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Franchise Marketing Awards winners announced

British Franchise Association members completed a clean sweep of this year’s Franchise Marketing Awards, which were handed out at the recent British & International Franchise Exhibition at Olympia on 15th March.

An independent panel of judges recognised the achievements of franchisors across a number of categories covering various aspects of marketing, which plays a vital role in attracting customers as well as prospective franchisees.

The winners for 2013 are:

  • Best Franchisee Marketing Support – Wagging Tails
  • Best Website – Dyno
  • Best Print Advert – GreenThumb Lawn Treatment Service
  • Best Online Marketing Campaign – Cash Converters
  • Best Overall Marketing Campaign – Mac Tools
  • Best PR Campaign – A-Star Sports

Adrian Goodsell, head of franchise sales at Venture Marketing Group, said: “This year’s awards again attracted a host of impressive entries and have shown that franchise businesses, whether well-established or start-ups, are forging ahead with innovative and exciting marketing campaigns to promote their business.”

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