Basking Babies

Basking Babies

Expanding Member
– Joined 2023

Basking Babies is a national franchise business offering sharing & support circles, pregnancy relaxation, baby massage & reflexology and baby yoga classes. Our current team of passionate, expert instructors offer both in-person and live online award-winning classes to support parents from pregnancy to pre-school.

All of our classes are relaxed, inclusive, fun and friendly. Creating a community for new and expectant parents is at the heart of all of our classes.

When Carla set up Basking Babies in 2012 her mission was to support and empower families through their early pregnancy journey and to support and empower women who want a successful, yet flexible business that truly works around family life. Her long-term vision is to support as many people as possible by having Basking Babies franchisees throughout the UK.

’I help ambitious mums go from feeling guilt, resentment and sacrifice caused by their love and drive to work but at the expense of family life… to feeling empowered, enjoying a rewarding, successful career running their own business that truly works around family. All while providing invaluable support to new parents every day’

Carla Davison, Franchisor and CEO of Basking Babies.

Carla is a Franchisor who deeply understands and cares passionately about the services that Basking Babies provide. Our classes are completely unique, designed by Carla herself using all her relevant training and experience. Carla is also a Chartered Accountant so has an in-depth understanding of running a successful business, enabling her to truly support and empower women to run their own successful businesses, whilst driving forwards the Basking Babies business as a whole.


You don’t need any formal qualifications to apply as all training is provided to enable you to achieve the necessary Basking Babies qualifications to deliver our high quality classes.

Whilst the background of our franchisees is diverse, all our franchisees are passionate about supporting parents in their early parenting journey and being able to run a successful business around their own families.

A Basking Babies franchise offers a fantastic way to earn good money and have a rewarding and flexible job, where you’re in control of when and how much you work BUT with all of the support you need along the way. Basking Babies provide an excellent franchise package and business support plan to prepare you for your new business venture, including:

Initial support

– Comprehensive initial training course
– Business & Systems training (2 days)
– Baby massage, reflexology and pregnancy relaxation (3 days)
– Baby yoga (pre-crawling) (2 days)
– Detailed lesson plans so you can lead our award-winning classes
– Detailed operations & training manual
– Initial 6 month mentoring programme with Franchisee Support Manager
– All equipment required to run classes of 10 (e.g. branded yoga mats, cushions, floor blanket, table cloth etc)
– Branded uniform
– Your own Basking Babies web page
– Set up of social media accounts for you to manage
– Professional photos to help you market the business
– Initial marketing materials (e.g. business cards, flyers and gift vouchers)

Ongoing support

– 6-monthly individual development meetings
– 12 month team training programme
– Easy to use bespoke booking system
– Microsoft 365 email account
– Access to our Basking Babies intranet
– Branded templates and admin resources
– PR & marketing support and guidance
– National brand promotions and advertising
– Specialist support as required e.g. IT, production, design and health & safety
– Membership to online franchisee support group
– Annual Basking Babies conference
– Ongoing support from head office team and fellow franchisees

We are passionate about empowering women and mothers to be independent, successful, business women who are still able to put their family first.

What will I do as a Franchisee

Our franchisees all decide on their own timetables that work around their family life. They run classes on the days of the week that suit them and they choose the times that work for them.

Typically, most of our franchisees will run classes back-to-back on up to 3 days a week between school hours. Many of our franchisees also have instructors to run classes for them, enabling them to grow their business without having to deliver more classes themselves.

There are also opportunities to run evening and weekend classes, to offer one off events e.g. coffee mornings or parties, or to run private courses. So there is plenty of opportunity to boost your earnings over and above the regular classes.

Of course, there is admin time required too e.g. answering enquiries, dealing with venues and advertising. Admin time is kept to a minimum at Basking Babies though, thanks to our ever-evolving bespoke booking system!

How much you earn depends on how much work you put in, how much time you can commit, and how you decide to shape and grow your business. But the potential is huge.

The best thing about it is that you make a real difference to the families that come to your classes and that you can do all of this around your own family life. So if you want to go on holiday – you can, if you want to see your child in a school play – you can, if you want to be the person who takes them to and from nursery/pre-school/school each day then – you can!

All our franchisees enjoy the freedom and flexibility of being their own boss, running successful and rewarding businesses, yet with all the support they need along the way.

Key Information

Start-Up Cost:


Franchise Type:


Sector Type:

Childcare – Activities & Education

Investment Type:

Start-up Franchise




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