Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • John Burke
    Agency Express - Franchisee case study

    John Burke has run a successful Agency Express franchise since 2004. Previous to this he had worked for 15 years as a long-distance lorry driver, which meant spending long hours away from home. This was the driving factor in wanting to change his career and become his own boss.

    Read the full case study View franchise details
 
 
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