The Sleep Nanny® is a globally successful and trusted sleep coaching brand supporting parents with the healthy development of little ones’ sleep without compromising on psychological or relationship development. We advocate a holistic view to ensure the wellbeing of the whole family and recognise that no two little ones, sleep challenges or families are the same.
The Sleep Nanny® was born in 2013 and officially founded in 2014 by Lucy Shrimpton who is now an award winning sleep expert, author, speaker, positive psychology coach and business mentor. Lucy has trained around 300 sleep consultants in 23 countries with a ripple effect of many thousands of lives transformed through healthy sleep.
When parents choose a Sleep Nanny® consultant, they know they are in expert hands with professional services that are not only proven to help little ones sleep better but also empower parents with more knowledge and confidence to maintain healthy sleep for the family. The Sleep Nanny® is not just an authority in the sleep training industry. We offer a completely customisable solution to help parents with their little ones’ sleep BUT what we stand for is way bigger. We are a force for health, happiness and vitality and this starts with sleep. Every parent with whom we can share the wisdom and empowerment for better sleep, can instill life altering habits in their children and collectively we can raise a physically and mentally healthier generation.
Since launching as a franchise during the summer of 2023 with ambitions for total market domination of the sleep space, The Sleep Nanny® can already boast over 25 franchisees and counting. The community is growing in number and in success. Since investing in the franchise, many of our franchisees are celebrating new milestones and smashing their business PB’s! Record lead generation, record social media outreach, record sales and record revenue. The sky’s the limit!
The Sleep Nanny® is an in-home based franchise and does not operate within set regions or geographical boundaries as the vast majority of our sleep clients are coached remotely. This means global outreach for our franchisees and, long term, global domination of the sleep industry!
To practice as a sleep consultant and support parents and caregivers of babies and children is an unregulated profession, meaning anyone can do it. However, it is unlikely that you would win much business or sustain a credible reputation without appropriate training both in understanding sleep development and in how to coach parents and caregivers.
There is no shortage of information and education available online in both paid courses and free content along with books, studies and research papers. None of these will teach you how to implement the work of a sleep consultant using the integration of positive psychology coaching and our proven Sensory Sleep Methodology™ . We have combined science with soul to create a process which can be tailored to every client for the development of healthy sleep. Exclusive to your training as a Sleep Nanny Certified Partner, you will also gain your certificate as a Sensory Sleep Method™ practitioner along with the materials to assist you in delivering this support to your clients.
Franchisees of The Sleep Nanny® also benefit from high level business training. Having trained hundreds of sleep consultants in 23+ countries around the world and coached them in their businesses, we know exactly where you would get stuck, out of depth or overwhelmed which is why we have plugged every one of those business leaks for you.
No need to hire expensive copywriters to nail the sales copy – we have already taken care of that. No need to face your tech fears or invest in developers – we set up your website and provide your digital marketing template. Not a fan of the numbers? The Sleep Nanny® dashboard makes it easy to log your financials, record your data and keep a clear view of your business growth.
The difference between a successful business and a failed business is marketing. Without marketing, you have no business.
You could be the best at what you do and get nowhere while someone else, who is terrible at it, becomes a roaring success simply because their marketing is better! The training you will receive in this area is exclusive to The Sleep Nanny® and comes from our extensive, in-house expertise and experience. You will learn the essentials for marketing and consumer
psychology and utilise the many marketing tools and resources ready-made for you. We will help you to create your ‘secret
sauce’ strategy which will be unique to you.
Whether you want to stick to working with clients providing a one-to-one service or scale your business by delivering group programs and workshops, we have the formula, the framework, the marketing and the materials for you to do it. We will help you grow as you progress through the levels within your training suite – each level unlocking new opportunities for your business.
Regular planning sessions are held so that you always know where to focus your attention when you are working regardless of whether it is a full time or part time business for you – time is always precious.
As a sleep coach supporting young, sleep deprived families, your daily life as a Sleep Nanny® franchisee will predominantly be about building new relationships, direct marketing and coaching your clients.
Daily, you will be doing what aligns for you to market your business to your ideal client. This will likely involve a balance of marketing on social media, email marketing and in-person events, which include workshops, masterclasses and courses for parents. Further lead generation is up for grabs as well as earning commission through our app and luxury range of sleep essence products.
Most importantly though, you will be working flexibly and in a way that works for you and your family. While not all our franchisees are mothers, most are, and it is incredibly important to us that you have absolute autonomy of your time and to run your business, your way.
