Merry Maids

Established Member
– Joined 2005

Having landed on this page, it’s probably safe to say that you’re thinking about franchise opportunities. So, with over 900 franchised business models in the UK, why consider Merry Maids as an investment?

The truth is, we’re not looking for just anyone to represent the Merry Maids brand. We’re searching for those who want to grow a substantial business through using every aspect of the guidance, support and experience which Merry Maids have to offer.

What you’ll need to bring to the table.


Ambition – Our focus is to maintain our standing as one of the biggest and best providers of domestic cleaning services in the UK. As such, it is key that our franchise partners have a drive to be the biggest and best within their own territory area. Simple.

Hard work – Dedication, perseverance and full commitment will be required to get your business off the ground. We’re with you every step of the way but there are no shortcuts to success. Put simply, you’ll get out what you put in.

Experience –Perhaps you’ve managed a team before, previously run a business or have a      great background in customer service. Running a Merry Maids franchise will allow you to draw on a range of past expertise and bring value to your investment.

Adaptability – We’re constantly updating and developing our operations to better meet the needs of customers, so you’ll need to be open to exploring new and exciting opportunities to ensure that Merry Maids stay ahead of the game.

Delivering Excellence – Merry Maids is a service provision business. We want our customers to be wowed at every stage. If you’re someone who sees the reward in going the extra mile, keep reading.

Using the above, you’ll be sure to get “AHEAD” of the competition.


By joining our world-wide recognised brand, you’ll manage your own staff team, ensuring delivery of the exceptional service which Merry Maids represents. Your services will delight customers with sparkling clean and hygienic homes, giving them more time to enjoy what’s important.

There’s more… as a Merry Maids franchisee, your customers will benefit from our eCommerce facility. Customers, new and existing, can book their domestic services at any time of day or night, at the click of a button.

Be part of something big with a Merry Maids franchise, partnering with us to build a scalable, management business and asset for the future.

Your opportunity to be part of one of the world largest home cleaning franchises starts here. Contact our recruitment team today to explore whether a Merry Maids franchise is the right fit for you.

Franchise Overview

Merry Maids was established in the states in 1979 and came over to the UK in 1990. Since, our franchise network has grown substantially and we have almost 100 franchised businesses operating territory within the UK. Merry Maids is part of the ServiceMaster family of brands.

This is a superb management franchise opportunity with open-ended earning capabilities for an individual who is looking to start a business, using an established brand name in an ever-growing market. With the support of a thriving franchise network and unrivalled back up from franchising experts ServiceMaster, who have nearly 60 years’ UK franchising experience, the Merry Maids model is a proven route to business success.

Employed teams of maids provide regular and one-off, spring cleans and end of tenancy cleans, following the Merry Maids’ cleaning systems, using our unique products to homes within your specially selected and unique territory. Our franchisees benefit from up to 90% recurring income and up to 35% profit margins.

Why Choose Merry Maids?

We understand that it can be difficult when choosing a franchisor to work with. You may have already chosen an industry, a trade or a solution and be looking for a franchisor for a ‘best fit’. Interestingly, many of our franchisees didn’t actually choose domestic cleaning before their franchise journey, they chose us as a franchisor to work with.

We like to fill our prospective business owners with confidence when making this decision as ServiceMaster have been franchising for almost 60 years and have over 700 franchised units across the UK operating under 5 fantastic brands. We are full bfa members and are proud to follow the code of ethics set by the British Franchise Association.

As a Merry Maids franchisee, you can benefit from the following:

  • No experience is necessary! Full training is provided (read more below)
  • Flexibility – you can work from home, no evenings, weekends or bank holidays
  • Enjoy up to 35% profit margins and up to 90% recurring income
  • Brand Management System – Built by franchisees for franchisees
  • Low set up costs
  • Proven money-making model – Merry Maids unique and methodical process of domestic cleaning
  • Recognised brand (almost 40 years old) and unique Merry Maids territory
  • Support from a team of qualified franchise professionals – Operations, Marketing, HR, IT…
  • Established franchise network for advice & support
  • Website, Marketing & PR launch
  • Exclusive Merry Maids/ServiceMaster products & equipment

Franchise Support Centre – a team of over 50 individuals dedicated to supporting all of our franchised businesses and national customers.


The all new, three-week training academy provides new franchisees with practical and theoretical training for each aspect of managing a Merry Maids franchise. The three-week academy includes two weeks of classroom training, covering business operations and management, marketing and publicity, financial management and support and a further week of on-the-job training with an existing franchisee.

Ongoing training, support and tools are also easy to obtain over the phone, in person and via our online portal where you can access further information, advice & business tools such as business and marketing plan templates, ‘how to’ guides and the operations manual. You are never alone with a ServiceMaster franchise.

What will I do as a Franchisee

Operating a Merry Maids franchise involves a full-spectrum of management activities including, sales, marketing, customer service, employment and management of staff. It is the franchisees role to ensure teams of maids have all their equipment and schedules for the day each morning and to fulfil in-house quotations and enquiries from customers throughout the working week.

Merry Maids’ success is built upon our understanding that time is a precious commodity and that domestic cleaning services can take a lot of stress out of our client’s lives, so a cool head and excellent customer service skills are essential.

Key Information

Start-Up Cost:


Franchise Type:

Home based

Sector Type:

Cleaning Services

Investment Type:

Start-up Franchise



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