The trusted industry event for leadership development and franchise growth

The bfa is delighted to announce that we will be hosting a one-day ‘Leadership in Action’ Virtual Conference, on June 24th, 2021. The agenda is packed full of essential breakout sessions, insightful and inspiring key-note speakers, and meaningful panel discussions. Experienced Industry Professionals will be drawing on, and sharing, their experiences of navigating the difficult challenges that we all faced during the past year.

Open to the entire franchise community Worldwide, this conference will prove to be an unmissable date in the calendar, and promises huge value for all who attend, as we move into the ‘New-Normal’ world of franchising and doing business!

Morning Agenda


Welcome & Introductions
Pip Wilkins, CEO, bfa
An introduction to the virtual event giving you all the vital details for the day ahead
and an overview of the agenda


Leadership In Action
Pip Wilkins, bfa and Andy Brattesani, HSBC


Keynote Speaker
Sabrina Cohen-Hatton




45 Minute Breakout Sessions – choose one of the following:

  1. It all starts with you – The importance of self-care and knowing your why.
    Dan Archer, Visiting Angels UK
  2. The Business ‘Big 3’ – Setting your objectives and cascading them through your organisation.
    Berkeley Harris, Sandler Training
  3. Inspiring Positive Change – The rationale, communication and implementation of change.
    Neil Randall, Anytime Fitness
  4. Creating an effective culture – Setting the personality and environment for your business… Your people matter!
    Mark Llewellyn & Terry Mullen, Revive! Auto Innovations UK

Leadership Snapshot Video

This is a QFP qualified event

All attendees booking on to the Leadership in Action Conference will receive 350 QFP points.

Dan Archer,
Visiting Angels UK

Berkeley Harris,
Sandler Training

Neil Randall,
Anytime Fitness

Mark Llewellyn,
Revive! Auto Innovations

Terry Mullen,
Revive! Auto Innovations


Creating an Inclusive and Diverse Team – Panel Discussion
Chaired by Pip Wilkins, CEO, bfa
Developing the right organisational structure, recruiting the best talent and building an effective support system to grow your people.

Emily Price,
British Franchise Association

Gavin Cornish,
Domino’s Pizza

Kevin Brent,

Christine Kelly,
Little Kickers

Kevin Yates,

Guardian Angel Carers

Afternoon Agenda




Keynote Speaker
Scott Greenberg


45 Minute Sessions – Choose one of the following:

  1. Being the Best Version of Yourself – Self-Awareness, delegation and how to lead with character.
    Louise Harris, Mathnasium
  2. Reporting For Success – What gets reported is what gets done. Have you got the right
    framework and accountability processes?
    Karl Sandall, TaxAssist Accountants
  3. Internal Change Management – Maintaining people engagement, confidence and well-being
    and managing resistance.
    Deborah Stanbury, Franklin Covey
  4. Developing Trusted Relationships – How to build and engender a culture of trust with
    your people.
    Martin Jones, Home Instead

Leadership Snapshot

Louise Harris,

Karl Sandall,
TaxAssist Accountants

Deborah Stanbury,
Franklin Covey

Martin Jones,
Home Instead


Leadership In Challenging Situations – Panel Discussion
A panel of resilient business leaders discuss their lessons of leadership bouncing back from a year of adversity and uncertainty.

Chris Chidley,

Ruth Brown,
Home Instead

Graeme McKinnon,
Why Leadership

Julian Chambers,

Ellie Tidy,

Maxim Cohen,
The UK Adviser Group


Keynote Speaker
Steve Backley & Roger Black


Summary & Close
Pip Wilkins QFP, CEO, bfa

Keynote Speakers

Dr Sabrina Cohen-Hatton

Sabrina Cohen-Hatton is one of the few women to have served at the top of the fire service. She combines her role as one of the most senior female firefighters in the UK with work as a Research Fellow at Cardiff University where she specialises in behavioural neuroscience, in particular how humans make decisions under pressure. She is also the author of The Heat of The Moment – A Firefighter’s Stories of Life and Death Decisions.

Showing resilience and determination from a young age, Sabrina was homeless on the streets of South Wales when she was 15. After two years on the streets selling The Big Issue, she was able to secure accommodation and at 18 joined the fire service. Whilst working as a firefighter she also studied at the Open University and then at Cardiff University, completing her PhD in Psychology. In the fire service,
Sabrina became one its highest ranking women officers. She climbed the ranks serving in some of the largest fire brigades in the country, whilst maintaining her academic work with Cardiff University. Her subsequent research into high pressure decision making in the emergency services has not only won awards but has also influenced policy at a global level.

Scott Greenberg

Scott Greenberg helps franchisees improve their leadership skills and grow their business. For more than two decades he’s been a full-time speaker and franchise performance coach, giving presentations throughout the world to franchise clients that include McDonald’s, Great Clips, Anytime Fitness, Wyndham Hotel Group, RE/MAX, and countless other emerging, mid-sized and large franchise organizations. Scott specializes in the human elements of franchise operations that include franchisee mindset and brand culture, employee management and coaching, and customer experience and retention. For ten years Scott was a multi-unit franchisee with Edible Arrangements.

In addition to building a top-ranked flagship location in Los Angeles, Scott acquired a second struggling location and made it profitable within the first year. His operation won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide. Scott sold his enterprise in 2015 and today focuses full-time on speaking, coaching and writing for the franchise industry. Scott is the is VIP contributing writer for Entrepreneur.com and Global Franchise Magazine, and the author of the new book The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar.

Steve Backley

As one of Britain’s most consistent and popular athletes for over a decade, Steve established himself as one of the all time greats of his sport having been ranked in the world’s top ten every year between 1989 and 2002 in the javelin. Steve is the only British track and field competitor to win medals at three different Olympic Games.

He broke the World Record three times and was crowned ‘World Athlete of the Year’ by the IAAF in 1990. In retirement Steve has been successful in various businesses including personal development coaching, property education and investment, as well as being a key part of the BBC athletics commentary team for over 15 years.

Roger Black

Having represented Great Britain for fourteen years at the highest level in athletics, Roger won fifteen major Championship Medals including European, Commonwealth and World Championship Gold Medals. Roger‘s greatest achievements were winning the Olympic 400 metres Silver Medal in 1996 and being part of the Gold Medal winning 4 x 400 metres relay team at the 1991 World Championships.

In retirement Roger has been a passionate and successful performance coach, motivational speaker and property investor and coach as well as directing an international fitness company under his well established brand, Roger Black Fitness.

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