TruGreen Professional Lawn Care

Established Member
– Joined 2004

Build a profitable business enjoying recurring income, high gross profit and thriving demand.

There’s enormous scope to expand your franchise to a multi-van fleet of branded vehicles, using bespoke and high-quality products, equipment and services to deliver quality lawn care in your local area.

Owning a TruGreen franchise means operating a growing lawn care business that expands upon seasonal sales and marketing activities to grow a fleet of lawn care operatives who provide tailored lawn care treatments to your customers.

TruGreen has been franchising in the UK and a member of the British Franchise Association since 2004.

Its roots can be traced back to 1973, when the company was founded in Michigan, USA.

Fast-forward 17 years to 1990, the brand was purchased by ServiceMaster, bringing exceptional lawn care services to the UK from across The Atlantic.

Since then, the TruGreen brand has become synonymous with quality service, high standards of tailored lawn care treatments and technological advancement both behind the scenes and in its service offering.

TruGreen is an aspirational management brand with a great return on investment and superior franchise support.

Whether through its unique Brand Management System and systems for success or through market-leading products and services, the brand is always looking forward, advancing lawn care franchising and focusing on the same goal it has always had… to cultivate thriving businesses and healthy, green grass with no weeds.

TruGreen is a lucrative opportunity for business-minded individuals who want to grow a scalable operation with a significant return and asset value through a unique model for success within the expansive lawn care industry.

The UK has over 26 million homes, 87% of which have gardens. That equates to over 23 million homes in the UK where you can make money. And counting…

Over 100,000 new homes are built in the UK each year. Your territory potential grows year on year.



The TruGreen training academy is a two-week comprehensive training program that gives our newest recruits the expertise to begin their new business venture with confidence.
This is delivered as a fortnight of intensive training at the Franchise Support Centre in Leicester and remotely. You will also be required to complete two lawn care qualifications known as PA1 and PA6.

The academy subjects include Daily Operations, Sales & Marketing, PR, Business Planning,
Insurance, Customer Service, Lawn Care Products / Chemicals, Human Resources, Health & Safety, Brand Management System / CRM, Employment Law, Recruitment, GDPR, Data Protection and Machinery / Equipment.

Our training does not cease on completion of the academy. Ongoing training is provided throughout the length of the franchise agreement. We run regular workshops, webinars and 1-2-1 training (if required) either on-site or at our Franchise Support Centre.

The TruGreen network of business owners is also happy to provide ad-hoc shadowing days, as they offer a real insight into life with TruGreen and build lasting relationships with your peers.

You’ll combine TruGreen’s expertise with your ambition to dominate the lawn care market with 60 years of franchise expertise, a multi-specialist marketing team, award-winning technical knowledge, and an industry-leading IT system.

What will I do as a Franchisee

You will focus on developing your business by working closely with a central support team to implement and follow a structured seasonal marketing plan to ensure upward growth in both your existing customer base and prospective customer market.

If you want to develop a scalable business by using every aspect of the support TruGreen offers, they have the tools to help you grow.

With TruGreen, you do growth work, not grunt work.

Though their service is lawn care, TruGreen is a sales and marketing business, not an owner-operated outfit.

From day one, your role will be running the business as a manager to develop the business through structured, seasonal sales and marketing plans.

As the business is designed to scale quickly, it’s vital that it can respond as fast and effectively to the leads generated by your marketing efforts.

You’ll be ready to sell to prospective customers by providing quotes and overseeing day-to-day operations via their patented and unique Brand Management System.

You don’t need experience in lawn care operations. This will not be your job.

The professional and expert lawn care services delivered to your customers will be carried out by your growing team of technicians, overseen by a Senior Technician who supports you during Year 1.

Key Information

Start-Up Cost:

£49,950 + VAT

Franchise Type:

Home based

Sector Type:

Home Improvement & Renovations

Investment Type:

Management Franchise



07590 244982

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