Signarama was founded in 1986 by Ray and Roy Titus in Farmingdale, New York. Since then, Signarama has been a prominent force in the sign industry, building a reputation for innovation, exemplary support, and high-quality products and services for business owners around the world. Even amidst all of the growth, our franchise locations are not so far removed from our original ideals and principals; we help to reinforce our core concepts and keep all of our stores moving forward.
Whilst our origins are very much in the US, our brand has a significant international presence. Almost 50% of our total locations are outside of the US in close to 50 countries around the world.
Our franchisees service the B2B needs of their local communities. As a B2B-focused franchise, it means that we are a Monday to Friday franchise, operating standard business hours. We’re certainly not a ‘7 days per week’ business!
Signarama is typically a low-staffing model. To begin with, a team of 3-4 people (including the franchisee) is enough to get the concept launch and on its path to growth.
One of the great advantages of the signage industry in general is that we are not a high inventory business. You don’t have thousands of pounds tied up in stock. Because of our global reach, we have great supplier relationships, which means that you can order the materials as you need. And because every project we complete is custom, it means our gross margins are high.
We continually invest in the future of Signarama by funding further research and development efforts. As technology advances, so too do signage needs and preferences. Customers can now opt for digital signage that is far superior to the backlit signs of old or even digital messenger displays that attract customers and deliver content using a futuristic projection that is completely customised. Digital messages can be looped or interactive to give customers a one-of-a-kind experience. We are also investing in 3D printing technology that is used to make three-dimensional letters and signage.
When you join the Signarama network, you join a global network of talented franchisees that are there to support you, just like our franchise support office will. The knowledge is there to help you grow your business and benefit from the experience and help you launch your Signarama store.
At Signarama we invest in our franchisees’ success.
It’s critical for new sign & printing franchisees to enter into a brand that has proven systems and processes, as well as comprehensive training and ongoing support to make sure that franchisees hit the ground running and stay running at full speed Signarama is proud to offer a turn-key package to get you launched smoothly and continue throughout the life of your business.
Our five-week training has a specialized structure:
* The initial 2-weeks of training in the Center for Entrepreneurial Excellence at Signarama’s global headquarters in West Palm Beach, Florida.
* Up to one week of on-the-job training in the store of an established Signarama franchisee.
* Two weeks of technical and marketing training at your new store, during which time a local operations advisor will ensure you’re off to a solid start.
The training does not stop there; you will receive regular visits from our local support team, who are there to assist you in areas such as point-of-sale software, operations management, financial analysis, pricing, staff training, marketing and sales.
Continuing Education Programs
With Signarama you’re getting an established set of systems and processes that are proven to work. You’ll also use our proprietary continuing education program. This system provides ongoing training in our programs for existing franchisees and includes training tracks for their staff. Users are guided through a step-by-step process that is interactive and informative.
We’re committed to keeping you current on the latest advances and sharing our industry knowledge with your employees. We also have training aids to assist you with store operations that include manuals and training guides, an extensive online video tutorial collection and regional seminars to make you and your staff the best sign and marketing professionals you can be.
Further to that, you will be encouraged to attend and participate in our regular regional meetings, franchise conferences and collaborating with other franchisees.
One of the great things that our franchisees tell us about being a Signarama franchisee is that every day is different. Every project is custom-made, and you can see the tangible results of the hard work that you and your team have done.
Some of the key activities of a Signarama franchisee are to build the name of Signarama in their local community. That’s a simple task of getting outside of your shop and going to meet other local business owners and let them know of your services. It’s a tried and true method that has been working for us since the 1980’s – there’s simply nothing like going face-to-face to build relationships in your local community.
Of course it is the responsibility of the franchisee to build and manage their team. Your team will be key to meeting client expectations in design, manufacture and installation, and you will be at the centre of ensuring that you exceed those expectations.
As the franchisee, you will have a large involvement in building the sales within your business. Firstly as the key salesperson that will meet with clients, and then in building your sales department to help grow your revenues.
Naturally you will consistently review reports, assess opportunities and challenges to the business, look for ways to grow and develop your team around you.