Puddle Ducks is a multi-award-winning baby and child swimming school; the only 100% child-led swim school in the UK, offering classes from bump through to 10 years of age with all teachers STA qualified.
Offering potential franchisees the opportunity to build big businesses, Puddle Ducks invite ambitious individuals with real business acumen to join their growing franchise network.
The Puddle Ducks franchise network continues to grow, with over 33 franchisees, owning over 50 territories across the UK and teaching more than 25,000 children every week, enjoying regular business from loyal customers.
The loyalty of the franchise network is also demonstrated through the anniversaries they frequently reach, with 15 franchise owners reaching renewals of 5, 10 and 15 years throughout 2023.
From head office support, to the tools needed to operate a successful business, Puddle Ducks is a hugely supportive and rewarding franchise business with an exceptional business model and you can join them!
With territories available in London (and surrounding area), Surrey, Buckinghamshire, Birmingham, Hampshire, Devon, South Wales and South Scotland, dive in with Puddle Ducks!
A total of 14.5 days classroom-based and practical training is provided, taking place in Cheshire and on-site within the franchisee’s own territory; plus an additional (minimum) four shorter days where the franchisee will practice running classes at Duck HQ or a franchise local to them supported by a trained teacher. There will also be a total of around 10 days of self-study during the training period. Once teacher training is completed, assuming you are starting off in the water, you are given 3-4 days of Business Support training at Head Office, covering our bespoke management system, marketing, retail, pool sourcing and management and finance. In addition to this, Head Office funds an HR service for the entire network and work closely with our Accountant partners to ensure consistency and clarity across the network. We have experts in all these areas working at Head Office and once you launch, you will be placed into a 12-month period of additional support and mentoring.
We believe communication within the network is the key driver for making sure the franchisees feel involved and listened too. It also provides us with a platform to drive home our brand values. Channels of communication include weekly franchisee newsletters, monthly whole network newsletters, Facebook forums for franchise owners, marketing and admin, Shark Focus Group, Marketing Council, annual Franchisee Conference, annual Franchisee Summer School, Franchise Regional Meetings, Regional Marketing Meetings, Business Health Checks and Technical Visits. This is in addition to all of Head Office being available on email or over the phone.
A Puddle Ducks franchisee has a wide variety of activities every day. Many of our franchisees start off in the water, teaching babies and children to swim but we want you out of the water as quickly as possible and managing a team of teachers as well as customer care and marketing team members. Tasks include sourcing pools, managing your team, marketing classes and customer service (acquisition and retention). Franchisees will also work with pool owners and operators to set up new classes within their territory and increasingly to help run pools to our high standards to ensure sustainability of the business.
