The Wheel Specialist

The Wheel Specialist

Expanding Member
– Joined 2011

The Wheel Specialist, enables people to turn passion for quality into a profitable business, even without industry experience.

We first started franchising in 2006, but our model is built on the success of a business founded in 1955! Three generations later and we continue to thrive through recessions, the pandemic, and economic crises. We now have over 25 franchisees across the UK, delivering what our customers want: alloy refurbishment – and in 2021 we celebrated the refurbishment of our one millionth wheel!

As a management franchise, The Wheel Specialist offers you the chance to grow a business exponentially with our easy-to-follow model, and many additional income streams. You could also choose to open multiple-units, further accelerating your business growth.

By combining their determination with our training, support, and guidance, franchisees deliver job satisfaction to our collective 20,000+ trade and public customers each year, whilst enjoying a share in the total quotable work received by the network of £30m p/a.

Operating from your own plush showroom, rather than as a mobile unit, both private and trade customers will experience high satisfaction from the quality service you and your team deliver.


Franchisees do not need experience in wheel refurbishment to run one of our management franchises. You do need an ability to manage your people, a desire to know every aspect of how your business works, and the ambition to grow it. You also need an openness to learn The Wheel Specialist way, aligning with our mission to exceed customer expectation.

Based on almost seven decades of operational success, the TWS support team deliver a comprehensive, bespoke training programme to both franchisees and their staff. This includes:

  • operational and technical training
  • sales training to convert leads generated for you from our customer website (including 200 trade leads upon opening)
  • HR
  • health & safety
  • and business management

We also have a Trade Sales expert, who will visit prospective customers in your territory, on your behalf when you first open for business. He will then show you the best way to follow-up with them, giving you the confidence to connect with trade customers.

Our highly experienced head office team are right beside you throughout, from finding the right location for your showrooms, to knowing how to expand your customer database as you grow.

What will I do as a Franchisee

Working in your own showroom in a large, exclusive territory, franchisees start with a small team of technicians, part-time admin, and marketing. Although fully trained in how to carry out the work on customers’ cars, many franchisees’ primary role is managing their team as they deliver our 5* service, and respond to leads generated as they build relationships with customers.

Next Step

If you have drive and ambition, and great quality and excellent service are important to you, then contact us for further information on our rewarding business opportunity.



Key Information

Start-Up Cost:


Franchise Type:

Premises based

Sector Type:


Investment Type:

Start-up Franchise


B2B & B2C

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