The Alley – a famous Taiwanese bubble tea brand from graphic designer Mao-ting Chiu has grown to 300 locations across Taiwan, Korea, UK, Germany, France, Japan, Canada, France, Australia, and the US since it first opened in Taiwan in 2015. Its first UK location was opened in November of 2019, the store is located in Holborn, central London.

With the aid of social media, the Alley’s instagrammable sweet drinks and decor have attracted fervent milk tea lovers to line up for hours for a sip of tea whenever a new store opens. Chinese people speak of the Alley as the ‘internet celebrity tea’, meaning the tea goes viral overnight on social media, like internet celebrities.

A good cup of tea is hidden within each and every one’s heart. On that relaxing afternoon, bath in sunshine’s warmth, sprinkle by breezy wind, charmed by a lover’s smile, fulfilled by the pleasing aftertaste. Reminisce the touching satisfaction from that first cup of good tea, to share this delight with everyone, to keep up with this originality, give rise to ‘The Alley’.