Many businesses have embraced the unpredictability of COVID-19 over the past year and successfully turned uncertainty to their advantage. Rev PR, the UK’s leading franchise PR and content agency, is a prime example of how a business can not only survive but thrive during these unprecedented times.
Since the start of lockdown in March 2020, the agency has doubled its client base and boosted its workforce with three new appointments over the past six months. The expansion of the team is due to a high demand for Rev PR’s award-winning services. Franchisors and franchisees alike recognising now, more than ever, the value of PR and how they can use it to get ahead of their competitors as lockdown eases.
Rev PR’s most recent appointment is Georgina Watkins in the newly created role of Communications Manager. Joining as a senior member of the team, she brings a wealth of strategic knowledge and over 20 years of hands-on experience in the world of PR. Formerly at franchisor Neighbourly, Georgina spent the last three years promoting multiple home service brands and their network of over 150 franchisees across the UK. Previous PR positions have included Reuters, global PR agency Ketchum and TrustMark, a government scheme for tradespeople.
“I’m delighted to join the team at Rev PR and to play a key role in helping our clients return to growth and profitability now that lockdown measures are beginning to ease,” said Georgina. “It’s hugely important right now for franchisors to be focused on building trust and credibility for their brands rather than just trying to push sales messages, given what most have been through. The future is really exciting – not only being back in agency but working across so many leading franchise brands.”
“The expanding team highlights our ongoing commitment to our franchise clients by only employing experts who focus exclusively on PR and, crucially, understand the franchise industry. We’re thrilled to have Georgina join us and welcome her into our growing team,” said co-founder, Sally Anne Butters.
“We’re in a really strong position and are proud to have supported our clients with growth throughout the COVID-19 storm, as well as maximised our own business expansion. We feel Georgina coming on board is testament to our success and we’re now looking forward to another prosperous year ahead for ourselves and our clients,” added co-founder, Lucy Archer.
For further information about Rev PR, please visit www.revpr.co.uk.