Angela’s Swim School

Emerging Member
– Joined 2014

Angela’s Swim School is driven to deliver the best learn-to-swim teaching programme for babies, children and adults. We provide the complete swimming education whatever the starting age or ability of the swimmer.

The swim school began in 2002. We hold weekly lessons at 27 pool locations throughout south London and five counties, with around 3,000 swimmers joining us for classes. Children can swim with us from four months old.

The school was created by former international swimmer, Angela Wilson. Our results-driven teaching is based around Angela’s in-depth knowledge of swimming at the highest levels before her 20+ years as a swim instructor. All franchisees apply Angela’s methods to ensure every swimmer has the best learning experience. Our methods have already taught thousands of children to swim, professional athletes and Olympic gold winners among them.


To grow our business further we need committed, like-minded people. You bring that and we’ll deliver the training to see your business thrive. 

Our initial training is an intensive on-site four-day classroom and pool-based induction to familiarise franchisees with all the elements of our unique learn-to-swim programme. If you’re not already a swim teacher we can guide you towards the qualifications and help you recognise the potential of your swim instructor recruits.

This is supported by additional days set aside for business development and support training. We get you comfortable with our bespoke client booking and business management system, marketing resources and how to optimise them, pool selection, working with host venues, and a complete management and finance overview. We’ll work with you until you’re comfortable with your skills, supporting everything with training resources and our Operations Manual.

Once established and programme-trained, telephone support is available for any enquiries as they arise.

What will I do as a Franchisee

A swimming franchise gives you a full and flexible business experience. Franchisees manage their own daily routine around the needs of establishing and managing weekly term-time lessons. Where two days are never quite the same, expect this to include taking on local marketing and PR; handling swimmer, instructor and venue administration; teaching groups of children; appointing instructors; organising classes and maintaining lesson quality. To begin with franchisees are active in all areas, going on to delegate coaching and admin responsibilities as the business grows.

Although working independently we like all franchisees to feel connected. There will be opportunities to work with Angela and the Head Office team, as well as networking with fellow franchisees.

Key Information

Start-Up Cost:


Franchise Type:


Sector Type:

Childcare & Childrens Activities

Investment Type:

Start-up Franchise


B2B & B2C

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