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Home Instead Senior Care is Jodrell banking in further growth

At a drinks reception at the world famous Jodrell Bank observatory in Cheshire, home care franchise Home Instead Senior Care, celebrated the award of their one hundredth franchise licence.

The venue is of specific significance as its founder; Sir Bernard Lovell is a client of Home Instead Senior Care. Representatives of the Lovell family and key representatives of the franchise industry also joined the Home Instead franchise network. Guests included bfa Chairman, Michael Eyre, Yoshino Nakajima, Senior VP & Chief Operating Officer of Global Operations at Home Instead and many other franchise industry professionals.

Having visited the UK specifically to attend the event, Yoshino Nakajima spoke about the scale of the organisation as Home Instead Senior Care is now represented in 17 territories over 16 countries and has an annual turnover of almost $1bn. She said: “Worldwide only 5% of all franchise businesses ever reach 100 franchisees. The home office team in Omaha Nebraska are proud that the UK business is now the second largest Home Instead network outside of North America.”

Receiving their award as 100th franchisees husband and wife team Richard and Jo Aram said: “We joined the business having seen specific examples of care delivered in an uncaring way. We want to make a difference and believe that Home Instead Senior Care will allow us to do this. Having only just joined the franchise, the opportunity lies in front of us but the training and support that we have been given has made the transition from corporate life into the social care sector a smooth one.

Home Instead

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