Welcome to Big Licks, a bold and vibrant QSR brand with a passion for delivering indulgent eats and memorable customer experiences. Founded with the vision of redefining the quick serve dining scene, Big Licks brings joy to every community we serve, combining quality, creativity, and a commitment to excellence in every scoop, waffle, and Burger.
Our Journey
Big Licks was born out of a desire to create a unique dessert experience that blends exceptional products with a welcoming atmosphere. We developed the brand and incorporated a savoury menu. Through hard work and hands-on management, we have grown into a recognizable brand with a loyal customer base. Over the years, we’ve built strong relationships with key suppliers to ensure our products are of the highest quality. Our journey has been a combination of operational learning, continuous improvement, and innovative development, giving us a wealth of experience in every aspect of running a successful dessert business.
What We Offer
At Big Licks, our menu is designed to cater to every craving. From rich, creamy soft serves and indulgent cookie dough to mouth watering Burgers and innovative ice cream creations, our offerings bring people together to enjoy life’s little moments. Our focus on quality ingredients, a diverse product range, and exciting seasonal specials ensures there’s always something new to enjoy.
The Franchise Opportunity
Big Licks has grown into a franchise model that offers a proven system for success. We’ve spent years refining our operations, developing robust training programs, and creating a scalable business model designed to help franchisees thrive. As a franchisee, you’ll benefit from access to our established brand, marketing strategies, and operational expertise, all tailored to the quick-serve dessert market.
Our franchise program provides support every step of the way—from initial onboarding and training to ongoing operational assistance and marketing guidance. Franchisees are encouraged to embrace their entrepreneurial spirit while benefiting from the structure and systems that have made Big Licks a trusted name in the industry.
Our Vision for the Future
Big Licks is committed to long-term growth and sustainability. With plans to expand nationally and explore international opportunities, we are building a community of like-minded franchisees who share our passion for exceptional food and outstanding service. Our goal is to bring Big Licks to neighbourhoods and cities everywhere, offering a place where people can indulge, connect, and celebrate life’s sweet moments.
Why Big Licks?
Big Licks is more than just a dessert business—it’s a brand built on creativity, inclusivity, and community. When you join the Big Licks family, you’re not just starting a business; you’re becoming part of a network that values innovation, collaboration, and growth. Together, we’re creating experiences that customers love and a business that franchisees are proud to own.
We invite you to be part of this exciting journey, bringing smiles and sweetness to every corner of the world, one Big Licks store at a time.
At Big Licks, we believe that effective training is the foundation of a successful franchise. Our comprehensive training program is designed to equip franchisees and their teams with the skills, knowledge, and confidence needed to deliver the exceptional customer experience that defines the Big Licks brand. Whether you’re new to the quick-serve industry or an experienced business owner, our training programs are tailored to ensure you thrive.
Initial Franchisee Training
Your training journey begins with our Initial Franchisee Training Program, a hands-on, immersive experience conducted over two weeks. Training is split between our Head Office Training completed online and your Big Licks location, ensuring a balance of theoretical knowledge and real-world application.
During this program, franchisees will cover:
Core Operations: A detailed overview of daily operations, including product preparation, equipment usage, food safety, and hygiene standards.
Customer Service: Training on delivering the exceptional customer service that sets Big Licks apart, including handling customer feedback and managing busy service periods.
Staff Management: Guidance on team recruitment, scheduling, and employee relations, ensuring your store operates smoothly and efficiently.
Business Management: Instruction on inventory control, ordering processes, financial management, and KPI tracking to drive business success.
Marketing and Promotions: How to execute impactful local marketing campaigns, manage social media platforms, and engage with your community.
Training for Your Team
We also ensure your team is prepared for success. All staff undergo Big Licks Employee Training, including modules on menu preparation, steps of service, allergen awareness, and the Big Licks brand ethos. Training can be delivered on-site or online through our learning platform, ensuring flexibility to meet your store’s needs.
Ongoing Training and Support
Our commitment to training doesn’t end once your store opens. We offer a range of ongoing training opportunities to ensure you and your team stay up-to-date with the latest developments in the business:
Seasonal Product Training: Keep your menu fresh and exciting with training on new product launches and seasonal specials.
Leadership Development: Build your management skills through workshops and one-on-one coaching sessions with our Franchise Support Team.
Refresher Courses: Access regular refresher courses online to ensure operational consistency and compliance with brand standards.
Online Learning Platform: Use our comprehensive library of training materials and video tutorials for continuous learning.
Additional Business Support
Franchisees also benefit from training focused on essential business skills, including:
Financial management and cash flow optimization.
Marketing strategy and customer engagement techniques.
Local market analysis and customer demographic targeting.
The Big Licks Training Philosophy
Owning a Big Licks franchise means becoming the owner of a thriving business. While every day brings its unique challenges and opportunities, the daily life of a franchisee revolves around ensuring smooth operations, fostering a welcoming environment, and driving business growth. Here’s an overview of what you can expect as an owner operator:
1. Starting the Day: Preparation is Key
Mornings begin before the first customer walks through the door. As the franchisee, you’ll oversee opening preparations to ensure the store is ready for service. This includes:
Conducting daily team briefings to set goals, discuss any updates, and assign roles.
Checking stock levels, placing orders if needed, and ensuring displays are filled with fresh, inviting products.
Ensuring all equipment is operational and the store is spotless, adhering to Big Licks’ high standards.
2. Team Management
A large part of your day involves working with your team to create an efficient and happy workplace. This includes:
Providing support and guidance to your staff, ensuring they deliver exceptional customer service.
Overseeing employee schedules and managing labour to maintain efficiency without exceeding your budget.
Identifying opportunities for on-the-job training and ensuring your team is well-prepared for their roles.
3. Customer Interaction
At Big Licks, customers are at the core of what we do. You’ll spend a significant part of your day engaging with them to build relationships and create memorable experiences. Activities include:
Greeting customers with a smile and ensuring they have a positive experience from start to finish.
Handling customer queries, feedback, and special requests with care and professionalism.
Monitoring service quality during peak times to ensure the team delivers on Big Licks’ promise of fast, delicious treats.
4. Business Operations
Behind the scenes, franchisees are responsible for the operational aspects that keep the business running smoothly. Typical activities include:
Monitoring sales and performance metrics to ensure you’re on track to meet your targets.
Reviewing cash flow, invoices, and daily banking to stay on top of financials.
Coordinating with approved suppliers to maintain stock levels and ensure all products meet Big Licks’ standards.
5. Marketing and Community Engagement
Promoting your franchise is an exciting part of your day, as you look for ways to engage with the local community and attract new customers. This includes:
Managing local marketing campaigns, including social media posts, promotions, and partnerships with local influencers.
Engaging with nearby businesses and organizations to build community relationships.
Organizing events or offers to drive foot traffic and create buzz around your store.
6. Wrapping Up: Closing the Day
As the day winds down, you’ll oversee the store’s closing procedures, ensuring everything is cleaned, stocked, and ready for the next day. You’ll review the day’s performance, celebrate successes with your team, and identify areas for improvement.
