Transforming Mind Solutions is a UK-based mental health service provider specialising in innovative, non-invasive treatments such as Transcranial Magnetic Stimulation (TMS), tDCS, and Alpha-Stim. Founded by Professor Alex O’Neill-Kerr, a consultant psychiatrist with over 30 years of experience in NHS leadership and clinical research, our organisation was established to offer evidence-based mental wellness solutions that support individuals experiencing depression, anxiety, and related conditions.
Our first clinic launched in Northampton in 2020, and since then we have successfully treated over 1,200 patients using personalised TMS protocols grounded in neuroscience and NICE-approved clinical standards. Our treatments are supported by a multidisciplinary team, and our services continue to expand in response to growing demand for effective, drug-free alternatives for mental health care. We began developing our franchise operation in 2023, recognising the need for a structured and scalable way to make TMS treatment more accessible across the UK. Our model was created to support private clinics, psychiatrists, and healthcare professionals who wish to add TMS to their existing service offering, or establish a new clinic entirely focused on neuromodulation treatments.
Each franchisee benefits from a comprehensive package that includes access to approved equipment, clinical protocols, in-depth training delivered through our TMS Academy, and operational support covering marketing, compliance, and business development. We also provide digital tools, branded materials, and exclusive territories to help franchisees succeed. The franchise model is flexible enough to integrate into existing clinics or operate as standalone services.
As of 2025, our franchise network includes our first international franchisee in Lagos, Nigeria, with further interest from partners in both the UK and abroad. While our initial growth has been measured and deliberate, our long-term goal is to create a national footprint that ensures TMS becomes a widely available and standardised treatment across the UK.
We are committed to ethical franchising and professional standards, and our franchise agreements are designed to ensure clinical integrity while allowing each franchisee to retain their own brand identity outside of the Transforming Mind Solutions treatment space. Our aim is to empower mental health professionals to offer transformative care, while benefiting from our proven systems and community.
Transforming Mind Solutions operates with a strong social mission at its core: to improve mental wellness through evidence-based care and compassion. We believe that quality mental health care should be accessible, effective, and adaptable—and our franchise model is a vehicle to achieve that vision across the UK and beyond.
Training sits at the heart of the franchise model at Transforming Mind Solutions. It’s not just about learning how to deliver treatments safely — it’s about understanding the full scope of what it takes to run a high-quality, compliant, and compassionate mental health clinic. Through TMS Guidance, our dedicated training programme, we equip every franchisee and their team with the tools they need to launch confidently and grow sustainably.
All new franchisees receive comprehensive initial training delivered in person over five days at our clinic in Northampton. The training covers clinical procedures, health and safety, patient engagement, and how to operate the TMS equipment to the highest standard. It also includes observation of real-world sessions with patients and time to practise within a supervised environment. Training is led by senior members of our team, including Professor Alex O’Neill-Kerr and Richard Williams, and is grounded in NICE-approved protocols and our own extensive experience. Every session is practical and tailored to the clinical and operational realities of running a TMS clinic. In addition to clinical training, we provide franchisees with the business foundations they’ll need. This includes training on clinic operations, booking systems, pricing structures, financial forecasting, marketing strategies, and how to build referral pathways.
Franchisees are also shown how to track outcomes and ensure high service standards. We provide all franchisees with access to our digital resource hub, which contains editable templates, treatment documentation, consent forms, operational policies, and marketing materials. This is supported by our confidential SharePoint portal, which acts as the central location for updated training materials, brand guidelines, and ongoing updates. Further training modules are available online, allowing franchisees and their staff to continue learning beyond the initial setup. These cover specialist areas such as trauma-informed care, the use of Alpha-Stim and tDCS, as well as updates in neuromodulation research. All modules are designed to be practical, engaging, and applicable to daily clinic life.
Following launch, franchisees are assigned a dedicated mentor for the first six months to support them through onboarding, operations, and growth. Support is always available beyond this initial period, and we are happy to provide site visits, phone consultations, or video sessions whenever needed. Refresher sessions and CPD opportunities are provided regularly, and franchisees are encouraged to attend our annual meet-ups and CPD events where we share insights, research, and best practice across the network. Above all, we believe that training should be ongoing and responsive — not a one-off. Whether you’re expanding your clinic, onboarding new staff, or introducing new treatments, TMS Guidance is designed to grow with you.
As a Transforming Mind Solutions franchisee, your day-to-day responsibilities will be a balanced mix of clinical focus, patient care, business development, and team management. While each franchisee’s routine may vary depending on whether you run a standalone clinic or integrate into an existing practice, the core structure of the day remains consistent — patient-centred and purpose-driven.
Your morning will often start by checking the clinic’s schedule, reviewing patient bookings, and ensuring treatment rooms and equipment are prepared for the day. Many franchisees choose to personally oversee treatment delivery, especially in the early stages, so you may be directly involved in conducting or supervising Transcranial Magnetic Stimulation (TMS) sessions, or observing your trained staff as they carry out the day’s first appointments.
Throughout the day, a significant part of your role will involve supporting patients through their treatment plans. This includes conducting consultations, answering questions, monitoring progress, and maintaining accurate treatment records. Building rapport with patients is an essential part of the experience — many clients come to you during a difficult time in their lives, and your clinic is a space for hope and recovery.
In parallel, you’ll also be managing operational aspects of the business. This includes reviewing your treatment outcomes, tracking new enquiries, responding to emails, and liaising with your support contact at Transforming Mind Solutions when needed. Whether it’s ordering supplies, scheduling a machine service, or planning your next marketing push — you’ll be hands-on with the details that keep your clinic running smoothly.
Marketing and relationship building are key parts of growing your local presence. You may spend time reaching out to nearby GPs, psychiatrists, or wellness providers to raise awareness of your services, or attend local events to promote mental health support in your area. A portion of your week will be dedicated to networking, digital marketing efforts, and maintaining an active online presence — all supported by our central marketing team.
Staff development is another vital area. You’ll check in with your team to ensure they feel confident, supported, and aligned with the TMS approach. Some franchisees also deliver in-house refresher training or arrange for team members to access TMS Guidance resources as needed.
While some tasks are routine, no two days are the same. Some days will be busier with back-to-back patient sessions; others may focus more on administration, strategic planning, or growth. What stays consistent is the sense of purpose — knowing that you are offering evidence-based treatments that truly help people move forward with their lives.
Franchisees also benefit from the support of the wider network, so regular check-ins, group calls, or training sessions may form part of your week.
Ultimately, being a TMS franchisee is about combining your passion for mental health with a structured, supportive business model — giving you both professional fulfilment and the autonomy to grow something meaningful.
