Kare Plus Franchising is delighted to have been selected as finalists for this year’s prestigious Franchise Marketing Awards for Best PR Campaign.
The annual awards event from Venture Marketing Group will take place during this years virtual franchise show on the 2nd October.
The objective of our #StepUp campaign was to increase recruitment volumes during the Covid-19 pandemic. Industries such as hospitality took an immediate hit with redundancies, furloughing of staff and overall uncertainty of job security.
At the start of the pandemic our staffing levels became stretched due to the sheer demand and need for nurses and healthcare workers across the UK. This meant that to accommodate additional demand we needed to increase our supply so we orchestrated multiple campaigns targeting both qualified and unqualified workers to join Kare Plus.
We appealed to qualified workers within healthcare as we could block book their shift patterns and essentially guarantee work for them upon joining our network. For unqualified marketing campaigns we targeted the hospitality sector with good interpersonal skills that can be transferred to care. Our homecare side of the business provides full training and the ability for new starters to be earning within a very short time frame.
Marketing Manager for Kare Plus, Adam Mence outlined “Recruitment is always a critical activity for a healthcare organisation and when we find ourselves in challenging times with an increase in demand it has never been more important.
During the current climate we felt digital listening was a fantastic opportunity for us to increase our brand awareness across our franchise locations. Radio advertising is known to be one of the most trusted mediums of advertising and we are confident that this new campaign will support our national network of offices to help get more people into care so we can continue to grow and support local communities, nationally.”
Learn more about how Kare Plus Franchising supports our network, contact our team today.