Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • Tom Mannion
    X-Press Legal Services - Franchisee case study

    Still only 24 years old, Tom became a franchisee in spring 2014 and has won a social media award for his business growth strategies. He says his classics degree has been surprisingly useful in unexpected ways.

    Read the full case study
 
 
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