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House of Colour Ltd is a privately owned British franchise company specialising in image consultancy services. Founded in the 1980s, it has over 350 franchise businesses operating across the UK, Dhabi, Abu Dhabi, Greece, Netherlands and the USA. House of Colour’s core services include providing Colour and Style Analysis consultations alongside traditional personal styling services, such as wardrobe edits and personal shopping.
Pioneers at House of Colour had the revolutionary idea 35+ years ago that people look and feel their best as their unique selves. This concept has transformed the business into a global brand. The foundations of House of Colour’s core services are grounded in psychological theories and colour science, with the organisation harnessing wisdom from its years in business with modern strategies from its growing international teams.
House of Colour’s ethos is to celebrate individuality and curate confidence. The organisation’s mission is to empower clients to build easy to manage, sustainable wardrobes that look incredible, deliver lasting confidence, and are representative of their authentic selves at every life stage. This is achieved by determining the combination of colours and styles that help people look and feel their best based on psychological theories and scientific analysis, rather than by following the latest trends. House of Colour’s image consultants are expertly trained to provide customised, unique feedback to each client.
House of Colour has ambitions to continue to grow its international presence and be recognised worldwide as experts and industry leaders in providing image consultancy services.
Colour analysis and personal stylists from HoC | House Of Colour
UK and ROW (excluding USA) training teams provide the following syllabus to new consultants and also run a continuous improvement programme (at additional cost) to take up throughout the years.
Initial Training consists of:
BUSINESS STRATEGY MEETING
COLOUR TRAINING:
4 days virtual training
5 days in person with live models
STYLE TRAINING:
4 days virtual
6 days in person with live models
MENTORING PROGRAMME – 6 week programme to ensure new consultants are equipped with support and guidance to create successful franchise businesses.
House of Colour consultants thrive on having the freedom of running a business where no two days are the same as each client is unique. The structure and format of client sessions facilitates a dependable structure that can be adapted to the needs of each client whilst upholding House of Colour’s high standards of service.
Example working days based on existing consultants’ schedules could consist of:
– Holding a group Colour Analysis session for two or three clients
– Hosting a Style Analysis consultation for four clients
– Spending a morning delivering a wardrobe edit with a client and an afternoon at a local networking group
– Taking two clients personal shopping for an event they are attending and hosting an evening talk
– Talking at a local group in the morning about how to feel confident in your clothes and hosting a 1:1 Colour Analysis appointment in the afternoon
– Spending a day dedicated to working on marketing and admin
– Researching looks and creating inspiration boards for your clients to shop from
Ongoing Support
House of Colour extends continued support to all franchise owners, with the provision of a dedicated external PR company, national marketing, professional product imagery, email marketing content and team meetings.
The company also meets annually for an internal conference.
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