Domestic Angels

Domestic Angels

Expanding Member
– Joined 2021

Domestic Angels is a domestic cleaning business that offers a variety of services in the home, from regular housework to intensive spring cleans. As part of its evolving range of services, it also offers an element of “home-help” to clients should they require it to be available to make life easier and more sociable.

Domestic Angels loves what it does and it shows. It is a privately owned business with a fabulous team of successful franchisees, support and leadership team all working to the same objective – business success built on client satisfaction and team results.

Originally founded in 2002, the business model is constantly evolving through creativity and innovation to ensure it stays ahead of the competition, and relevant in a dynamic economy. It is its creative and innovative approach to the levels of customer service and client care that ensures franchisees have the very best opportunity to achieve their own goals; both professionally and personally.

Domestic Angels is quickly becoming the UK’s most popular housework service provider.

It has a limited number of franchise opportunities available for people who want to join the team and enjoy the levels of success that working with a leading provider can support. Working from home you will be responsible for your own territory, attracting and servicing clients using the proven techniques and strategies of its franchise model.

There’ll be plenty of help and support as you grow your business and you’ll have a great team of existing franchisees to give you tips and advice, as well as regular guidance, training and support from its international team.

The brand will show you how to get started, build your business, build your team and, using the product and service portfolio Domestic Angels has developed over the years, have the opportunity to build yourself the business and lifestyle of your dreams.

The Domestic Angels brand is already strong, established, and enjoyed by many. It is also a multi-award-winning company, influencing government policy and leading as business experts in the industry sector. Domestic Angels will continue to grow these activities to underpin the success of the brand. Franchisees already enjoy incredible support from business coaches around the world and a resilient business model.

As the boss of your Domestic Angels franchise, your key areas of focus are customer relationships and marketing. It’s all about communication, organisation and the admin to make it all happen.

Marketing: You will need to tell your prospects that you are open for business and ready to look after them. Domestic Angels will set up your website and socials to get you underway and its expert team will provide training resulting in a marketing plan. Domestic Angels has got loads of visuals for you to use, you don’t need to be a graphic designer but if you enjoy creating images, so long as they fit the bill, Domestic Angels are happy.

Customer relationships: People buy from people, talking to and supporting your prospects, customers and staff will be key to your success. Yes, your staff are also customers of your communications, if they are fully engaged and informed, your customers will be better looked after and your life will be so much easier.

Organisation and admin: You will hold the reins on allocating work to your “Angels”, finding the right balance to fit with their availability and your customers’ needs. You will use Domestic Angels’ #smartdiary, Halo, to onboard your customers and staff so that you can book in work. Halo connects directly to the central accountancy system so we will be looking after your invoices, reconciliation, wage roll generation etc, all with your approval and monitoring. We’ll show you how this all works and fits together during discovery sessions and training.

Touchpoint contract: Even once you have completed training and your 90 days accelerated launch, Domestic Angels will still be working with you. It has a touchpoint contract in place so that you can chat regularly, respond to your queries in a timely manner and continue training.


The Training and Start Up Package are vital, your success is our success, we want to get this right

Initial Training:

  • Overview of Domestic Angels business and Domestic Angels Network
  • Domestic Angels corporate branding and marketing materials
  • Overview of the Manual and key policies and procedures
  • Overview of technology / Software infrastructure
  • Training Modules including
    • customer service
    • social media
    • public relations and marketing
    • recruitment process (enquiry to Angel)
    • customer journey and service delivery
    • managing staff, customers and yourself
    • handling chemicals
    • manual handling
    • ready for work
    • behaviour at work
    • collection of payments
  • Business planning with our accountant and your mentor
  • 90 day intensive mentoring during launch and establishment

Training modules may be delivered virtually or face to face.

Start Up Package also includes:

  • Initial Training (as set out above) and opening support;
  • Access to the Manual (on loan);
  • Access to the Software (if applicable);
  • Website page for the Franchisee’s Business;
  • Domestic Angels email address, mobile telephone number and mobile handset;
  • PR package;
  • Marketing / advertising materials (which may be digital and/or hard-copy)

What will I do as a Franchisee

Domestic Angels is looking for potential franchisees whose work ethic, vision and values match those of the brand – values that are based on family, community, trust and professionalism. You will also have:

  • Incredible customer service focus
  • Independent thinking and clear decision-making capabilities
  • Great organisational skills and a good level of computer skills
  • Business acumen with sales and marketing confidence

Daily you will be:

Motivated by results : You really enjoy achieving as an individual and as a team leader. You like goals, fulfilling them and you constantly review the route you are taking to these achievements to stay on track for success

Eyes on the prize: You are happy to roll up your sleeves and put in the time for work and play, it’ll pay off in the long run. You imagine the possibilities for the future as a long-term result that motivates your day-to-day activities

Chief cheerleader: You can make business happen, care about success and recognise efforts. You don’t expect to sit back and wait for business to come to you, you like to get out there and not only find it but attract it due to your enthusiasm. You recognise and relate to others who have your same ‘get up and go’ attitude to life

Optimist: Your glass is always half full. You see opportunities, not threats. You see options, not problems. You focus on solutions rather than wasting time pondering what went wrong or what might have been

People person: You can identify, relate to and empathise with your clients, keep good morale amongst your team, succeed at networking and become a voice within your community. You are quick to understand that regardless of what business you are in, everyone is a customer of your communications with clients and employees the most important factors in your success. Building relationships and keeping in favour come very naturally to you

Plan for success: You like direction, a plan for success, basically business model+you=success. You know you have the traits for success, put these together with a proven business model and all the support and processes required of a good quality franchise and you offset the business and personal risks which would concern you going it alone

Resilient: You trust in the future, keep setbacks in perspective, they are part of the bigger picture. You can’t be held back by pessimism. Challenges excite you, they get you up in the morning and make you bubble over with intrigue and energy. You know that your combination of traits means that things will always get better, bouncing back from adversity is so normal for you that others don’t even realise you were in an adverse situation

Cool and collected: The world around you knows you to be consistent and composed, you address issues with minimal reluctance. You always have a good idea of what is going on but very little causes you to panic or cause a scene, your ability to focus on the solution and the future overrides everything else resulting in success. Focussing on essential and important tasks keeps you calm and gives your team members and customers peace of mind.

On Tuesday 25th April, our Domestic Angels business owners, supervisors and transformational coach, Michaela Smith, got together at the incredible Christchurch Sailing Club for our summer term meeting.

Our focus was entirely on mindset. Our personal development. To evolve our businesses, we need to take time to evolve ourselves. Evolution definitely happened on Tuesday!

The session was facilitated by Michaela who is the kindest most powerful coach I’ve met in a long time. We all felt safe in her hands and she delivered an incredible and beneficial experience. Michaela wrote the following testimonial on Linkedin:

“What a fabulous morning!!

Thank you Samantha Acton for inviting me to speak to your incredible group of business ladies about #beliefs, #thoughts, #selfawareness and a big topic of


A huge topic for all of us and particularly for anyone running their own #business. We all have our own money story that runs our lives. Unfortunately most of the time #unconsciously.

We have also done a live coaching in the group which always brings powerful energy of breakthroughs and connections.

Congratulations Sam on building an amazing business! “

How would you feel about owning your own Domestic Angels business, about being in business for yourself but not by yourself? Let’s talk it through, contact me as follows:

Coffee and a chat


Or pick up the phone 07985 281120


Director of Domestic Angels

Key Information

Start-Up Cost:


Franchise Type:

Home based

Sector Type:

Cleaning Services

Investment Type:

Start-up Franchise



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