A total of 14.5 days classroom-based and practical training is provided, taking place in Cheshire and on-site within the franchisee’s own territory; plus an additional (minimum) four shorter days where the franchisee will practice running classes at Duck HQ or a franchise local to them supported by a trained teacher. There will also be a total of around 10 days of self-study during the training period. Once teacher training is completed, assuming you are starting off in the water, you are given 3-4 days of Business Support training at Head Office, covering our bespoke management system, marketing, retail, pool sourcing and management and finance. In addition to this, Head Office funds an HR service for the entire network and work closely with our Accountant partners to ensure consistency and clarity across the network. We have experts in all these areas working at Head Office and once you launch, you will be placed into a 12-month period of additional support and mentoring.

We believe communication within the network is the key driver for making sure the franchisees feel involved and listened too. It also provides us with a platform to drive home our brand values. Channels of communication include weekly franchisee newsletters, monthly whole network newsletters, Facebook forums for franchise owners, marketing and admin, Shark Focus Group, Marketing Council, annual Franchisee Conference, annual Franchisee Summer School, Franchise Regional Meetings, Regional Marketing Meetings, Business Health Checks and Technical Visits. This is in addition to all of Head Office being available on email or over the phone.