International Keynote Speaker, Founder and CEO of ActionCOACH extends his expertise to the UK franchise industry

International Keynote Speaker, Founder and CEO of ActionCOACH extends his expertise to the UK franchise industry

The British Franchise Association is proud to bring the UK franchise industry a unique and extremely valuable opportunity to experience, first-hand from a world class business coach and franchisor. On Thursday 7th May Brad Sugars, the ActionCOACH founder, Chairman and CEO will take over the 16.00 Franchisor Power Hour and share his 11 steps all business owners need to take now. Brad will present and take questions about ‘PIVOT’ – How to Survive & Thrive, including subjects such as

  • Improving communication
  • Changing ones’ business model  
  • Marketing strategies
  • Compassionate sales

Focus will be on the steps small businesses and individuals will need to take to get through the current crisis and launch into their next phase of development.

Brad’s main business ActionCOACH began in 1993 in Brisbane, Australia. The company has received many awards in both franchising and in business and is ranked as a leading business coaching franchise according to Entrepreneur Magazine.

ActionCoach UK have been members of the British Franchise Association since 2005 and have been the recipents of several bfa HSBC awards.

During an interview with Mentor Magazine, Brad Sugars told the journalist;

“When I was twenty one, I said to my Dad, “You know Dad, I can’t get any good people in my company.” He turned to me and said, “You know Brad, you get the people you deserve.” I realized that, if I am an atrocious leader then I get really bad people. So I have to learn to be a great leader and then I will attract top people. I have to build an awesome company that attracts awesome people. Have a vision. If I run a poor business I will attract poor people. So that whole leadership and teambuilding aspect is vital to running a business and being successful.”

Brad Sugars makes no apologies about expecting the best from his people.

“The ActionCOACH system talks about the cycle of business. The owner should focus on the team. The team should look after the customers. The customers will look after the business and the business will look after the owner. If I don’t expect the very best in my people and help them to grow then the truth is I won’t have great people or a great company.” Brad says.

Pip Wilkin’s, bfa CEO commented on Brad’s support of the bfa and UK franchise sector;

“We often talk about the power of collective ambition in franchising. Having strong relationships with our members means we can collaborate on amazing opportunities like this one. It isn’t everyday that you can secure an international keynote speaker to present, and I’m delighted we are able to open the opportunity to hear from Brad, to the entire franchising sector. This is testament to the relationships and influence the bfa have built both nationally and internationally over 42 years”.

The access information to join is:

Franchisor Power Hour
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Access Code: 947-910-013

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