The Active brand was founded in 2005 by CEO Mark Whitwood with the sole purpose of enhancing and increasing sporting opportunities for young people. With focus on building a brand that provided fun, healthy and inclusive programmes, the Active brand has become trusted and recognised helping 18 month to 11 year old children grow and nurture their confidence, resilience and mindset within a safe environment.
The development and delivery of high-quality programmes across the UK and Ireland with coaches that champion the Active values has been of the utmost importance when growing its network of franchises. In order to develop its services and remain relevant, partnering with a variety of organisations and several National Governing Bodies has been key to ensure that every Active session delivered is created from the best available resources.
In 2020 the company rebranded to operate under the newly formed Active Sports Group to reflect the multi service offering that the business now provides targeting children and adults of all ages. The ethos behind the franchise models combines a partnership approach and cost-effective entry point to provide an accessible and rewarding framework to open up opportunities to people who have a passion for children and sport.
With three franchise packages to consider (Active Totz, Active Sport and Active Soccer) you can choose the target group you feel most passionate about knowing that the option you choose will receive the necessary support and essential tools to launch and grow your business successfully.
The focus and passion has never been stronger with innovation and creativity at the forefront of its investment. In 2022 the Active Sports Group launched Sport Software, a new software management platform that has been in development for more than two years to bring something new to the market. With a core target market of activity providers, schools and sports clubs, Sport software offers vast range of capabilities such as booking and event management, lesson planning, subscriptions, class and participant assessment and so much more,
The Active Sports Group is a fresh and forward-thinking company where remaining relevant will always play a key driver in creating new opportunities and lasting experiences for years to come.
The Active Sports Group prides itself on training and support that franchisees receive as part of their induction as well as all year round.
The first year of launching and building your franchise is crucial so the Active 90, our induction and business strategy programme provides the support and guidance you will require to successfully launch your business.
Highlights of the Active 90 programme include:
– Classroom induction on core operations, a spotlight on our services, practical experience and so much more
– Business strategy consultation
– Development and mentoring package
– Marketing and social media training
Beyond the Active 90 a franchise will then continue onto our 360 support programme which will provide you with access to all the essential tools you will need to successfully grow your business. In addition to this, all franchisees will also benefit from our partnerships and and continued growth of resources to ensure you are maximising you and your businesses potential.
Active franchisees usually start their business delivering activity sessions but very quickly grow and employ coaches to deliver their portfolio of services. This enables them to concentrate on other activities. No two days are the same and tasks might include liaising with venues and educational establishments, managing and mentoring their team to ensure excellent standards of delivery inline with the Active values, marketing their business and working on their growth strategy.
The general administration of the franchise may be done from home and will include marketing and advertising, customer service and communication of current and new service opportunities, new business development, plus all the other tasks associated with running a business.