaun & Dawn Brigden


When Shaun & Dawn Brigden heard that their Oscar Pet Foods franchisee was due to retire, they didn’t hesitate in making contact! They discuss why they felt that buying an existing franchise was an ideal opportunity because all the elements were in place and it was just what they were looking for:

"Building homes for people and giving a home to rescue dogs has been our life. Thirty years in the building industry, and thinking long-term future, would I be fit enough to continue climbing ladders in another thirty years? Nevertheless, the temptation to change only came when our current Oscar pet food supplier was planning retirement.

"We knew the product and our three dogs, Vegas, Max and Freddie, were enjoying the benefits of a complete pet care service and nothing but quality food. We were tempted and applied for an information pack. The purchasing experience was thorough and all at a pace to suit our needs.

"Having been self-employed without the support of a much larger enterprise, I was capable of handling the ups and downs of business while Dawn’s work at pre-school, for the last ten years, still gave us the chance to enjoy family life. A change of career could not disrupt our lifestyle and Oscar, as we see it, will allow us the chance to run a successful business with even more time together."

UPDATE: One year into their Oscar business, Shaun and Dawn Brigden, from Burgess Hill, take a moment to reflect on the decision that changed their life:

“We don’t know where the last year has gone. There is always something new to learn and with Oscar the balance is just right. They are there with guidance and expert help whenever we need it, otherwise they leave us to run our business in a way that suits us.

“In the first few months, having purchased a resale business, the main goal was to build relationships with the existing customer base and continue to provide the excellent service that they had become accustomed to with the previous franchisee. This process gave us a good introduction to our products and service and having spent thirty years in the building industry we have been able to use our people skills to build our OSCAR business to the next level.

“Walking our dogs is a great way to communicate our business to other pet owners and connections with the RSPCA provide constant leads and the new customers that are helping us to reach our targets. In the first year we are well on track and delighted with our achievements so far.

“We have never failed to be impressed with Oscar and when our product is clearly seen to make a difference the pleasure, once again, is all ours when we achieve a result. The comments about improved coat condition for cats and dogs are a regular occurrence. The greatest reward, so far, is to have saved the life of a 14-year-old Staffi cross. Lethargy and general poor condition put a question on quality of life - until we delivered a bag of Pinnacle Plus. The difference was overwhelming and when the second bag was delivered the dog came out to greet us!

“Our aim is to be the franchise with the highest customer base and teamwork as a family means that Dawn supports the administration and our son, Aaron, helps with the shows. We will never be complacent about our business and have plans to take advantage of the many benefits available to us, via additional Oscar marketing support that will help to focus on new ideas, especially having just completed a micro chipping course.

“Our Oscar business is a pleasure to run and while our area of Brighton takes in coastal roads and wonderful views, it’s a struggle to realise that you are at work – especially when your next delivery is to a customer who is pleased to see you!”

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