WPA Healthcare Practice Plc

WPA Healthcare Practice Plc

Established Member
– Joined 2005

Western Provident Association (WPA) are one of the UK’s most respected health insurers. Healthcare Practice Partners advise the self-employed, professionals and SMEs on the WPA products and services best suited for them.

Who becomes a Healthcare Practice Partner?

WPA Healthcare Practice is looking for aspiring individuals who are willing to work hard. Someone who shares their values and has a commitment to excellence. They follow a rigorous selection process to maintain exceptionally high standards and select the right people. Based from home, and with no need for stock or staff, you will generate new opportunities within your area through networking, contacts, and introducers.

Healthcare Partners have had many varied careers before joining the Healthcare Practice, but they are all superb communicators who share a passion for excellence.

Far more important than sales experience, is having the right personality, dedication, and aptitude to take responsibility for a business that has a brand their client’s trust.

Healthcare Partners focus on the service they provide their clients.  They are all trained first and foremost to listen and ask questions, so they truly understand the needs of clients.  To give the best advice and never rush.

WPA Healthcare Practice

Just health insurance. No distractions.

WPA Healthcare Practice is a wholly owned subsidiary of WPA, authorised and regulated by the Financial Conduct Authority.

You will be the face of the Healthcare Practice within your local community. A person with integrity, who exemplifies our exceptionally high professional standards. Meeting with new and existing members, you will advise, promote and tailor WPA healthcare policies to their exact needs. A unique advantage over other private medical insurers who rarely encounter their customers face to face.

For those with the passion and determination to run your own business, taking on a franchise makes perfect sense. Operating within a proven model reduces the level of risk while giving you the flexibility to build a long-term, sustainable business with you in control. With more than 82 Healthcare Partners across the UK and full membership with the British Franchise Association, the Healthcare Practice knows how to support the people who buy into their business.

The Offering

The Healthcare Practice believe their success starts with yours. A unique launch package, together with world-class training and support, will give you and your business the best possible start:

  • £15,000 guaranteed fees scheme – if you take on a new Healthcare Practice with no existing client base, you will be eligible for the guaranteed fee scheme.  The fund is designed to assist you throughout the challenging first two years of your business. Forward loaded, the capital is released incrementally to ensure your business gets off to the best start.
  • Mentor for two years – One of our Senior Healthcare Partners will become your mentor for two years. Calling on their experience to guide you during the formative years of your new business. Your mentor will be local to you, so they can be on-hand whenever you need them.
  • £3,000 marketing budget – A marketing budget to promote your Healthcare Practice. Typically, Healthcare Partners see the greatest return on investment from hosting networking events, purchasing targeted data, attending exhibitions and undertaking marketing campaigns.
  • Innovative technology – WPA are widely recognised as leaders of technological innovations within the industry. You will benefit from access to sophisticated systems and cutting-edge solutions, including a bespoke CRM platform
  • Enhanced remuneration – you will receive enhanced fees on individual healthcare policies sold within the first two years of your business.
  • CII membership – As a business committed to professionalism, you will need to study for the Chartered Insurance Institute (CII) Certificate in Insurance. The Healthcare Practice will pay for your examination, along with ongoing membership to the CII.


The Investment

As part of the WPA Group, a not-for-profit organisation, the Healthcare Practice don’t seek to make a profit. This approach is reflected in the low investment fee to become a Healthcare Partner. There are no monthly management service fees to pay and no cost to renew your Practice.

  • A one-off investment of £9,200 (inclusive of VAT)
  • Your commitment to Treating Customers Fairly.  A returnable fidelity bond of £2,500
  • A 5-year business plan – to help you realise your ambitions.
  • Drive and ambition – vital elements to making your business succeed


The Healthcare Practice Plc is a wholly owned subsidiary of WPA who are one of the UK’s most respected health insurers. Franchisees meet with new and existing members, advising, promoting and tailoring WPA healthcare policies to their exact needs.

Franchisees focus on the service they provide their clients. Trained first and foremost to listen and ask questions, so they truly understand the needs of clients.

With more than 70 franchisees across the UK the Healthcare Practice know how to support the people who buy into their business.

The Healthcare Practice have both vacant areas and existing portfolios for sale throughout the UK.

Our reputation is everything to us. Something we absolutely will not compromise on. So we are very selective of who becomes a franchisee. Individuals must have the right personality, integrity, and aptitude to take responsibility for a business that has a brand our clients trust.

In return for the investment and commitment our franchisees make in their Practice, we offer unrivalled training, marketing, and support.


Our training is conducted both remotely via Teams and at our Taunton Head Office over a 4 week period.  The initial training course focuses on compliance and product knowledge – this is both practical and classroom style. There is then a two-day sales training course, where individuals are shown the best routes to market and great sales techniques.

Franchisees are also given a mentor for the first two years of their franchise.

There is also ongoing classroom, practical and online training throughout the lifetime of the franchise

What will I do as a Franchisee

The role of a franchisee is very mixed – it consists of networking meetings, new customer sales visits and presentations, existing customer renewal visits, administrative work and quoting using a bespoke CRM system, sales calls and meeting with introducers.

Franchisees deal with both small to medium size business and individual customers.  Their day would consist of both administrative and sales work – not one day is the same.

Key Information

Start-Up Cost:


Franchise Type:


Sector Type:

Business Services & Support

Investment Type:

Start-up Franchise



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