Membership History

Associate Member
Joined 2021

Membership History

Associate Member
Joined 2021

Company Overview

Sew Confident is a sewing tuition franchise. We believe carving out time for creativity is the key to living the happiest and most fulfilling life and so we help busy women go from stressed and uninspired to confident and creative. Our sewing classes are designed to focus on the social and de-stressing elements of the hobby as well as delivering top quality, modern and trend focussed sewing classes. There is not a quilted tea cosy in sight at Sew Confident!!

We have a wide range of classes from absolute beginners sewing to underwear, denim jackets and modern Scandi inspired quilts. We also branch out into other complementary crafts such as giant arm knitted blankets and lampshade making. The common thread throughout all our classes is our customer focussed approach. We know our customers inside out, we know they probably feel anxious when they first come to us so we put them at ease by acknowledging and removing those barriers as soon as they arrive. We know they are worried about being the worst in the class so we have techniques to help those who need more attention without anyone else in the class knowing. We provide so much more than just sewing classes for our community which is part of our success as a sewing tuition franchise.

Sewing has become a mainstream hobby! We’re up there with golf and going for a pizza(Can that be considered a hobby? We think so!). We MADE it! In 2020 as a result of the pandemic and everyone realising there is only so much Netflix you can watch, everyone bought a sewing machines. I mean everyone. There was, and still is at time of writing, a world wide shortage of sewing machines! Some models are sold out 6 months in advance. Since starting the business in 2012 this has never happened. This means, however,  there will be more people than EVER with a sewing machine in their home that they either cannot work or are not getting the most out of it. Therefore the opportunity for you as a Sew Confident franchisee is huge! There has never been a better time to get into this industry!

Franchise Overview

Sew Confident is the only sewing tuition franchise in the UK. The business was started in 2012 but founder Jenny McCreary who graduated with a creative degree in the middle of a recession and could not find a creative job in Glasgow so had to make one! In 2018 Jenny franchised the business as she realised that not only was franchising a fast way to grow the brand but crucially it was an opportunity for her to give people the chance at a creative career she wanted back in 2012 but without making all the mistakes she made in the early days. Jenny is a strong advocate for women in business and thrives on building self confidence and belief in aspiring business owners.

Sew Confident currently has 4 studios, Glasgow, Dundee, Chorley and Birmingham. Our franchises are premises based so each studio has a full time bricks and mortar location. Your franchise encompasses sewing lessons and a complementary retail offering of fabric, haberdashery and sewing machines. In the early days you will teach some of the classes with expert tutors teaching the rest so you do not need to be an expert in every craft! You only need intermediate sewing skills, enough to teach the basics and sell the rest! We are looking for bubbly, super social creative people to join our growing network!


Full training is provided both at our HQ in Glasgow and on location. You will be trained in every aspect of running your franchise including but not limited to, our teaching methods, customer service, customer retention, specific sewing class training, product training, selling, our IT systems, brand guidelines, goal setting and financial tracking, social media management, time management and more. We are constantly updating our training system to ensure all franchises are operating at the highest level possible. As we still own and operate the Glasgow studio we are able to test new systems and processes before we roll them out to the network.

Daily Life of a franchisee

Your Sew Confident franchise is flexible so if you want to take the kids to school then head to your studio you absolutely can. Your day will generally consist of chatting to customers, scheduling new class dates, setting up for an evening class, buying in new fabrics/products, checking your sales against your targets and chatting to other franchisees and HQ when you need some support to name but a few things. It’s a varied role! Sometimes you’ll be doing some sewing of samples for the studio, sometimes you’re creating exciting forecasts for the future and other times you’re writing creative emails to keep your customers in the Sew Confident Loop. Between your concise operations manual, the network of brilliant franchisees and the head office team we’ve got you every step of the way.

Dawn Elliott

What did you do before you opened your Sew Confident Franchise?

I had a good job with good money, working as an office manager for an engineering company, working Monday to Friday and living for my weekends.  My daughter was looking at GCSE options and was asking lots of questions about work and various careers.  Helping her make decisions made me look long and hard at what I was doing, I kept saying do what you enjoy and what makes you happy.  I was neither of these so I thought I am in my 40’s if I don’t change career now I will never do it.

What attracted you to Sew Confident?

I wanted a job with more flexibility and always fancied being my own boss but was frightened about going it alone.  Since being young I have never known what I wanted to do as a career.  I have always been really creative, about 2 years ago I was looking for sewing classes in my area and stumbled across Sew Confident on a Google search!   Then I discovered they were only in Scotland.  Sew Confident sounded so much fun, I loved the logo, the branding and what they were offering their customers.  I was so attracted and wanted to get involved and open the first studio in England.  I filled in the application online and spoke to Jenny over the phone and could not wait to visit and hear more about what was going to be involved and becoming a franchisee.

At the start of your franchise journey how did you find the training and studio launch process?

Although lots of hard work and so much to learn, it was all so much fun. Jenny has so much knowledge and energy and has thought of everything.  She knows her business inside out.  I found the training was very thorough and everything is in the manual to refer back to.   Jenny was hands on from the start, helping with finding the right studio location and organising the studio ready for the launch.

What has been the biggest challenge in your journey so far and how did you overcome it?

Biggest challenge has got to be wearing many hats when you have your own business from marketing, sales, stock buying, social media and more.  We have a great team, even though I am the only employee and director of Sew Confident Chorley I know that Jenny and co. are always there to help and support me.

What is your favourite thing about being a Sew Confident franchisee?

Being my own boss and managing my diary so that I can have more time with my family.  I love meeting amazing customers and nothing beats how rewarding and satisfying it is to have your own studio.  I love teaching people a new hobby/skill.  I love expanding on my own skills, buying a franchise has been one of the best things I have ever done.

What would you say to someone considering a Sew Confident Franchise?

I would say go for it but only if you are fully committed.  Please do your research, make sure it feels right for you.  It is a big commitment buying into a franchise.  Be prepared for the challenging times at the start, it is hard work and full on.

I have no regrets, I made the right decision I have met some amazing people on my journey so far, from the Sew Confident team, to customers, suppliers and other small business owners.   Life is too short I am a great believer in doing what makes you happy!

Lastly what are your plans for the future?

I want to continue running my Sew Confident Chorley franchise and one day would love to open another studio and help to grow the amazing Sew Confident team we have.  I think the creative industry is definitely the place to be and I think there are great things to come for Sew Confident!



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