Membership History

Full Member
Joined 2003

Membership History

Full Member
Joined 2003
  • Start Up Cost:
  • Franchise Type:
  • Sector Type:
  • Investment Type:
  • Market:

Company Overview

Wiltshire Farm Foods supply delicious and nutritious frozen ready meals from franchises based in the local community that are easy to prepare and delivered direct to the freezer.

As a franchise brand owned and backed by apetito UK, the leading provider of meals to the health and social care sector, who has seen sales and profit growth every year in the last 20 years, Wiltshire Farm Foods operates in the fastest growing demographic sector in the UK, giving massive growth potential.

With numerous awards under our belt, including the BFA 2019 Winner for Social Enterprise and two Queen’s Awards for Enterprise, we’re proud of the service we provide and the 300 tasty dishes we sell.

Franchise Overview

Established for over 25 years, Wiltshire Farm Foods a UK home delivery food franchisor with a network of over 80 franchise partners, owning non-competing territories.

Our model is based around good old-fashioned service that seeks to make a real difference to the lives of our elderly customers, helping them retain their independence living in their own homes. For many of our customers, our drivers and office staff are sometimes the only people they see or speak to from one day to the next, and the importance of this relationship is key to the success of Wiltshire Farm Foods.

Buying a Wiltshire Farm Foods franchise gives strong proven returns, with all territories coming with an established customer base, allowing new franchise partners to make money from day one.

For an average sized franchise, you would typically need £150k in personal funds plus a business loan to purchase the business and all necessary assets (some of these can be leased rather than purchased outright). Personal funds required across the range of current franchise opportunities ranges from £90k – £200k. Franchise turnover opportunities can range from £600k-£1.5m and typical cash flow after your first year is 10%-15%.

Training

All new Franchise Partners complete a thorough onboarding process including tailored on and off-site training designed to equip you with the key skills and practices to get your franchise off to a flying start. During this we will support you in developing the skills and knowledge you need to become a successful Franchise Partner. Training includes the legal and financial elements of your franchise purchase, as well as guidance around the correct coldstore, vehicles and any premises requirements.

Daily Life of a franchisee

A typical franchise will deliver to several hundred customers a week in their territory. You will receive orders via the phone, the web, or through the driver taking repeat orders. These are then picked for the next available delivery day. We try our hardest to ensure that the same drivers visit the same customers on a weekly basis. Our goal is to deliver a high level of customer service alongside a fantastic product.

Mark Appleton - Franchise Partner, Stourbridge

“Wiltshire Farm Foods is a very strong brand, the opportunity for me to run my own business was a very valuable opportunity, it also allowed me to incorporate the family too.”

Tracey Harris - Franchise Partner, Newbury

“I come in day after day because I love what we do, I love the ethos of Wiltshire Farm Foods and what we provide to customers, it’s a really rewarding business to be part of.”

Pritesh Amlani - Franchise Partner, Dartford

“It’s not just about profitability, you need a real passion for the service side of the business. I’m proud to go to sleep every night knowing I have made a real difference.”

  • Start Up Cost:
  • Franchise Type:
  • Sector Type:
  • Investment Type:
  • Market:
Expert Advice
Latest News

Request More Info

We use cookies

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details, please read our Cookie Policy.