



Baby College is an international award-winning franchise dedicated to supporting early childhood development through educational programs. Since 2000, we’ve provided high-quality classes and programs for parents and babies. With partnerships with universities like Oxford and London, our approach is rooted in scientific research.
Franchise Operation:
Operating in the UK since our start, Baby College now runs in seven countries. Through franchising, we’ve spread our parent and baby development classes globally, empowering families with knowledge and tools for their child’s growth.
Recognition
We have been awarded the WorkBuzz 5-Star Franchisee Satisfaction Award for 2024. We were named by the Independent as Best Parent and Toddler classes in their Indy/Best Awards 2020 and 2021.
University Collaborations:
We work closely with universities such as Oxford and London to stay informed about the latest research in child development and we are partnering with Goldsmiths, Middlesex and UCL Universities on an ongoing research project (2020 to present, working with under-served communities), also ensuring our classes are based on evidence and to help further current scientific knowledge around music and language and the benefits to families of baby classes.

Program Overview:
Our classes cater to parents and caregiver along with children from birth to four years old, offering families benefcial and age appropriate activities they can repeat at home. Each class focuses on movement, cognition, sensory exploration, play, and music to support holistic development.
Long-Term Objectives:
Looking ahead, Baby College aims to expand globally, strengthen university partnerships, and improve our programs to meet families’ evolving needs.
Our Franchisees
At Baby College, we offer franchisees a rewarding opportunity to make a positive impact in their communities while achieving a fulfilling work-life balance. Franchisees benefit from our proven business model, comprehensive training, and ongoing support to help you succeed. With the flexibility to set your own schedule and the autonomy to manage your business, you’ll have the opportunity to build a thriving venture that aligns with your personal and professional goals. We provide franchisees with access to a wealth of resources, including marketing materials, operational guidance, and continuous professional development opportunities. Our commitment to your success is unwavering, and we’re dedicated to supporting you every step of the way as you embark on this exciting journey with Baby College
Baby College provides well-planned and structured training either over Zoom or face to face depending on your location (initial training is 30 hours with our experienced training team) to cover class teaching, insight knowledge, finance and software, marketing, safeguarding and includes social media training. We ideally arrange face to face training for all teaching elements with Bea and our experienced team.
We then have additional training resources, ongoing workshops and training videos on our internal platform with ongoing mentoring and support. Training can be arranged to fit your current job and your family if necessary.

We cover all aspects that a franchisee needs to start their own small business, operations, finance, marketing, safeguarding and of course delivery of our three age groups.
Franchisees can choose to add our nursery program, events, parties, merchandising and Baby Massage classes as additional income streams if they wish.

Baby College has an active and supportive franchisee forum and shared online resource drive.
What is a typical day for a franchisee?
A typical franchisee with school age children working part-time might run 9 classes (45 min per class) on 3 mornings a week (term-time only). Their day starts after dropping off their children at school.
Teaching is often in the morning between 9.30am and 12.30pm which leaves time for marketing and admin before school pickup.

Most franchisees will run 3 or 4 classes within the school day along with some marketing, leafleting and social media activity. Admin is minimal as we use a fantastic booking system and CRM – FranScape to manage all our bookings, payment and correspondence with customers.
Most franchisees run classes between 36 and 40 weeks of the year allowing school holidays off with their own children.
This is a very flexible business however and can be arranged to fit your own family’s needs.
