Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Steve McMurray
    Signs Express - Franchisee case study

    A strong brand and support from a dedicated team at franchise headquarters were the main attractions of Signs Express to Steve McMurray, one of the few franchisees with a sign-making background to join the company.

    Read the full case study
 
 
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