Membership History

Associate Member
Joined 2011

Membership History

Associate Member
Joined 2011

Company Overview

The Wheel Specialist, supports luxury car enthusiasts turn their passion for quality into a profitable business, even without industry experience.

We first started franchising in 2006, but our model is built on the success of a business founded in 1955! Three generations later and we continue to thrive through recessions, the pandemic, and economic crises. We now have over 25 franchisees across the UK, delivering what our customers want: alloy refurbishment – and in 2021 we celebrated the refurbishment of our one millionth wheel!

Franchise Overview

Even in today’s uncertain times, our business continues to grow, with 92% of our franchisees seeing record sales growth in 2021. By combining their determination with our training, support, and guidance, franchisees deliver job satisfaction to our collective 20,000+ trade and public customers each year, whilst enjoying a share in the total quotable work received by the network of £30m p/a.

Operating from your own plush showroom, rather than as a mobile unit, both private and trade customers will experience high satisfaction from the quality service you and your team deliver.



Franchisees do not need any experience in the industry to succeed with our management franchise. However, you will need to demonstrate strong management skills, a willingness to learn The Wheel Specialist way, and the desire to understand every aspect of their business as it grows.

Based on almost seven decades of operational success, the TWS support team deliver a comprehensive, bespoke training programme to both franchisees and their staff. This includes:

  • operational and technical training
  • sales training to convert leads generated for you from our customer website (including 200 trade leads upon opening)
  • HR
  • health & safety
  • and business management

We also have a Trade Sales expert, who will visit prospective customers in your territory, on your behalf when you first open for business. He will then show you the best way to follow-up with them, giving you the confidence to connect with trade customers.

Our highly experienced head office team are right beside you throughout, from finding the right location for your showrooms, to knowing how to expand your customer database as you grow.

Daily Life of a franchisee

Working in your own showroom in a large, exclusive territory, franchisees start with a small team of technicians, part-time admin, and marketing. Although fully trained in how to carry out the work on customers’ cars, many franchisees’ primary role is managing their team as they deliver the TWS 5* service, and respond to leads generated as they build relationships with customers.

Next Step

If you have drive and ambition, and great quality and excellent service are important to you, then contact us for further information on our rewarding business opportunity.

John & Amanda Tice

Husband-and-wife team John and Amanda Tice have recently brought the St.Albans franchise of The Wheel Specialist.

John, a keen car enthusiast, searched everywhere locally for an alloy wheel refurbishment service for his Porsche. Unsuccessful in finding somewhere close to home that had the quality service he wanted, he broadened his search and travelled all the way to Southampton to have his wheels refurbished by the branch there. He was so impressed with the service he received he decided to buy the business!

A clear niche market in the local area, the Tices are confident this is a service St.Albans will love. A common misconception when you scuff your alloy wheels is that you have to replace them. Wrong: a superior service, renovating your tired worn alloys, makes them look better than new and all for a fraction of the price of replacement wheels.

Fortunately they understand it can be a major inconvenience to be without your car, therefore they provide a same day service, drop your car in in the morning and have it back the same day. Whether in need of a repair, a manufacturer match or a unique, bespoke look, they’re your guys.

Jon King

Willie Forsyth

“Having realised a niche in the market for a dedicated alloy wheel refurbishment service in the Grampian area, my first thoughts were to ‘go it alone’. However, during my market research, I came across The Wheel Specialist, who had an opening for a franchise in the area. I visited The Wheel Specialist HQ and two existing franchises to get a feel for the business and what a franchise set up would offer compared to setting up my own, and there was no debating that the franchise model was the way forward.

“The Wheel Specialist offers full technical and front office training prior to start up, easy access to existing suppliers and credit terms, and full time support in technical and sales and marketing. Our online CRM system covers every aspect of running our business and our website is user friendly and allows our clients access to online quotations, none of which I would have had access to on my own.

“The Wheel Specialist brand is dedicated to ensuring our clients receive the best value for money service, which can be very demanding on a franchisee, however this is geared to ensure a healthy return on my investment. If the brand is followed, The Wheel Specialist allows you the feeling of running your own business, with the assurance of network support and experience to make it a success.”

Eddie & Caroline McVey

Derek Farr and Andy Thompson

Lifelong mates Derek Farr and Andy Thompson explain why joining The Wheel Specialist was the best decision they had ever made.

Derek explains: “I was working as a franchise consultant and was aware of The Wheel Specialist opportunity. I could really see the potential. I researched my local area further which showed an obvious niche in the market. When I mentioned the opportunity to my friend Andy, he was keen to partner up. We opened our doors to business in September and have never looked back.”

Both Derek and Andy are passionate about cars but have very different working backgrounds. “I was looking for a career change from engineering when Derek mentioned the franchise opportunity, it never crossed my mind that just a few months later I would be running my very own business,” says Andy. “The Wheel Specialist provided all the knowledge and support we needed to get up and running. Before we had even opened our doors the business leads where flooding in from the website, I just couldn’t believe the demand.”

Derek comments: “Due to my experience within the franchising sector I understood the power of the brand and this was one of the reasons that I was attracted to franchising. The Wheel Specialist really stood out and it sounded like just what I was looking for, a chance to manage a business in a market I enjoy coupled with the amazing income potential.”

“The benefits of managing your own team and business are endless, I have a great group of people, the flexibility is fantastic and everyday is different. Seeing the end product gives me real pride in my work. The dedicated support team at head office are brilliant, they are there 24/7 to help with any issues we have. We were given comprehensive training to make certain we were ready for our opening. New techniques and products are constantly being researched and developed by Head Office. The whole experience has been breath taking,” Andy said.

Franchisor Neill Murphy adds: “Derek and Andy are model franchisees; both are smart, motivated and hard working, they make a superb team and are eager to grow their business. We are over the moon with the success of their business and look forward to celebrating their achievements.”

Sarah Kerr


Request more info for latest resale options.
A strategic approach to selling to the trade
2 September 2022
Limitless! That's the message from The Wheel Specialist following their 2022 annual conference
20 April 2022
Lightning lead-handling means more profit for wheel refurbisher’s franchisees
30 March 2022

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