Home Instead

Established Member
– Joined 2007

Home Instead leading the way

Home instead, the number one home care franchise company, is widely regarded as being at the pinnacle of the franchise industry.

The company was named as one of the UK’s top three franchise businesses in the Elite Franchise Top 100 2023 League Table, as well as being named the winner of the Leadership and Culture award at the 2022 BFA HSBC British Franchise Awards.

Home Instead has also consistently achieved a five-star rating in the Workbuzz annual Franchisee Satisfaction survey, positioning them as an outstanding franchisor.

A growing market

More than 11 million people in the UK are now aged over 65 with our population continuing to age rapidly. Demand for home care is also increasing with more and more people seeing the real benefits of being able to remain living in their own homes as they get older. Home Instead franchisees are therefore perfectly positioned to address this real need in the social care sector, providing exceptional home care services for thousands of clients, whilst also giving their families peace of mind.

Home instead is a management franchise that welcomes people who are passionate about contributing to their local care community and of course being a successful business leader.

 Outstanding leadership

Home Instead is an industry leading business led by a team with a genuine passion for improving the quality of home care across the UK. UK and international chief executive, Martin Jones was made an MBE in the 2023 New Year Honours list for services to older people.

He was also named as chair of the Homecare Association, the UK’s membership organisation for homecare companies. He is also Chair of The Silver Line charity; Chair of The Care Workers’ Charity; member of the Age UK Board and Trustee of TSA, the voice of technology enabled care. He is also Chair of Home Instead Charities UK, part of Home Instead’s global charitable endeavours.


Comprehensive advice and guidance

Home Instead pride themselves on the investment they make in their franchise owners, right from day one. Before you even decide to join Home Instead you can attend a Discovery Day to find out why franchising is a great way to own your own business and why Home Instead is leading the way in home care.

From meeting the team to finding out about finance, you will be able to ask any questions you might have and see for yourself how their successful business model providing the highest quality home care, could deliver you the future you’re looking for. The Home Instead team always ensure there is time to discuss available locations, training, onboarding and the business model.

Franchisees have the benefit of a highly experienced 80-strong national office team which provides specialist and ongoing support including business development, marketing, care, quality, finance, IT and standards.

The Home Instead network shares the same ethos and passion for caring, not only for their own teams and their wonderful clients, but for each other.

Home Instead sets the bar high in terms of training offered to new franchise owners and their teams. This ranges from recruitment to ongoing guidance and development. They have created a roadmap to help franchisees navigate their time with Home Instead, their ambitions and ultimately their exit strategy.

Following the initial 6-month period, franchise owners have a myriad of opportunities for both their own development and their teams. Every franchise owner is assigned a Business Development Consultant at National Office who guides them with running a successful business.

Mentoring and coaching is also provided, there are various groups available for franchise owners to match their stage in the franchise journey, as well as national conferences, regional meetings, regular business updates, local owner groups and much more.

What will I do as a Franchisee

As the owner you will be responsible for the growth and development of your business, with the support of an office team and a care manager. You will of course have a proven and successful franchise model to provide you with the route to a successful business which is rewarding in more ways than one.

Franchise owners build and lead an amazing team, with exceptional Care Professionals delivering outstanding care for older people, so they can remain living in their own homes. Home Instead is all about people and at the heart is the clients we care for; this is the focus of your business working alongside your care manager.

Recruiting the right people is key to the provision of Home Instead care – making sure that Home Instead is the place everyone wants to work.

Networking and getting out into your local community are an important part of your role, spreading the message, being part of your local community and a champion for older people. This is important in building your client base, your caring team and also growing your key referral contacts.

Many franchise owners provide training such as dementia and scam awareness to families and local businesses and organisations – promoting the business whilst also giving back.

Initially franchisees run the business and tend to be more hands-on, as the franchise grows you may well bring in a general manager and senior team. Many Home Instead owners have gone on to become multi-unit owners establishing a centralised management team, people who are able to take over the day to day, so you can continue to lead and build your franchise.

 Daily Life of a franchisee

 As a management franchise, no care experience is needed. The owner is responsible for business growth with a team of highly trained Care Professionals managing and delivering the quality care.

Franchisees should be able to demonstrate:

  • A strong business acumen and a will to succeed
  • Effective and compassionate people skills
  • A burning desire to help people

By following Home Instead’s proven business model and actively building new links in a territory, franchisees can build a £1 million turnover business by years 3-4, with an operating profit of 15-20%.

Combine this with the rising demand for home care and the possibility of growth into a multi-million-pound franchise is an achievable goal for many franchisees.


Home Instead has several resale opportunities available throughout the UK as successful franchisees look to realise their investments. Many of these franchises are turning over in excess of £1 million per year with operating profits of 15-20%.

Investing in a territory resale with Home Instead offers franchisees the opportunity to invest in an already successful business and benefit from:

  • A full trading history.
  • An experienced office team.
  • An established client base of seniors in a territory with a geographical area covering a minimum of 25,000 people over the age of 65.
  • A fully trained team of Care Professionals to service a growing client base.
  • A strong brand awareness.
  • An industry leading support structure and first-class training from National Office.

Franchisees taking on existing territories benefit from the same level of support from Home Instead’s national office as those establishing a brand-new franchise. First class training and a warm welcome into the Home Instead network is guaranteed.

Key Information

Start-Up Cost:


Franchise Type:

Office based

Sector Type:

Domiciliary Care

Investment Type:

Management Franchise



01925 730273

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