Be Military Fit with Bear Grylls

Be Military Fit with Bear Grylls

Expanding Member
– Joined 2021

‘British Military Fitness’ (1999-2018) was a popular fitness movement with a need for change. BMF ‘Be Military Fit’ (under new ownership and rebranded in 2018) has transformed into the fastest growing fitness franchise in the UK, with improved workouts and business systems, a network of highly professional franchisees and greater public appeal.

  • 20-year track record
  • The Leader in military fitness and the largest outdoor fitness business in Europe
  • 100 locations, 36 Franchise Owners with 6,000 members and an online reach of 19 million
  • Disruptive business model with innovative #TRAINANYWHERE concept offering outdoor, urban, mobile and online training
  • Future-proofed and proven resilience through the pandemic
  • Military heritage and public sector projects with MoD (Army) and Capita


World-class operating systems and marketing solutions so when you get into business you know you’ve got the best platform for growth.

  • 90-day ‘Getting into Business’ process where you’ll be assigned a member of the senior team and a franchisee to mentor you throughout your onboarding
  • Access to 20+ hours of online and on-demand training on sales techniques, business planning, building your member offer, health & safety, programming and workouts (plus others)
  • Market-leading Membership Management System with Member App
  • Marketing suite with access to various branded collateral templates
  • A selection of marketing agency partners
  • A network of suppliers including Opening Packages (Training Equipment, Uniforms etc.) and specialist advisors (Accountants, Health & Safety Consultants etc.)

Key Information

Start-Up Cost:

£30,000 – £150,000

Franchise Type:

Home based

Sector Type:


Investment Type:

Start-up Franchise



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