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How attractive is your shop window?

How attractive is your shop window?

Right now, our virtual high street is buzzing! People are out in their thousands looking to change their lives, whether this is to improve their quality of life, take more ownership or to pursue a long-standing dream of running a business. Now more than ever people are realizing life is too short to ask – ‘what if?’  

bfa top tips for being seen on the virtual high street 

Paint a picture of the franchisee experience

Providing a deep understanding of being a franchisee with you is crucial when engaging with prospects. It’s highly likely that the prospect will engage if they can put themselves in the shoes of your franchisees and see the benefits. Paint that picture for them to pique interest and use your network to authentically promote the benefits.  

Your brand should be front & centre 
With so much competition for franchise investment, it is vital to stand out from the crowd. Your logo must be present, and it must be unique. Stay within your brand colour pallet and try to use eye-catching imagery that brings your brand to life. This attracts attention and will help people to engage with your proposition.   

Build a story telling momentum 
When people search for an investment opportunity it is more likely they will be attracted to the ones that are clearly moving forward! Whether it is due to innovation, investment, network achievements, industry awards or growth… Ensure you take the time to share what is happening in your business, and why that makes you the obvious choice. 

Care about where you are – location is everything! 
Yes, a sale is a sale, but do not sell yourself out by promoting your offer in the wrong place. It could devalue your reputation! 

Did you know?  

The bfa directory has received over 90,000 visitors and over 330,000 visits across the site since the 1st of October 2020. Make sure you do not miss out on this huge opportunity, to be seen by all these potential new lead prospects, by contacting press@thebfa.org immediately.

We can help with content, support your franchise-listing optimisation on our site, and introduce you to opportunities in 2021 to increase your brand alignment with the bfa. 

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