Membership History

Full Member
Joined 2010

Company Overview

Premier is the UK’s number 1 franchisor for delivering sports and activity in schools. We’re at the forefront of delivering sports, arts and wellbeing programmes to around 250,000 children a year.

Childhood inactivity is at crisis point. Britain has some of the most sedentary children in the world. In fact, less than 20% of children in the UK meet the recommended levels of activity. We are a franchise determined to do something to change all that.

With our network of over 1,300 highly trained coaches, we’re the biggest franchise in the industry, so if you’re interested in investing in a business which improves children’s health and wellbeing, then Premier are the franchise for you.

Franchise Overview

Established in 1999, we have a proven track record of building successful franchises in 130 territories throughout the UK. We’re rapidly expanding, so now is the perfect time to start your business with us.

We currently work with around 2700 schools, delivering sports, arts and wellbeing sessions to primary school pupils. As a franchisee, you will have exclusive access to a territory and run a business with a team of fully qualified coaches. Your coaches will deliver before, during and after school hours, as well as school holidays, which helps you bring in consistent profit all year round.


Investment with Premier starts at just £24,950 and includes 14 months of comprehensive training. The training includes sales, marketing, business structure and everything you need to thrive in this rapidly expanding industry.

Many of our franchisees have been with us for years and are still growing. One of our most valuable assets is the knowledge and experience which is shared between our most established members. We have franchisees turning over £1m a year, and that’s exactly what we want for everybody who joins us.

Thanks to our reputation, we’ve been able to partner with leading sporting NGBs. Our current partners includ British Gymnastics, England Lacrosse, Table Tennis England, BaseballSoftballUK and England Hockey. These partnerships allow us to offer first-class training to both you and your team of coaches.
– Franchise Investment

Daily Life of a franchisee

The role of a Premier franchisee is diverse and vast. From managing and motivating your team of activity professionals, ensuring they’re delivering activities to the quality expected to engage directly with schools, educational and sports professionals to grow and develop a sustainable business.

If you’re the type of person that loves to be hands on, the induction process gives you the qualifications you require to head out to schools and deliver sessions yourself!

“With a turnover in excess of £1m pa. I don’t work in my franchise on a daily basis. Instead I support the wider network delivering their business plans.” – Karl Fox, Franchise Operations Director.

Terry & Adrian Horne

Terry and Adrian Horne have taken the father and son relationship to the next level by launching a Premier Sport franchise together in the Shepton Mallet territory in Somerset.

They have always had the desire to move to the West Country from their home near Milton Keynes and the Premier Sport franchise was the perfect opportunity for them to embark on a new adventure together.

Terry enjoyed a long and successful career with General Motors (GM). From starting as an apprentice over 40 years ago, he gained a wealth of commercial business experience with the multimillion pound worldwide blue-chip company. He’s also enjoyed a variety of senior management roles across Europe within the after sales, marketing and finance departments of GM.

Terry’s son Adrian has been employed as a Premier Sport activity professional within the Milton Keynes franchise for the last year. This practical experience gained by working in a successful franchise confirmed to Adrian that his future was in inspiring children through sport and physical activity.

Adrian is a true sports fanatic and swam at national level when he was living in Germany. Not only that, he’s also a successful athlete having also competed nationally in the 200m sprint.

Adrian said: “I have a deep passion for sport and feel that as an activity professional working for Premier Sport, I have many of the tools and experience to now run my own sports coachng business.

“Although young, I feel like this is an advantage as I am eager to learn and have big ambitions when it comes to educating children about sport and physical activity in primary schools.”

It became apparent whilst undertaking their business planning and due diligence that the combination of Terry’s vast commercial business experience together with Adrian’s passion for delivering outstanding sports coaching has the attributes and potential for a winning team.

Andrew Overhill

Andrew Overhill lives in Somerset in a small village near Taunton. He is married to Michelle and has a son Jack who is 18 years old.

Andrew operates in the Taunton territory was attracted to Premier Sport as it met his criteria for a new business opportunity. He is a family man, who sought a proposition that he could believe in and has a strong ethical element.

There is no doubting Andrew's entrepreneurial drive as he has enjoyed a successful career in the hospitality industry over the last 20 years. Andrew was instrumental in the growth and sale of a small hotel and then a large coastal pub.

Andrew's practical experience of dealing with a wide range of people are invaluable. The operational side of the business including the financials enable him to embrace the Premier Sport franchise opportunity. Andrew believes in leadership by example therefore he has just completed his induction course which included three weeks of practical activity modules and qualifications.

Armed with this knowledge Andrew is looking forward to building a coaching team around him allowing him to focus on building the business by engaging with head teachers in his area. It is worth adding that Andrew was so committed to launching his Premier Sport franchise that he attended the induction course knowing that the first day of the course coincided with his silver wedding anniversary!

Andrew's passion is rugby where he used to play competitively along with cricket.

Matt Ewer

Matt lives in Rugby with his wife Louise and has launched his franchises in the Rugby and Nuneaton regions.

After achieving a BA Hons in Philosophy at Nottingham University Matt embarked on a career in business development within the demanding recruitment arena. After a successful period in London, Matt had the opportunity to move back closer to home to work as an acquisitions manager for a commercial property company. Matt's entrepreneurial spirit comes from his father who has grown and runs his own successful business.

Matt's desire to join Premier Sport and his determination to make it succeed was demonstrated in the summer when in addition to undergoing his due diligence into Premier Sport there was just a small matter of getting married and finishing renovating his home in time for the big day.

Matt has big plans for his franchise, he was not satisfied with just one franchise being Rugby, Matt has invested into a second, neighbouring territory - Nuneaton. Matt is clear with offering a complete activity proposition when presenting to head teachers.

Cricket is Matt's main love; he is captain of his town cricket club. Matt has also volunteered a great deal of time with the cricket club, securing numerous grants enabling a development of the club house and build new training facilities. Matt intends to use his contacts with sports providers, council and other cricket clubs to promote Premier Sport.

We look forward to working with Matt as he builds his business and by doing so, achieves his target being the leading activity provider in the region with Premier Sport.

Lawrence Harvey

Lawrence lives in Reading with his wife Pauline and will be operating the Reading franchise.

He enjoyed a successful career in the IT and communications arena, involved for 12 years with mobile network communications and infrastructure support including managing a large team of technical staff. After being made redundant in November 2013, he grabbed the opportunity to leave the industry and embark on a career with Premier Sport.

Lawrence gained his technical knowledge through the army where he could be found in the battlefield with a radio antenna on his back making sure that everyone knew what was going on in times of great pressure. It was also through his army career that Lawrence enjoyed his love for sport by playing football, rugby and boxing.

His positive, open manner and ability to relate to all will be invaluable as he embarks on his new career...but most importantly, he will go about building his business with a big smile on his face!

Louise Elstone

Louse Elstone joined Premier Sport in January 2014, operating in the Maidenhead territory, following her initial enquiry in September 2013.

She has used her sales and especially her strategic marketing experience to plan her Premier Sport business; it is no surprise that her research into the franchise opportunity it was very detailed and completed to a high standard. She’s even already been helping other new starter franchisees with their competitor analysis due diligence.

Louise’s last position prior to joining Premier Sport was head of marketing at the UK’s largest boot camp fitness brand. Prior to this, she worked at a number of renowned companies within media sales and marketing, including Eidos, Atari, the BBC and Ted Baker.

In addition to her successful career Louise is a qualified group fitness instructor and personal trainer. She can also be found at the weekends in all weather conditions on her bike enjoying the roads and lanes of Berkshire.

Gary Scroby

Gary lives in Crowthorne Berkshire and is operating in the Woking franchise territory. He first made contact with Premier Sport in September 2013 after his wife came across Premier Sport online and, knowing that Gary was looking for a career change, said "here is something which I know will interest you".

Gary has enjoyed a successful, 20-year career across the globe as a UK diplomat. His management roles have been within the Foreign & Commonwealth Office, working in Nicaragua for the British Embassy, New Zealand in the British Consulate office and Malaysia with the British High Commission.

More recently after landing back in the UK with his family, Gary has been influential within the horticultural industry. Although he has travelled the world and experienced a wide spread of different cultures, the one thing that has remained is his passion for sport – in particular rugby.

This passion and his enthusiasm for rugby are demonstrated by his coaching role at his local rugby club. It was after attending an awareness day with Andy Heald as part of his due diligence that Gary realised that inspiring children through sport was the direction for him – and he hasn't stop smiling since!

Gary's diplomatic and personal skills, plus his enthusiasm for getting children active, should mean that it won't be too long before Gary is enjoying success with Premier Sport in the Woking region.

Thinus Delport

Premier Sport is excited to welcome Thinus Delport to our network of franchisees.

Thinus is a rugby union wing and fullback player who played for Gloucester, the Worcester Warriors and South Africa. Making his senior debut in 1997 on the Springboks European Tour, he started his career playing for the Lions in South Africa before joining Gloucester in 2002 and Worcester in 2004. He represented the southern hemisphere, competing against some of the world’s greatest rugby players.

Thinus is a regular guest commentator on Sky Sports and he has massive experience coaching rugby at senior national club level, which also includes developing and guiding young players. Thinus is also involved delivering inspirational initiatives with the Youth Sport Trust and Dame Kelly Holmes Trust to young people.

Thinus lives near Cheltenham and will be operating in the Cheltenham territory. He sees his investment into a Premier Sport franchise as the ideal platform to maximise his profile by building a successful business by inspiring young children through sport.

Tony Life

Tony Life joined Premier Sport with a true passion for health and physical activity. His active lifestyle started at the beginning of his career when he was deployed as a commando in the Royal Marines.

Following the Marines he’s had a successful career in the telecoms and technology arena. Tony was an international sales director for the last seven years for a worldwide, multi-million pound turnover telecoms company. Prior to his last role he lived in South Africa and enjoyed a career in senior management and as a director operating in the telecoms sector.

Living in Colchester, Essex, Tony has been responsible for sales throughout Europe and beyond and it is fair to say he's amassed a high number of air miles over the last few years. Tony is therefore looking forward to not spending so much time in the air as he launches his Premier Sport franchise in the Braintree territory.

Jan Miller

Premier Sport welcomes Jan Miller to the franchise network. Jan lives in Cricklade, Wiltshire and will be operating in the Swindon area.

Jan joins a number of ex-schoolteachers leaving the teaching profession to launch a Premier Sport business. She has over 20 years’ experience as a secondary school teacher and over her successful career has held the roles of head of year, transition manager for music & drama and vocational education leader. For the last three years she worked for ASDAN, a national examining body, as an area co-ordinator.

Jan and her family are passionate about the benefits of sport and physical activity. She has two children, both of whom are keen swimmers and tennis players. Jan’s passion for sport will help increase opportunity and inspire participation in Swindon’s primary schools.


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