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Granite Transformations implement new field support initiative

Rocksolid Granit (RSG), the UK franchisor for Granite Transformations, has facilitated a new way to help their franchisees meet customer demand without taking on the additional risk of increasing employee headcount, at a time when consumer expenditure on kitchen installations continues to flatline.

The franchise does not want to risk damage to its reputation by contracting out extra work to installers who have not been fully manufacturer-trained; RSG Europe has come up with a novel solution in the form of a centrally-managed team of ‘Flying Fitters’.

Recruited and trained at RSG’s Tunbridge Wells headquarters, the team of worktop, replacement door and tiling specialists will be available to travel nationwide, covering any shortfalls in franchisees’ own skilled manpower resources. Each Flying Fitter will arrive at the customer premises in a Granite Transformations-liveried van, equipped with all the materials and tools for the job in hand.

This temporary staffing initiative means Granite Transformations showrooms need never turn away work when their own installations people are overstretched, and can therefore delay recruiting permanent fitters until the market recovers. It forms part of RSG’s franchise support programme and enables GT franchise owners to build their businesses without over-extending themselves financially.

“We are a franchise operation and that means each of our Granite Transformations retail territories is a self-owned business that needs to balance its books and plan for growth without exposing themselves to undue risk,” says RSG chief operating officer, Danny Hanlon. “With lucrative new revenue opportunities like our glass mosaic tiles for kitchens and bathrooms, we shouldn’t like to see our business partners missing out, simply because they don’t want to increase headcount when we’re still not out of the economic woods.

“Equally, our worldwide reputation is built around the quality of our installations and we don’t want to let our brand equity become undermined by work that is less than first-class,” he adds. “Besides, much of our franchisees’ business comes from word-of-mouth recommendations and client referrals, so GT Flying Fitters should ensure complete customer satisfaction and help leverage extra work for our franchise owners.”

Granite & TREND Transformations

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