PartnerWise Franchise are delighted to welcome Malcolm Heslop to the team. Malcom brings to PartnerWise Franchise a vast array of knowledge and experience, gained from over 30 years in the UK hospitality industry within Area Management, Sales and Business Development in the licensed trade. Malcolm moved in to franchising in 2004 and developed knowledge of the full life cycle of a franchisee working with Costa Coffee, Boparan Restaurant Group and YO! Group. Having led the growth of the Franchise and Licence business within the Travel sector for Costa Coffee this leadership and strategic role required the negotiating of new business and driving improved performance with large corporate partners such as Moto Hospitality, Roadchef and Esso.
On joining the business Malcolm commented ‘I’m delighted to be part of PartnerWise Franchise as I love focusing on the consumer offer being delivered in the right way, in the right environment with the right partner. We do this by building the trust that enables people to invest emotionally, physically, and financially into the offer’.