Membership History

Associate Member
Joined 2017

Company Overview

Veeno is a gateway to the Italian “Dolce Vita”. Taste meets lifestyle and attention to detail is driven by passion.

Veeno Wine Bars offer quality food and wines, sharing the habit of the “Aperitivo” culture. Service is friendly and personal and this authentic tradition lives in every glass and snack served.

The style is simple and neat: design focuses on materials, space, lights and relaxed lifestyle for the customer. The eye-catching display of wines is presented throughout the unit along with elegant photographic images on the walls to complete the setting of a corner of Italy.

Franchise Overview

Veeno will straddle the entire UK, each franchisee will have a territory of its own and full operational, marketing and training support will be given. The company has aspirations towards international expansion in due course and consideration may be given to existing franchisees within the UK for this venture.

The company has traded successfully since 2013 and aim to continue to grow the brand at a rate fast enough to encourage rapid growth, but never too fast to look after existing franchisees which represent today one of their eight stores.

This innovative franchise is one you won’t find a comparison with anywhere in the UK and can cater to your investment: 

  • A low investment franchise with stunning potential for a swift return on investment;
  • Simple operation with no chefs required;
  • Veeno are bfa accredited, meaning we trade ethically and build sustainable businesses;
  • Multi-site deals are available, as well as single site arrangements;
  • Year-round marketing and social media representation to keep your customers aware of Veeno and its attributes; 
  • A franchise agreement which also upholds the principles that the bfa is built on;
  • Operational support of the highest quality at the set-up phase and ongoing;
  • Experienced assistance with any funding requirements;
  • Significant and thorough training and recruitment support;


Key Information

  • Network Size: 11 – 25 units 8 units today
  • Franchise Type: Opportunity for management
  • Franchise Location: Retail Unit Based
  • Market: B2C


Typical Startup Costs

£80,000 – £150,000

Minimum Personal Investment

30% of total cost

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


Veeno provide a comprehensive training programme for franchisees, combining in and out of store experience. This will be mentored throughout, with increasing exposure to the business and customer service aspects as time progresses. A trip to the family vineyard in Sicily is also on offer to help franchisees gain a better understanding of this side of the operation, learn of the history and see the methodology used.

Daily Life of a franchisee

A franchisee will be responsible for the entire operation, particularly the customer experience, stock ordering and also for networking the local area, encouraging businesses to visit the venue as well as the general public. Training and motivating staff and management on-site is paramount to a successful and sustainable Veeno store.

Finally, the passion about the quality of the food and drinks cannot be stressed strongly enough in its importance to our brand and to the customer experience.


Request more info for latest resale options.

Request More Info

bfa Monthly Franchise Insights

Free franchising webinar

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details, please read our Cookie Policy.