- Domiciliary Care
- Management Franchise
Seniors Helping Seniors® employs active older people with time on their hands and matches them with less active older people who need help to stay safe and well in their own homes. Our elderly care services are tailored to each client (transportation, meal preparation, light housework, days out, stimulating activities and much more) Seniors Helping Seniors® is a trusted care brand with 20 years and over 300 franchisees worldwide. Winning awards for Customer Service, the unique style of care appeals to people needing support and to the people supporting them.
Seniors Helping Seniors® provides practical help, companionship and inspiration. The service is perfectly tailored for an ageing society. Carers with personal experience of ageing and caring appreciate the rewarding, well paid, flexible local work. There is no shortage of brilliant carers like Seniors Helping Seniors® carers, and as a Seniors Helping Seniors® franchisee, you will be working with loving, caring giving and compassionate people to facilitate award winning care in your own location. Employees are experts by experience or care professionals who have retired or moved from social, charity or other care jobs.
Seniors Helping Seniors® services are not CQC regulated. We are out of scope for the CQC because we do not offer medical services or personal care. We operate 20-year-old outstanding standards, synonymous with the Seniors Helping Seniors® brand and adapted to your own community.
Seniors Helping Seniors® is a Top Ten and a Top Twenty most recommended elderly care agency in UK and it has featured on the BBC for innovating the care sector. The NHS describes Seniors Helping Seniors® as “perfect primary care” because it keeps people well, short and long term.
The joint drivers are offering relevant, well paid and satisfying work that people want to do as they age and providing easy to accept, fully managed at home care services that families and older people love. Seniors Helping Seniors® is an influencer, changing views and offering new opportunities and choice for people as they age in UK.
We appreciate that due to COVID-19 you may be thinking that now is not a good time to consider a franchise with Driving Miss Daisy. However, it may be useful to know that there is a selection and start up process and this needs to be factored into your planning.
This will result in an start date which is unlikely to be before August 2020, and this will hopefully see us past the current state of play with regards to the COVID-19 measures being put in place. Our current network is extremely busy supporting clients through this very difficult time and we have been informed by Private Hire Licensing authorities that no new private hire licenses will be issued until further notice.
Looking forward to the next few months, please understand that Driving Miss Daisy, due to its position in the market, will play a crucial role in providing support services to the most vulnerable in society.
Services that we offer within the latest Government guidelines:
We look forward to hearing from you and share more information on this unique business opportunity “
Seniors Helping Seniors® is an international organisation with a successful franchising history spanning 20 years. The UK operation is award winning and small, so you’d be joining a passionate team. We are ambitious for success in your own area but we are not hungry for our own profit, so you’ll enjoy our support and our terms. We are currently looking for franchisees in East and South East England (excl. London). Our aim is to build a nationwide network over the next 10 years.
We welcome enquiries from people who want to use their skills to make an important contribution.
Improving the lives of others is the core of everything we do. This is not business as usual, this is business how it should be, and we’d love to hear from you
You can expect to be up and running within 3 months. Most of the training is upfront. Training encapsulates 20 years of success in 5 days:- Two days initial training, followed by a period of local work which you do at your own pace, and a further 3 days of in-person franchisee training. Training is run by the franchisor who has personally managed a Seniors Helping Seniors® operation and has a record of rolling out repeatable business operations. You will receive a manual, marketing materials, 24/7 support plus monthly follow ups to guide you with shared experiences. National partnerships benefit every franchisee’s local operation.
Training is in a relaxed professional environment and every step of the operation is taught, so no specific business skill or care skills are required but people skills are a must.
We carefully select potential franchisees to ensure the right mind-set and heart.
This is a home-based business and it is a people business. You will need to meet potential clients and carers as well as all the charities, companies, surgeries and locals who will refer business to you and sign post services. Care of the elderly is a partnership with family, medical and local services, so communication is 80% of your day. The proprietary admin system maintains care plans, employee details, handles invoicing and salaries.
Franchisees have chosen to replace themselves as their businesses grow, so franchisees develop their own roles over time.
The service helps solve the care crisis as well as offering much needed rewarding work to older workers, so this is a legacy you will be proud of.
What did you do before you bought a franchise business?
Christian: “I worked for charities, Premier League and sport rights, film and broadcast, technology and software. I moved from Norway to England in 1990 when I met Sally”
Sally was born in Kent and took her degree in comparative healthcare systems. Her career in publishing started on Senior Nurse magazine and ended in media analysis for companies. Sally and Christian have built new businesses and taught business concepts around the world, living in London, Oslo, and Canterbury. Christian and Sally have four children and recently became proud grandparents.
Purpose Christian explains “I have always loved my work. I’ve had fancy titles and good salaries but I have always craved what I’d call a real purpose. I’ve always wanted to do something that truly mattered to people. Seniors Helping Seniors came at the right time for me” Sally found out about the great work Seniors Helping Seniors does in America.
Sally Comments: “I saw an advertisement in an in-flight magazine. It was a very humble advertisement. I realised Seniors Helping Seniors tackles two of the biggest social problems of an ageing society. Elderly care and employment opportunities for people as they age. I couldn’t get the simple logic of it out of my mind.”
What sold you on franchising? Why didn't you start your own business or stay employed ?
Christian Comments “Sally and I have always disrupted industries. Disrupting is more than improving products or services. Disrupting means having a completely different approach. Being made redundant in our early 50’s was a blessing. We took the time to evaluate properly.
About staying employed, I think we’d done making money for other people! And the constant uncertainty of it was unpleasant. We knew what it takes to start new businesses. Starting something un-tested is high risk. Franchising allows you to leapfrog all the testing.”
Why the Seniors Helping Seniors franchise?
Sally Comments: “Once I found Seniors Helping Seniors in-home care service, it kept coming back to us. Nothing else was as important and disruptive. Seniors Helping Seniors is independently owned. No Venture Capital.
Seniors Helping Seniors was the win win. Offering people flexible local work that they are uniquely qualified to do as they age, is the reason people can receive the elderly care and support they need. Everybody benefits in different ways.
It is not traditional ‘care’ because we do not provide personal care or medical services.. It is the work people want to do and the care people agree to most easily. Our focus is encouragement and support as opposed to ‘doing things for people’ Only Seniors Helping Seniors has this approach.
Christian went to meet the founders in America and he was astounded by the passion and innovation. The chemistry was there from the outset”
Christian comments: “I visited the founders and met some of the 250 partners in America in 2013”
Christian Comments, “The UK desperately needs services like these. We bought a master franchise license in early 2013 and set about repeating the success in the UK.
The straight forward, honourable and joyful approach to ageing is so refreshing. Everybody feels it, and the social impact is powerful.”
Opening our first office
Christian says “The first Seniors Helping Seniors in the UK started in East Kent and everything about it has been amazing. The services make people happy, the social impact is outstanding and the ROI is 20% +
The offices that followed East Kent, grow faster and forecast bigger. Our master franchise license means we re-invest in the franchising side of the operation. We are well on track and opening our fifth office. Building on the success of our first office is everything I could have hoped for.”
How did you start your Care franchise? Did you need care experience? Did you take outside investment?
After training in America, taking UK courses and consulting stakeholders in the sector locally and nationally, Christian launched Seniors Helping Seniors for Canterbury and Thanet in late 2013.
He found his core group of carers and the first clients easily. Christian explains “It's a business you can run from home so the set-up, initial investment and running costs are low. The master franchise was a big investment. We took advantage of loans and grants available to businesses with a high social impact, and award wins that were available to us because of the innovation in the services.
It’s a management franchise, so technically I didn't need to do care courses but I wanted to educate myself so I could be hands on when needed and support ‘the best of the best. I’ve met exceptionally skilled people doing great work.” Simple ideas work best Christian adds: “Like all the best ideas, this is a simple idea. We mobilise people with some time on their hands, to help people who need support.
20 years of success
We knew we were providing outstanding elderly care from day one. We had 20 years’ success in the US as our guide. Christian says, “Seniors Helping Seniors UK was firmly established after three years. Since then it’s been about repetition. Every person is different and every family and community teaches us something new but the processes are rock solid” Sally says “Seniors Helping Seniors has been a life changing experience for us. It’s the most important work we have ever done. I can feel that we are driving new standards in elderly care and local employment for people. The people we have met campaigning for better care are outstanding and I love to be part of very positive changes.”
Awards, Accolades, Anniversaries
Sally adds: “We are coming up to our sixth anniversary with several key awards under our belts.
Our local Care Commissioning Group (CCG) refers to us as “perfect primary care” and referrals come from customers, carers, care co-ordinators and charities. We are signposted throughout the community and we do some ground-breaking work with our clients that not only makes a tremendous difference to their lives, it also gets us press.
Canterbury-based care-at-home service Seniors Helping Seniors® expanded into the London Borough of Harrow and Northwood in London on its third birthday.
The owner of the new Harrow office, George Demetriou, is a keen Rotarian in his early 70s who has over three decades of experience building self-owned businesses. George was drawn to Seniors Helping Seniors through a desire to finish his career “doing something really worthwhile, making a genuine and positive difference to people’s lives.” He says: “The concept is simple and, to me, compelling. Matching fit and able seniors with time on their hands and experienced carers who want to work flexibly, with seniors needing help to enable them to remain in their own homes for as long as possible was, I thought, a brilliant idea and a thoroughly rewarding venture to be involved with.”
George’s experiences since launch have given him great cause for optimism about the business’s prospects: “I haven’t met anyone who hasn’t thought that the concept of Seniors Helping Seniors is a great idea and something that is much needed in today’s society. I have been delighted at the interest shown by everyone who has heard about it and the support, both moral and practical, I have received from many. I am therefore absolutely confident that the Seniors Helping Seniors franchise has the potential to thrive throughout the UK.”
George affirms that the passion of Seniors Helping Seniors UK owners Christian and Sally Wilse for the business’s offering was a determining factor in his decision to launch the new franchise. “I wasn’t actively looking for another business opportunity, but an advert looking for ‘good-hearted entrepreneurs’ caught my eye, and I subsequently met with Christian and Sally. I was struck by their total belief in, and commitment to, the Seniors Helping Seniors ideal and by the sense of satisfaction and fulfillment they had already achieved through the business. My decision to become a franchisee was directly as a result of my meetings with them.”
George praises the support he has received from the Wilses, which includes two 3-day training sessions at which he had the opportunity to meet with carers and understand the practicalities of running the business; the provision of print and online support materials; templates for the Harrow franchise’s own website and marketing materials; and guidance on social media.
Seniors Helping Seniors has earned positive media and stakeholder attention since its UK launch in 2013. It is a transferrable operation that has been singled out for recognition by leading figures such as Sir Muir Gray, the former NHS Chief of Knowledge; it earned an award for focus on individual requirements and flexibility in the sector; and, most recently, was the focus of a BBC special news report on alternative care provision in light of concerns from the CQC about increasing care home closures.
Local content and the business’s personal approach is very important. “In this area in particular, Christian and Sally have been very open to collaboration, and we’re really enjoying the two-way nature of the relationship,” George continues. “It’s great that the they are receptive to, and encouraging of, our ideas.”
Working with the Wilses has, George says, been a really enjoyable experience: “Christian and I have a similar outlook on life and share a sense of humour. We are both totally committed to the cause, but it has also been really fun working with him and Sally.”
Christian adds: “In George we have found a kindred spirit, and we look forward to ensuring success in the Harrow community and beyond as more franchisees join us.”
Experienced franchisee Andy Boothman knew he’d found the right outlet for his logistical mind when his wife Eva showed him the Seniors Helping Seniors® franchise opportunity in October 2017
Andy launched his own logistics company in 1992 when Eva worked in the Spanish embassy in London. They’ve run businesses together along with their 'accidental landlord’ duties and taking care of their four daughters. They bought and ran a cleaning franchise in Woking for five years in the nineties, exiting at a tidy profit after it was established.
Andy and Eva are passionate about living life to the full. They have lived in Surrey, Strasbourg and Spain. Andy was born and raised in Woking and having returned to Surrey they are focussing on creating a powerful choice for people who want to live well and independently in their own homes.
Andy says, “We wanted a new project to develop together and we decided Seniors Helping Seniors® had the right mix of social enterprise for us. It deals with two critical community issues, elderly care and employment and it uses our expertise and our passions. We are excited to be helping our community.” The couple seized the opportunity to open Seniors Helping Seniors® in Guildford, Woking and Godalming and they asked to fast track their training to be ready to fulfil the post-Christmas enquiries.
Andy and Eva know exactly how it feels to notice declines in parents who live far away and the idea of matching people with time on their hands, with people who need a little support, seemed like a very sensible thing to do.
Andy says “Because I have lived a long way from both my parents, I know how important it is to have reliable support. Seniors Helping Seniors® offers something a little different from the other care operators. I’d want it for my Mum and Dad because neither of them would accept typical carers.”
The first Woking customers and carers are already referring friends to the service and the doors to Seniors Helping Seniors® Guildford Woking and Godalming opened mid-February 2018.
Christian said “From our experience of rolling out repeatable business concepts in the corporate world, we know that a good team is make or break. In my experience, franchising is just the same. My wife and business partner Sally and I know when we meet the right people but the most exciting part of the franchise recruitment journey for us, is when the penny drops.
Doing the right thing, as opposed to being driven by maximum profit, tends to turn things upside down for people. We know that in George and his family in Harrow and now Andy and Eva in Surrey, we have kindred spirits who will stop at nothing to help people live their lives to the full.”
Keith & Barbara Reddy own and manage Seniors Helping Seniors in Sevenoaks, Tonbridge, West Malling.
Both Keith and Barbara went to school in Tunbridge Wells, they married in 1975 and raised their two daughters in Sevenoaks. Both daughters stayed in the area and Barbara and Keith are now very proud grandparents to five beautiful granddaughters.
Having lived locally all their lives and volunteered on pivotal community projects, both know what “community” means and they have solid knowledge of the whole West Kent area.
“Over recent years we have had parents and other close relatives reaching the stage in life that means they need support to remain in their own homes.”
Keith says, “dealing with their various needs and the state organisations struggling to provide appropriate support with inadequate funding, has been a wake-up call and an education.
Unknowingly it has shown us how desperately Seniors Helping Seniors® is needed in the UK”
Keith has over thirty year’s experience in the Construction, Rail, Plant and Civil Engineering industry and he is a Fellow of the Institute of Direct & Digital Marketing.
Barbara’s experience is Banking and Insurance. Barbara regulated complaints and Risk Analysis taking early retirement from Barclays in 2017.
What inspired you to start a Seniors Helping Seniors?
I’d say we have always wanted to work for ourselves. We have researched many options over the years. The key driver to own a Seniors Helping Seniors franchise was the opportunity to offer a much needed “everyone wins” service to our community.
By everyone winning I mean, helping people secure meaningful roles in society in the later phases of their lives was the bonus to us. It is widely accepted that it becomes more difficult for the over 50s, to find meaningful work, particularly if they don’t want to work full time, and we are excited to be helping to change that for people.
Seniors Helping Seniors USA impressed us. We loved what Sally and Christian have done in the UK and the progress the other UK franchisees have made in a short time. The ethos of the company is collaboration and we had free access to all franchisees before we made our decision. We spoke to the franchisees in Guildford and Harrow in addition to all the meetings in Canterbury.
We felt that territory wise, our area is strong compared to the pilot in East Kent. The reviews from carers working for Seniors Helping Seniors® and customers using the services both in the UK and in the USA are outstanding in every one of the 300+ offices and the year on year growth ticked our boxes, we feel we are on the cusp of something amazing
For us there was no wonder the number of franchise branches is growing each month and we are excited to have been chosen to continue the work in our part of Kent.
We wanted a management opportunity which is people based. The services Seniors Helping Seniors® provide are non-medical, non-personal care. They are the essentials such as well being, companionship, transportation, shopping, light housework and it was important to us that the work itself appealed. This is a management opportunity but we want to be hands on – it’s just our way.
We loved the flexibility of the day to day.
The company doesn’t dictate what we do, our clients choose and then we organise everything.
We could see clearly that this is the type of care people want to receive and the work carers want to do.
Barbara said, “The Seniors Helping Seniors® carers enjoy their role and feel truly appreciated. We liked the idea of carers working when they want to, with our support and back up. All the systems and approaches make everything super easy, natural and fuss free yet everything is super secure. Keith and I would trust our own mothers to this service”
“The low initial investment and low overheads of working from home suited us. And the fact that these services are ‘out of scope for the regulators’ appealed to us because we can join in the great work Seniors Helping Seniors is doing, without all the red tape of and risk analysis”. said Barbara. “I am naturally very cautious and I know there is a better way. 60% of the care people need is not personal care or medical care so there is a huge need for care that is not regulated.”
“Keith and Barbara have experienced the power of people’s desire to remain in their own home despite flagging energy levels and ill health. Caring for parents, elderly relatives and their friends and colleagues in that community have provided very valuable insight and they have deep knowledge” Christian said.
“Keith and Barbara know that nationally and locally, there is a severe lack of support and many people end up in a care home or in and out of hospital unnecessarily. They have first- hand experience of how planning elderly care and early intervention can change everything for the better. Sally and I are delighted to have them on board.”
Keith says “The Seniors Helping Seniors elderly home care franchise came to us as a real breath of fresh air, the business will provide us the futures we have been looking for a long time and it as a great opportunity to help our fellow senior citizens. The sprightly and not so sprightly!”
We sought the advice of family, friends and professionals and every single person told us “Yes! do Seniors Helping Seniors®”
“Our training was five star. It helps that training is delivered by the people who launched and still manage the pilot office.
The support thereafter has been just right. We feel we are running our own business but we are not alone. We followed the launch programme very carefully and I’m delighted to say, our phone rang with customer and carer enquiries, just when we were promised it would”
Keith and Barbara say “The rest is down to us. We know we can work as hard at this as we like and we are looking forward to our future working with the amazing people in West Kent. We are very proud to show our family and friends what we are doing”
Paul and Zoe Martin own and manage Seniors Helping Seniors Ashford & Swale, providing outstanding service and employment to towns and villages in the area.
Paul & Zoe met at school in Rochester where Paul was a cathedral chorister and they married in the cathedral 28 years ago.
The Kent couple have a lifetime of experience helping and caring for people. Both have service backgrounds. Zoe’s career started in healthcare in the NHS and private sectors and Paul had a successful career in estate agency. They launched and ran their own award-winning estate agency practice in Charing village for 13 years which they sold in 2019.
Paul explains: “We’ve always felt drawn to help people and we were pleased to find Seniors Helping Seniors because it's a service people need and it resonates well with both of us.
Helping the older generation move home, often making the difficult decision to downsize, became the part of estate agency work Paul and Zoe treasured most. Helping people during one of the most stressful times in people’s life, became a mission.
Much closer to home the couple have twenty-five year’s direct personal experience managing and co-ordinating care for close family. First-hand experience of the responsibilities associated with Powers of Attorney and a passion to help people remain comfortable at home for as long as possible inspires the great leadership the couple offer.
What inspired you to start a Seniors Helping Seniors center?
Paul says “We’ve always felt drawn to this. Zoe enjoyed working in health and, during our estate agency years, most of our clients were of the older generation. Some were very fit and active with a large social network and others, either not as fit as they used to be, or alone and needing help.
The idea of offering work to people with time on their hands and the skills to help others who need support just made sense to us and we want to make a difference in the Ashford and Swale areas. We both love running a local business. Operations in Canterbury and Thanet are going so well, we are extending what already exists into an area we know well and cherish.”
Christian Wilse owner of Seniors Helping Seniors UK says “Clients from their estate agency days call Zoe and Paul friends and mentors due to the way they were guided through life’s biggest decisions. They epitomise going above and beyond to help others. They have great empathy and patience and they know the area well. Paul and Zoe are ideal partners for us”
How do you believe Seniors Helping Seniors is different from the other area services?
Zoe says “Seniors Helping Seniors home care is different in so many ways!
All of these reasons are why Seniors Helping Seniors carers enjoy their role. Carers work when they want to. Everything is made super easy and fuss free.
The Seniors Helping Seniors elderly home care franchise came to us as a real breath of fresh air, we love working for ourselves and we know we have a trusted brand and great team to support us.
We’ve found qualities here that feel natural and right, sustainable and responsible”
What services will you be providing?
Seniors Helping Seniors non-medical, in-home elderly home care has been matching seniors who need help with seniors who want to help, for more than 21 years with outstanding success. Peer-to-peer assistance allows seniors in need to receive elderly home care from someone who they can trust and relate to and it takes many forms.
Our senior carers offer many non-medical in-home services including but not limited to:
Their plan is to be 100% hands-on in all elements of the business, Paul says, "Looking to the future, the business model provides the flexibility to employ a manager to run the business if we were to travel or retire from the day to day running of the business."