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Live-in care provider Promedica24 triples investment in workforce as it continues to drive business growth in the UK

Live-in care provider Promedica24 triples investment in workforce as it continues to drive business growth in the UK

Promedica24, Europe’s largest provider of live-in care, has increased investment by over 200% for the recruitment and development of its UK workforce.

The company, which provide tailored live-in care services to people in the comfort of their own homes, has been investing heavily in the expansion of its UK workforce, streamlining recruitment and onboarding processes, and supporting staff with their wellbeing and professional development.  

The investment reflects Promedica24’s commitment to creating job opportunities across the UK and equipping people with the skills, training and experience they need for a fulfilling career in social care. The company offers a highly competitive salary above the market average, a variety of benefits, personal care managers, and bespoke training with opportunities for career progression and development.

Promedica24 has entrusted a new Head of Franchise Development, Michael Browne, with the growth of the UK franchise network. The company currently has 14 regional partners located across the UK, offering communities high-quality care services in the comfort of their own homes as a genuine alternative to separating families and moving their loved ones to care homes.

Earlier this year, Promedica24 announced it would be creating 2000 jobs nationwide to get people back to work, supporting those who might have lost their employment due to the Covid-19 pandemic and creating new and exciting career opportunities. A specialist recruitment team have been brought on board to support the campaign and hire for a variety of roles across the organisation, including care professionals and operational staff.  

Promedica24 is on track to meet its target of 2000 new recruits by mid-2022 and is investing in the recruitment and development of its workforce to reach more families who require live-in care services in their own homes.

Grzegorz Wrzosek, Recruitment Director at Promedica24, said: 

“Happy, valued and empowered employees are at the core of any thriving business. Promedica24’s significantly increased investment in the workforce is a fundamental part of cementing our position as an outstanding service provider and employer in the social care sector. Our mission is to create genuine opportunities for people to pursue their careers in care and ensure families and vulnerable individuals can easily access the support they need and deserve.

“To achieve this, over recent months, we have increased our investment in the UK side of the company by over 200%, channelling these funds into recruitment and workforce development. Part of this investment includes plans to upscale recruitment and onboarding processes for a more streamlined hiring journey and increase pay for our carers well above market rates. More funds have also gone towards developing innovative training, wellbeing and support programmes that enable our care teams to provide care to the highest standards.”

Katarzyna Twardowska, Executive Director at Promedica24, said:

“As an established care provider with longstanding roots in Europe, we knew the live-in care model would be popular in the UK. The pandemic highlighted many additional benefits to choosing live-in care – a clear advantage being the ability to keep people safe at home and protected from the virus. We have seen a significant shift in public interest towards live-in care over the last few years, so there is no better time to invest in the growth and development of our business.

“The 200% increase in investment has already helped us to advance our vision for social care and those who draw on and provide support – where care professionals are properly rewarded for their jobs and given the training, support and experience they need to help people live independently and well in the place they call home.”

Notes to editors

About Promedica24

Promedica24 is Europe’s largest provider of live-in care, with over 15 years’ experience supporting people to live independently at home in England and Germany. The company enables people to remain in the comfort and familiarity of their own homes, receiving person-centred, one-to-one physical and emotional support & companionship on a 24/7 basis.

The company operates a Franchise Network across England and can provide live-in companionship and care in any location in England, including rural areas.

Promedica24 is registered with The Care Quality Commission – the independent regulator of Health and Social Care in England – and received a ‘Good’ rating across all five categories for its services. For more information, visit https://promedica24.co.uk/.

Media enquiries to: Marnie Ridley: m.ridley@promedica24.co.uk Tel: +44 7464 993379

Promedica24

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