Expanding Member
– Joined 2017

Veeno is a gateway to the Italian “Dolce Vita”. Taste meets lifestyle and attention to detail is driven by passion.

Veeno Wine Bars offer quality food and wines, sharing the habit of the “Aperitivo” culture. Service is friendly and personal and this authentic tradition lives in every glass and snack served.

The style is simple and neat: design focuses on materials, space, lights and relaxed lifestyle for the customer. The eye-catching display of wines is presented throughout the unit along with elegant photographic images on the walls to complete the setting of a corner of Italy.

When it comes to franchising, we are seeking steady growth with partners who are as passionate about quality and customer service as we are. It’s about quality of franchisees above quantity.

Veeno is the Gateway to the Italian Lifestyle, where taste meets style and attention to detail is driven by passion.


Veeno provides a comprehensive training programme for franchisees, combining training in another Veeno site with last couple of weeks being in the franchisee’s venue (pre-opening).
This will be mentored throughout, with increasing exposure to the business and customer service aspects as time progresses.

Training includes kitchen and bar products and recipes, equipment usage, menu knowledge, on boarding & induction, suppliers account setup, recruitment & interviews, labour management & rotas, EPOS, customer service & journey, customer feedback & reviews, service standards, heads-on practice

A trip to the family vineyard in Sicily is also on offer to help franchisees gain a better understanding of this side of the operation, learn of the history and see the methodology used.

What will I do as a Franchisee

A franchisee will be responsible for the entire operation, particularly the customer experience, stock ordering and control and also for networking in the local area, encouraging businesses to visit the venue as well as the general public.

Training and motivating staff with on-site management is paramount to a successful and sustainable Veeno store and where leadership skills are essential.

Finally, the passion about the quality of the food and drinks cannot be stressed strongly enough in its importance to our brand and to the customer experience.

Key Information

Start-Up Cost:


Franchise Type:

Premises based

Sector Type:

Food & Drink

Investment Type:

Start-up Franchise




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