Membership History

Provisional Member
Joined 2018

Membership History

Provisional Member
Joined 2018

Company Overview

At Sandstone Yoga & Pilates, we pride ourselves on authentic yoga practice and have a range of classes from beginners to super advanced. We provide high quality yoga, Pilates and Meditation classes online, as well as workshops, courses, teacher training and retreats. The yoga & Pilates market in the UK is booming. These disciplines are more popular than ever. The current situation is revolutionising the way we do business here at Sandstone and we have been well placed to capitalise on the online movement. Our strong brand continues to increase its reach. With yoga, Pilates, meditation and mindfulness dropping into the mainstream there’s never been a greater time to make this industry your choice to open a flexible lifestyle business.

Franchise Overview

The Sandstone Yoga & Pilates franchise offers highly motivated individuals the chance to become the number one yoga & well-being brand in their area.  This is an award winning, nationally established, globally accredited brand & offers an incredible lifestyle business.  The minimum investment is £9950.  We are currently experiencing incredible demand for our Petra Package.

We have 2 options to become part of our team:

The Sandstone Petra Package : run your own yoga business through access to our online SuperStudio by working from home and from other community venues.

Investment level £9950

The Sandstone Marrakesh Package : run your own high performing yoga studio with access to our online SuperStudio and operating a business from a commercial building.

Investment level £19950 plus studio fitout

The opportunity to build your own yoga business as part of the Sandstone Yoga & Pilates brand, in your chosen territory includes:

  • Full 200 hour training to become a globally recognised accredited yoga teacher 
  • Unlimited access to our Online SuperStudio Schedule 
  • Access to join an established yoga brand 
  • Lifestyle flexibility • Building your own yoga community 
  • Running your own workshops, UK and overseas retreats
  • Developing lucrative corporate clients 
  • Access to our accredited Teacher Training Academy 
  • A huge wealth of talent, experience and support


In return for your investment, you get your own exclusive territory and the opportunity to build your own lucrative yoga business with excellent returns.

The franchise agreement includes:

  • Exclusive territory with thousands of client opportunities 
  • Yoga training & training to run your business 
  • Your own Sandstone Mentor to guide you


Other Key Factors:

  • Sandstone has won many yoga awards and accolades
  • The support and camaraderie of many like-minded people in the UK.
  • Build an asset you can sell.
  • Scalable business opportunity
  • A respected visionary founder, Michelle Nicklin 


Sandstone Yoga is a superbrand in the yoga world having trained hundreds of teachers, multiple studios & worked in yoga retreat venues around the world


You will undertake the globally recognised 200 hour Yoga Alliance Professionals qualification in our Teacher Training Academy which can be completed online or in person.

Our 2 week training course to run our successful model can be completed online but you can undertake this at our HQ near Birmingham & work with our HQ team to learn how to run our successful home-based model. 

You can visit franchisees in their studios to see the model in operation or in their own territories if they run home-based businesses.  You can learn both online or in person in a workshop environment & also in a studio setting.  You will be mentored throughout.

On-going business training, monthly mentoring & further yoga professional development courses are also part of our package.  We want you to succeed.

Daily Life of a franchisee

  • Prepare for classes
  • Manage bookings & other admin tasks
  • Marketing your business by following HQ format (HQ does a lot too)
  • Talk to clients, upsell activities
  • Monitor sales
  • Managing & motivating a team of teachers (in time)
  • Teach yoga &/or Pilates classes
  • Plan retreats
  • Support the brand at national events, eg the Om Yoga Show
  • Work with other franchisees in the network

Katie Wall. Marrakesh Package owner

A graduate from our Sandstone Teaching Academy Katie has been practising yoga for over 15 years and it has been with her through many important stages of her life, including the birth of her son in 2015. She graduated from the very first Sandstone Teacher Training Course in 2017 and has been teaching children and adults out in the community. Currently Katie is operating her business from home utilising our SuperStudio Schedule online in order to offer her classes to her existing client base as well as reaching a much wider international audience. She loves to welcome people of all ages and abilities to her classes.

Having worked in the corporate world, with a demanding role in marketing for large retail companies, Katie opted for a change of pace in her career after the birth of her son.

Having taught yoga out in the community after graduating and making a success of that, she decided that being part of the Sandstone Yoga brand would be the natural next

step in forwarding her yoga career. Owning the Aldridge studio gave her the lifestyle she yearned for. A business owner with the flexibility of looking after her son and balancing her family life with her husband whilst earning a great income. The support of the Sandstone Yoga & Pilates team also offered her the chance to learn about the business and gain crucial advice all under one roof. Whilst the Aldridge studio remains closed due to the current pandemic, Katie is successfully operating her business from home with the use of the online SuperStudio Schedule. This has enabled her to communicate with her yoga community, and ensure that her client base gets all the latest offerings from Sandstone Yoga & Pilates in the comfort of their own homes.

Why Sandstone?

Katie came to the decision of buying the Sandstone Yoga & Pilates franchise as she was looking for a career that gave her the same sense of achievement as her previous job, but with the flexibility around her home life.

“ I knew I wanted to make more of a career out of yoga so it was the obvious next step, and I’m really glad I did! I went to one of the free franchise events and I knew from there I would get a lot of support to grow my business with the help and experience of Michelle and the team. The marketing system and back-up support with the training package was comprehensive and everything works around me and my family. ”

Louise Tonge. Marrakesh Package owner

Louise Tonge is the owner of the Sandstone Yoga & Pilates studio in Sutton Coldfield.She is the first franchisee in the network and opened in February 2018. She has 1800 square feet dedicated to yoga, Pilates & hot yoga. She currently teaches 2 classes per week on her busy studio schedule, runs courses, workshop & sell-out yoga retreats. Currently operating from home with the use of the SuperStudio Schedule, her online classes are extremely

popular, as well as delivering this year’s Teacher Training Course to our current TT students.

Louise Tonge RYT was been granted the first Sandstone franchise, based near to our HQ in Sutton Coldfield, near Birmingham. Originally from the North East, Louise came to the Midlands to study Business & German at Aston University.

"I fell in love with yoga over 20 years ago. In 2015 when I found Sandstone yoga it was like coming home. Every class I attended felt like it had been planned especially for me. Keen to develop a home practice I decided to train to teach yoga with the Sandstone Teacher Training Academy. The training not only helped me to develop and improve my personal yoga practice but I also fell in love with teaching & helping others."

Louise had been a Client Services Director in a marketing company working in a busy environment & managing a team. “I did enjoy my job but I wanted my own business, with both the freedom & responsibility it brings”.

Why Sandstone?

Louise had already started thinking about leaving her career as she had already embarked on yoga teacher training in the Sandstone Academy. Whilst sitting on a beach thinking how she could make yoga her career, an email offering the Sandstone opportunity arrived in her inbox.

“I was amazed! I just know this is the right decision for me. I love the brand & the authenticity of the company. I have felt so supported since becoming a franchisee & helping new franchisees in their journey too. My yoga studio is a wonderful safe space for the community I have created & it grows day by day.”

Ruth Anee Adams. Marrakesh Package owner.

Ruth opened in 2019 in the picturesque village of Broadway in the Cotswolds. Offering the full Sandstone Yoga & Pilates experience, Ruth has created a wonderful yoga community is this popular tourist destination.

Having worked most of her career in marketing for large brands, Ruth turned to becoming a trained therapist. Her interest and passion for mindfulness and meditation was a natural stepping-stone into the world of yoga and Pilates. Looking for a lifestyle business that gave her the flexibility of practicing as a therapist and offering yoga, Pilates and meditation classes, Sandstone was the perfect fit for her.

Why Sandstone?

Having left her previous marketing career and becoming a therapist, Ruth had plans to create something special and she wanted to be part of the Sandstone family in order for that to become a reality.

“I came to Sandstone, as I knew their wonderful approach to authentic, non-competitive yoga and Pilates was exactly what I wanted to incorporate within my new health and wellbeing facility. I've worked in other clinics all over the UK, so 12 months ago I decided I wanted to bring my vision of a pharmacy free clinic and the best yoga & Pilates school to life. That vision is now a real facility in Broadway where we deliver ground-breaking treatments and therapies alongside traditional practices, in a community and family, which is true to the Sandstone ethos! Yoga is one of the fundamental pillars, which gives us time to connect to our bodies and mind, and I am absolutely honoured to be able to be part of the Sandstone family delivering this ancient practice to all.”


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