- Office Based
- Domiciliary Care
Shape your future and build a business where you support your local community as a care champion.
Who are Radfield Home Care?
Radfield Home Care is a business built on a very clear sense of purpose. That purpose is the same today as it was more than 40 years ago when franchisors Alex Green and Dr Hannah MacKechnie’s parents first set up the Radfield business as a residential care home.
Under the vision, passion and leadership of brother and sister Alex and Hannah, Radfield Home Care is now a multi-award winning business, providing exceptional care and support to clients and their families every day.
What has always remained a constant is a simple and powerful purpose…
‘To make ageing a more enjoyable and rewarding experience for all involved.’
This is what inspires, drives and guides everything the business and its franchise partners do.
As Hannah explains: “Care is amazing. Great quality care can transform a moment, a day, even a relationship. Care should be about making people feel understood, valued and supported. About enabling people to live their best life for as long as possible. That’s what exceptional care means to us. It’s what we grew up with, how our parents inspired us and now we’re proud to be working with outstanding franchise partners to take the Radfield standard of care out to the nation.”
Why franchise with Radfield Home Care?
Home care is a people-centred sector, where every day you are directly helping people to lead fulfilling lives and age well in your surrounding community. For those that wish to build something for themselves while also providing vital services for local communities, it is an extremely appealing sector in which to operate.
At Radfield Home Care we recognise the importance of the connections between our team, clients, and network franchise partners. Nurturing these relationships helps us to be a distinct leader in the provision of exceptional home care. We have distilled this ethos into a simple internal message, Be There.
Be There and our Caring for Our CarersTM Pledge
At all levels, people and the connections between them are at the heart of home care and when we think of these connections, we think “Be There”. For our franchise partners, this means:
The goal is to create a supportive and nurturing environment where you may thrive as a business owner. We apply a similar approach to our Care Professionals as they are by far the most important people within the business. This is clarified in our Care Caring for Our CarersTM Pledge. The Pledge outlines our commitment to investing in quality training, providing appropriate pay to cover the time taken to travel between appointments, empowering the team, and working closely alongside them to help them deliver exceptionally high standards.
How does the Radfield Home Care franchise model work?
Radfield Home Care is a business built on relationships. The first step is to make sure it’s a good match between you and the business. Does Radfield feel right for you? Do you feel right for Radfield?
You don’t need any prior care experience. Radfield’s dedicated franchise support team is on hand to help you recruit a registered care manager. They’ll take on responsibility for daily operations like care management, compliance and staff.
You need to have a passion to become a local care champion. You will get out there, network and meet people. Let them know about Radfield, make sure that when they need care they want to choose the Radfield Home Care brand.
Here’s how Alex sums it up: “We love bringing new franchise partners on board because it’s like adding another member to our family. Hannah and I have run local offices ourselves, so we know what it’s like and we know what it takes. If you’re approachable, enjoy meeting new people, a good listener and also willing to put yourself forward then we’d be very keen to hear from you.”
The benefits of being a Radfield Home Care franchise partner
When you become a Radfield Home Care franchise partner, you become part of a national family of local care champions. It’s a life-changing opportunity and experience.
How much does it cost to start a Radfield Home Care franchise?
Once you’ve been accepted in principle into the family as a new franchise partner, you’ll need to be in a financial position to make the right level of investment. You can think of this in two parts.
Firstly you’ll need your franchise fee. This is £30,000+VAT. Next, you’ll need working capital to get the business up and running. This is typically £60,000. In total, around £96,000.
Thanks to Radfield Home Care’s well-established business model, a number of high street banks lend up to 70% of this total investment. This means you will need at least £30,000 of your own capital to get started.
How can I get started setting up my own business?
Easy. Just fill in the enquiry form on this page and Jason Foster, Radfield Home Care’s franchise recruitment manager will get in touch for an initial chat, answer any questions you’ve got and talk about the next steps.
What support and training do Radfield Home Care franchise partners receive?
To get you started all new franchise partners get access to an industry-leading training programme. You’ll cover everything from compliance, CQC and care delivery through to business development, technology financials and marketing.
Training doesn’t stop there. In fact, it doesn’t stop. Radfield franchise partners get exclusive access to training opportunities that range from monthly webinars to external training days from the likes of Google and Indeed.
As you progress, you’ll always have a dedicated franchise support manager. They’ll work closely with you to help you develop and grow your business. The wider support team is also backing your success all the way. Specialists in all operational areas, they’re working constantly on everything from search engine optimisation and monitoring of compliance records.
What our franchise partners say
“The National Office team can help with even little things that you don’t necessarily think about. The support fills in all of those gaps.”
– Ed Gill, franchise partner, owner & director, Radfield Home Care York, Thirsk & Ryedale.
“We’re genuinely delivering a good service to clients in our local community… it’s exceptional quality and I’m proud of that. It’s making a massive difference to the lives of local people, while also securing the financial future of our own family.”
– Jackie Gillen, co-owner & director, Radfield Home Care Wakefield & Dewsbury.
“You engage with people when you’re part of a franchise, it’s not just about the numbers and statistics, it’s about the people that you work with, the people you engage with and I think all of the people in Radfield who I spoke to were genuinely nice people who live the values and demonstrated the culture I was buying in to.”
– James Beech, co-owner & director, Radfield Home Care Stamford, Peterborough & Rutland.
From recruitment to Franchise Partner; Ed’s journey
Ed Gill worked for the award-winning Radfield Home Care national office for 4 years as Franchise Recruitment Manager, helping others establish their own Radfield Home Care franchise. In 2021 Ed made the bold decision to become a franchise partner himself. He has since opened Radfield Home Care York, Thirsk & Rydale, this is his story.
“I was in a fortunate position where I’ve had a lot of experience doing this with other people, so I could definitely do this myself.”
Is the support of a franchise worth the cost?
“You can build a really, really successful business being part of a franchise, so for me, it was a case of as long as the net profit is suitable, even after paying the fees, then being part of a franchise network is a no-brainer.”
“The National Office team can help with even little things that you don’t necessarily think about. The support fills in all of those gaps.”
Would you say being part of a network has benefits for your business?
“Absolutely, one of our first clients was a referral from our neighbouring territory. I’m always referencing how we are a growing network with more than 25 locations, how we are all independent but part of the same national brand, how our nearest neighbour is over the way in Harrogate. The power of that network is really useful as it comes with a strong positive reputation.”
What do you think of the new Radfield branding?
“It really helps position Radfield Home Care as an authoritative brand, a brand that is genuinely thought-leading and progressive. I think our old visual identity and website had served us very well but needed some tweaking to be ready for our next stage of growth. It takes us to a level where we are now a truly national provider, with a truly national offering, with a thought-provoking, thought-leading message.”
“Know your local marketplace, and know it like the back of your hand.”
What would you say to anyone considering starting a business in the care sector?
“I genuinely believe that to succeed in this sector that you have to be a bit of a people person. Don’t get me wrong, you don’t have to be the type of person who walks down the street and strikes a conversation with every person they walk past, but you have to be able and willing to want to have those conversations.”
Ex-Occupational Therapist Filling the Gap in his Local Community's Home Care Services
With a lifelong career in the healthcare sector, Occupational Therapist, Matthew Nutting was becoming increasingly frustrated with the lack of high quality, care at home services for older residents throughout his local community in rural North Yorkshire. This was until he realised he had identified a huge, profitable and rewarding gap in the local marketplace and he seemed to be the only one prepared to do anything about it.
“My wife is a Registered Nurse and I am a Registered Occupational Therapist. Both of us had seen how home care can been done well, but also how it can be done badly. Our professional understanding and local knowledge helped us see there was a huge gap in the market for people wanting to pay for a premium service in Harrogate and its rural surroundings, so I decided to take the jump and began researching setting up my own business”, Matthew explained.
“I tried to speak with multiple home care franchises, yet Radfield Home Care was the only company that took an interest in me. Other companies simply weren’t available to speak to or said they will call me back, but never did; they only seemed to be bothered in how big my bank account was! When I spoke to Radfield though, we had a great discussion about the home care sector, as well as my experience and skills. As a result, we immediately had an interest in one another, and throughout the whole process it was clear that providing a quality service was at the top of Radfield’s agenda. They supported me with developing different plans and were always there at the end of the phone; honest, up front and caring.”
During Matthew’s due diligence, he identified recruitment could be a challenge in his territory, with Harrogate suffering from an early, pre-Brexit exodus of his potential workforce. However, even despite this, Matthew has had little trouble with his recruitment and is overrun with so many enquiries, he proclaims: “Recruitment has been nowhere near as hard as we anticipated. We thought it would be the hardest thing for us, but it has actually been quite easy. We’ve had to slow down the recruitment activity as they have been coming through far too fast. To date, we have not had to spend a penny on recruitment or client attraction - it has all come from my connections in the industry, word of mouth and organic Facebook promotion. Almost the entire team we have in the office and out in the field I have worked with before, is a previous connection or has been recommended from an ex-colleague of mine.”
Although his connections have played a huge role in his early success, Matthew is happy to use his years of hands-on experience, lead by example and support his care team when they need assistance too: “I started out as a carer when I was 18 or 19 and the staff know and appreciate that. When I visit a client alongside one of the care team, they are often amazed to see me pull on gloves and get involved - but as a result they know I will do what they do, and would never expect them to do something I wouldn’t. I will be on the floor working with them and I know what they are going through. I often get told by staff that they have never seen a company director do personal care before. Coming from within the industry, this is natural to me though and it is these little things that really make a difference. By supporting and working alongside the care team, they feel valued and that helps with word-of-mouth, referrals and retention.”
Matthew’s reputation, connections and knowledge has also secured him many of his clients to date, as they are hearing great things about Matthew and his team from other local healthcare professionals: “Clients like that we meet with them face-to-face when they first get in touch, they like my background in Occupational Therapy and District Nursing, they like that they have been recommended by MacMillan, district nurses, the palliative team, discharge services or the Alzheimer’s Society. My experience also means I can advise clients how to navigate through complex healthcare systems. They find this such a great help, but it also reassures them about the service we provide. As a result of this, we have had clients wait weeks for our services instead of going to other providers in the area. We are finding client attraction through word of mouth is one of our main avenues as clients trust the people and organisations that are recommending us. I still can’t believe the amount of work that is coming though. I have had five calls just today from new clients!”
Although Matthew has been able to use his healthcare background to great effect, he is already making sure he is utilising the franchise support team to help lay the foundation to sustain this growth, particularly in areas of the business he is not so experienced in: “The support provided by Radfield is fantastic. Our Franchise Support Manager, Vikki is invaluable. There are not enough superlatives to describe her, she is always at the end of the phone and coming to visit us in our office to support, guide and cheer us on. The whole team is the same though, they all have so much experience and help you overcome any hiccups you may face. Before joining, we never doubted the support they said they would offer, but it has without a doubt surpassed our expectations! For some things I have not needed much guidance because of my background, but I’ve needed the support team much more when it comes to running and developing a business. Despite being a healthcare franchise, Radfield is excellent at providing supporting in all areas - governance and compliance, as well as business and marketing etcetera.”
Having always worked within the NHS, Matthew had never experienced being his own boss and it was also one of his biggest concerns when considering setting up his own home care business. However, he now thinks it is one of the most rewarding things he has ever done: “The worry for me was I would be on my own, but the support I have received from the National Office is fantastic, and it comes from honest, upfront and easy going people that are easy to talk to and there to help you out. No egos or hierarchy, it is about helping you succeed.
“Another challenge is balancing the demand with making sure we provide a good quality service. Obviously, you don’t want to turn down work but you don’t want to take it on and do it badly. Having courage to say no when you can’t do it is a challenge I had to come to terms with as I didn’t expect it to happen. There are a lot of proud moments to choose from too. Receiving our CQC registration, then taking on our first client and our first member of staff was a really exciting week as we got to see all of our hard work come to fruition. Getting nominated for an award and receiving fantastic feedback from happy clients and staff members makes me proud every single day.”
With early targets well and truly being annihilated and breakeven on the horizon months ahead of schedule, Matthew has his sights on expansion throughout Yorkshire over the next few years to develop a stronghold in the region: “Five years down the line it would be fantastic to have three territories with a management team in each and an area manager overseeing it. This would free me up to look at working with local trusts and social services to see how we can support them better and improve the home care provision throughout the region. It would also be great to work with Radfield to expand national services. That is all in the future though, and right now I can just say that other than getting married and having kids, Radfield is the best thing I have ever done!”
Delivering exceptional care in difficult times
James Beech established Radfield Home Care Stamford, Peterborough & Rutland with his wife, Stefania, in 2019. Since then he has gone from strength to strength, proving the resilience of the home care industry.
“The cultural ethos for me was one of the main reasons to choose Radfield.”
What inspired you to start your own business?
“I looked into other roles within the same sector that I’d previously worked in but I decided that I was getting towards the tail end of my career, so it was the right time to look at building something for myself.”
“I also think my background in management helped me realise that I might be able to run my own business.”
How resilient is a franchise business?
“It gives you that additional depth of backup. I suppose in a sense for me with a franchise, although you’ve got your independence you’ve also got that fall back on a depth of expertise that you wouldn’t otherwise have.”
What was it about Radfield Home Care that appealed?
“It was about the people and their personalities. You know you engage with people when you’re part of a franchise, it’s not just about the numbers and statistics, it’s about the people that you work with, the people you engage with and I think all of the people in Radfield who I spoke to were genuinely nice people who live the values and demonstrated the culture I was buying in to.”
“From the demand side, there is no question. There are more people living longer who will benefit from our help.”
Do you find working in Home Care rewarding?
“I would say that providing care is very rewarding for me, it’s about the difference that you make to people’s lives and it is a genuine difference, we see that day in and day out. It’s the fact that we support a lot of vulnerable people and I think we do genuinely add value to their lives and make a difference to those.”