Wiltshire Farm Foods

Wiltshire Farm Foods

Established Member
– Joined 2003

Wiltshire Farm Foods is a food franchisor, delivering chef-prepared meals to customers in their own homes. Backed by apetito UK – the leading provider of meals to the health and social care sector.

Our tasty and nutritious meals have helped thousands of people to stay at home, rather than going into residential care, by ensuring they eat properly. And because each one is tailored to customers’ dietary needs, we are franchising with a real difference.

With over 25 years of successful trading, Wiltshire Farm Foods has grown to become a nationally trusted brand, earning a 5-star rating on Trustpilot, and annual turnover in excess of £100m.

With a network of over 80 franchise partners in non-competing territories, our franchise has a proven track record of servicing the UK’s largest – and consistently growing – demographic. Our tried and tested business model offers franchisees strong, proven returns on investment and a territory with an established customer-base and turnover.


All franchisees benefit from a tailored start-up programme, combined with both on- and off-site training. This equips them with the key skills and practises for a strong start to their franchise.

Our tools and systems are designed to enable franchisees to manage their team and customers’ expectations efficiently: from establishing relationships with important referral partners, to effective marketing, inspiring their team, and recognising growth opportunities.

What will I do as a Franchisee

You manage your team as they deliver meals to several hundred customers a week, within their territory. Orders are received via phone, web, or direct to the driver. They are then picked for the next available delivery day. We aim to ensure the same driver visits the same customers, so they can develop a rapport – a direct goal for delivering the personal touch, alongside a tasty and nutritious meal.

Key Information

Start-Up Cost:


Franchise Type:

Office based

Sector Type:

Food & Drink

Investment Type:

Resales Only


B2B & B2C

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