Pink Spaghetti Franchising

Pink Spaghetti Franchising

Expanding Member
– Joined 2023

Company Overview

Pink Spaghetti are national small business experts, who specialise in understanding each individual client’s needs and ambitions, tailoring support to help them grow and succeed. With our dedicated network of Virtual Assistants, we improve efficiency, ease the pressure, and deliver everything that small businesses need to fulfil their potential. We plug gaps in skill sets, take laborious tasks off to do lists, and bring clarity and order where it matters the most, to help businesses succeed. Pink Spaghetti provide flexible packages, a hands-on scalable approach as well as a team that is bursting with administrative, creative, and technical know-how.

Our customers start their business because they have a skill or passion. They are entrepreneurial, enthusiastic, and brilliant. When they get busy, they work longer hours, often struggling to get everything done, which is where Pink Spaghetti comes in, offering a range of services that every small business needs. The range of businesses we work with is as varied as the tasks. From physiotherapists, restaurants and accountants, to photographers, landlords and tree surgeons – if they are a small business, they are a potential customer. When it comes to tasks, they can be as simple as data entry and other administration duties, through to writing social media posts and improving processes. The list is almost endless and often depends on the virtual assistant’s own skill set.

Franchise Overview

Founded in 2009 by friends Caroline Gowing and Vicky Matthews, both had come from highly successful and varied corporate careers. After a couple of years building their original business and learning a lot along the way, they franchised Pink Spaghetti. Now with over 50 franchisees, Pink Spaghetti is a successful model, proven over 12 years. Pink Spaghetti guides, supports and mentors motivated professionals to build a successful scalable business that gives them the freedom, fulfilment, control and earning power they need to achieve real quality of life today and into the future.


Pink Spaghetti are committed to providing all franchisees with expert support, starting from the very beginning before you start trading. Our training is robust and all-encompassing. Split into three phases, it includes live daily remote sessions for three weeks, before heading into our head office in Cheshire for two full days of face to face training. Our experienced team are dedicated in training you with every aspect of running your business and providing further 1:1 mentoring. We bring in external experts to further your skills on resilience and networking, to build confidence in order for you to excel. In total we offer over 100 hours of training for new franchisees, covering the likes of setting up your business; finances and legal obligations; how to get, maintain and retain clients; confidence; marketing; personal branding and key customer tasks too.

The training and development doesn’t just stop here, starting a Pink Spaghetti business is not just about the initial training, support and mentoring – development is also key.

We run development programmes that are award winning, and we have something for everyone, ensuring you are continually developed with not only unlimited support but coaching too. Developed in 2019, our Pink Programme is designed to recognise franchisees ability and potential to run a bigger business. This requires more support, leadership, growth strategy, business planning and mindset. Franchisees on this programme, on average, turn over 40% more the year after the course than they did the year before.

In addition to the above, as an established franchisee, you will have access to our Pink Academy and Hub, both are a state of the art 24 hour learning management system with over 150 hours of training courses for franchisees and their team, as well as over 250 pages of information on every aspect of running your business, policies, procedures, advice and guidance – giving you the reassurance that you are always in line with current legislation and up to date with new training. You will receive help with recruiting, managing your staff, marketing materials every month, our annual conference and more.

What will I do as a Franchisee

A Pink Spaghetti franchise is the perfect opportunity for individuals who are resilient, ambitious, and have a strong growth mindset, who also want the freedom of being their own boss giving you the fulfilment and earning power necessary to achieve real quality of life.

We recognise that when you’re stuck in a rut and work is more frustrating than fulfilling, then change is the way forward. Pink Spaghetti helps motivated people like take control of their life and career by providing the expert guidance, structure and support that is needed to create a thriving business out of existing professional skills and talents. Our franchisees come from a wide range of previous careers and bring with them lots of transferable skills.

‘I had a 20-year career in Marketing, reaching Director level. It was hard, and I needed a better work life balance. Pink Spaghetti gave me that balance, and after 14 months my business is a team of three’ – Catherine, Pink Spaghetti Bournemouth

‘Since starting my Pink Spaghetti franchise my life has changed somewhat. Having a Pink Spaghetti franchise has enabled me to organise myself in a better way. My husband has a very busy job, he works late and long hours so it has enabled us to have flexibility and run things the way we want to.’ – Michelle, Pink Spaghetti Chester & North Wales

‘I worked as a medical secretary in a children’s hospital for a number of years – organising nurses, consultants, and dietitians in a busy environment. From diary management, to minute taking – my days were varied. Now, I work for a mortgage broker, I look after a personal client, I do some project management and I do lots of different social media. My days are varied’. – Camilla, Pink Spaghetti Southport

As a Pink Spaghetti Virtual Assistant, you will be working with the owners of a wide variety of small businesses. You will support clients remotely and the tasks are varied. Some clients are ad-hoc, but most are longer term clients where the virtual assistant becomes an integral part of the customer’s business. You will be charging for your time and embrace technology to bring you closer to customers, eliminate waste, work smarter and generally maximise efficiency.

What you get as a Pink Spaghetti franchisee:
• Pink Spaghetti website listing
• Business social media, Google and Bing pages set up for you
• A dedicated Pink Spaghetti phone number
• Your own Pink Spaghetti email address, as well as addresses for your team members when applicable
• Business cards, leaflets, magnetic car signs and plenty of text for social media posts and newsletters
• Comprehensive initial training
• 24-hour access to our Pink Academy, a learning management system covering all aspects of how to operate your business
• A large exclusive territory
• Ongoing investment into SEO to make sure your web-page gets found in searches
• Ongoing monthly marketing materials for you to promote your business, including wording for newsletters, social media posts, videos, images, and memes
• Help with business planning and monthly 1:1 mentoring
• Access to our exclusive Facebook group for advice, assistance, information, and support

Key Information

Start-Up Cost:


Franchise Type:

Home based

Sector Type:

Business Services & Support

Investment Type:

Start-up Franchise


B2B & B2C

0333 355 0986

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