Within the International Franchise community the Global Franchise awards are fondly regarded as the ‘Golden Snitch’ of discerning franchise accolades, a truly international award where votes are cast by the leading lights of the German, Canadian, American & British franchise associations.
So winning not one but two awards, (Best Children’s Educational Franchise & Global Franchise Supreme Champion) at the 2020 awards will undoubtedly go down as a pivotal moment for a British born franchise that’s made its name carving out an enviable niche that provides a positive 1st introduction to sport; courtesy of fun-packed educational football programmes for children aged 18mths to 7 years.
According to Little Kickers founder, Christine Kelly, ‘it’s impossible to put into words the positivity generated by such a prestigious award, not only in terms of recognising each and every member of our Little Kickers family for their unstinting support for our blossoming cause over the years, but in terms of the added momentum it provides our ambitious business moving forwards.’
From its humble trial in Clapham in 2002, Little Kickers has blossomed into a truly global operator (34 countries/330 franchises) where classes are now attended globally by some 70,000 children each and every week.
Little Kickers has enjoyed enviable success tapping into football’s universal appeal as the perfect conduit for encouraging children and parents to enjoy shared fun through sports-based activities, in a highly energised, laugh-out-loud interactive environment where small children thrive, building self-confidence, self-esteem and an innate sense of belonging.
‘Of course you never set out to win awards,’ concludes Christine, ‘but it’s so rewarding when industry experts cast their learned eyes over your bustling operation and say you’re doing a great job. The fact that our finest hour comes on the eve of our 18th anniversary makes any recognition doubly sweet and let’s be clear; securing this top award isn’t a cue to rest on our laurels, it provides extra impetus to our bold ambitions to push ahead.
For all the success we’ve enjoyed, we’ve so much more we want to achieve, from increasing entry numbers for young girls (currently 20% of our intake), to significantly improving our eco/ethical footprint, a venture which begins with us ensuring that the 100,000+ kits we order every year will be made from plastic harvested from the sea. If that wasn’t exciting enough, we also want to ensure that members’ kits that are no longer required (need next size/kids reach 7) are passed on to African orphanages (along with balls, kits and goalposts) to support/foster local enrichment programmes.’