Franchising my brand

As a franchisor you will be building a brand with a reputation that other people will want to buy into. You will, therefore, need a brand which is distinctive and appropriate for all the places you would want to have franchisees in operation.

It will also be your responsibility, and your obligation to franchisees paying for the benefit of using your brand, to protect it against abuse, both by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

The British Franchise Association maintains a list of franchise lawyers with the necessary experience.

Go to step three: The franchised system

 
 
  • James Jones
    Drain Doctor Ltd - Franchisee case study

    Former Valley’s-based cabbie James Jones, who has run his own taxi firm for the past four years, has now started his own plumbing business in partnership with his cousin, part-time fireman Robert Clarke.

    Read the full case study
 
 
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