Membership History

Full Member
Joined 1997

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Daily Life of a franchisee

Allan Hogg and Alistair Mercer

Allan Hogg and his partner Alistair Mercer are joint franchisees of Toni and Guy with branches in Richmond, Twickenham, Oxford, Reigate and from July 1998 with another outlet which will open in Northampton. Allan, originally from Glasgow, had worked for Toni and Guy, a full member of British Franchise Association, for 8 years, and Alistair for 12 years, before deciding to make the break and open their own branch. Their first branch opened in Richmond in 1990 with 8 staff. Now, 8 years later they have 4 outlets and manage over 200 staff.

Alan, winner of the Southern Hairdresser of the Year ('96) always knew he wanted to own his own salon. Having enjoyed his time at Toni and Guy so much, he didn't want to break ties with them completely. The natural solution was to stay with Toni & Guy, become a franchises and to run his own business.

"We really enjoyed the family atmosphere at Toni & Guy and didn't want to lose that. Now we have the best of both worlds - we are owners of our own business but enjoyed the back-up of Tony & Guy. We particularly benefit from their accounting and marketing and PR support, which is invaluable."


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